"New Digital Brand White Paper in the Web3 era" was released at the 16th China Brand Festival in 2022

On August 7, 2022, the "New Digital Brand White Paper" (hereinafter referred to as the "White Paper" of the WEB3 Age) organized by the China Science and Technology News Society Yuan Cosmic Technology Communication Special Committee) was released at the 16th China Brand Festival in 2022 Essence

In the era of the new economy, global brand development has shown a new trend of industrial brandization and brand industrialization. In the field of digital economy, the digital industry has quickly formed and has become increasingly large. Digital brands are new economic forms breed in this situation in this situation.

“白皮书”总撰稿、北京航空航天大学数字社会与区块链实验室主任蔡维德指出，在Web3时代，我们将面临技术之变、媒介之变、品牌之变，以及基于上述变化给各个产业和The huge impact of the entire society.

The professional team led by Professor Cai Weide was written and published in June 2022 and published the "China Digital Rights White Paper", pointing out that the emerging technologies with the blockchain as the core have been used from the field of digital art to the real economy and traditional brands. The "second half" evolved.

The team once again wrote and published the "New Digital Brand White Paper in the Web3 Age", which is clearly pointing to the largest combination point and application scenario of the next generation of the Internet and the traditional economy, which is the new digital brand. The "White Paper" quotes the "Harvard Business Review" point of view, and believes that digital technology in the next few years "may become the core digital contact point between the brand and its consumers, and it is controlled by the brand itself." The new contact point can be regarded as a new media Methods, after each new media method appears in history, the commercial market will change huge changes. Because the media method comes from new technology, the changes in the media will also bring huge development space to the technology itself.

The "White Paper" pointed out that, given the reality of China's and foreign countries in the new digital economy, China can only choose the innovation road of key digital technology independently developed. NFR Technology is an innovative technology that moves towards the web3 era and adapts to the next generation of Internet technology governance in China, and digital brands based on this technology development, that is, China's independent new digital brands.

The "White Paper" lists the 7 major functions of the new digital brands and the 5 major changes brought to traditional brands. For us, we understand that NFR -based new digital infrastructure, new digital media, new digital brands, and new digital commerce are understood. Reality.

"New Digital Brand White Paper in the Web3 era"

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