Harm e -commerce efforts to solve the "Rubik's Cube" of the high -end cherry cherry cherries

(YMG reporter) There are scale, capable, channel, and brand -based high -end sales channels. It is the end of the deepening of high -quality development in Yantai's large cherry industry. On this road, the efforts and wisdom of more and more big cherry entrepreneurs have been gathered, and each with "one stand -alone", which drives the entire industry "spring full garden".

A few days ago, "Taking the world is fresh and loves Yantai Red" 2022 Yantai City's high -quality development theme reports and the national media "cloud" promotion interview team, entering the Yinong Information Society of Fushan District, Liu Lili, the person in charge, told reporters that at present , Fushan Yinong uses the model of "Solid Entrepreneurship+Digital Village+Urban IP Matrix+Cloud Cultural Tourism Collaboration" model, comprehensively empowerment, serve agriculture, farmers, and combines its 14 -year e -commerce experience. Increase, let the growers taste the sweetness.

As early as the rise of the Internet in 2008, Liu Lili sold big cherries on Taobao to open a store on Taobao, becoming the first person who dares to eat crabs. In order to better control the quality, in 2013, she established Xianpin Fruit and Vegetable Professional Cooperative, registered flagship stores, and founded offline physical chain stores the following year. Since the founding, there are more than 160 fruit farmers of more than 2,000 acres of cherry bases in cooperatives. 50,000 yuan, provided nearly a hundred jobs for women in the village and neighboring villages, with an annual income of nearly 20,000 yuan per capita. In 2017, sales reached 90 million yuan.

Since then, after years of rapid development, Liu Lili's integration on the national e -commerce platform has produced qualitative changes. 100,000 or 200,000 kg of cherries can easily sell them to all parts of the country. The detailed market analysis, a large number of high -quality customers give Liu Lili with favorable conditions, and vigorously cultivate to the high -end sales market. At the end of 2021, the first look at the hometown (Shandong) Technology Service Co., Ltd. was established to operate the Yinong Information Society of Fushan District. Forcing growers to improve the industrial closed loop of large cherry quality.

In this closed loop, because of the many high -end customer orders across the country, it can increase the price of 20%or even 30%of the market and acquire large cherries in the fruit farmers, but the premise is that the specifications and quality must meet the standards and requirements. Every catty cherry can earn two or three dollars here in Liu Lili. Of course, fruit farmers are happy, the sales are guaranteed, and the price is higher than the market. As long as you focus on planting cherries, you can just get better. And the better, the higher the quality, the more you earn. It doesn't matter how to improve quality and efficiency. At this time, the Yinong Information Society came in handy.

Under the leadership of Liu Lili, Fukuyama District Yinnong Information Society served agricultural information resource services to rural and farmers. To solve the problems of prenatal, mid -yield, and postpartum production for farmers to cultivate new professional farmers and improve the overall quality of farmers. At the same time, focusing on promoting new, development innovation, research and development of large cherry lock packaging and new types of fruit new packaging, purchasing two vacuum packaging machines and complete sets of processing assembly lines, to ensure the improvement of efficient and exquisite agriculture and guarantee.

Times are developing, technology is progressing, and industry is moving forward. Today, like Liu Lili, more companies, institutions and leaders, Zhengxing remitted in the high -quality development of "Yantai Fairy Fruit", they did not change their original intentions and worked hard to set up the flowers of the large cherry industry of Yantai. Essence

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