In the future, we will make money by our ability

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Viewpoint/ Liu Run Master Pen/ Banapi Responsibility/ Yingying

This article was first issued in March 2021.

Today, we will redistribute a more popular article "In the future, we will make money by our ability", hoping to inspire you. The following is the text of this retracting article.

Recently communicating with some entrepreneurs and entrepreneurs, everyone has a general feeling:

In the past two years, those stable and exact channels have gradually disappeared.

Now that the business is tired and bitter, it is enough to work hard, but still struggle on the edge of survival.

The dividend becomes the Red Sea, the profit is getting thinner and thinner, and the competition is becoming more and more intense.

The money that is easy to make is definitely gone, and everyone has to do more difficulties in the future.

In the future, it will be made by making money.

-1-

Every market

Both competition

Why do I feel like this?

Because I saw almost every industry, competition was fierce.

For example: our most familiar catering.

Catering is the ancestor of Wanye. The total share in China is about 4 trillion.

Catering is also a decentralized market, and it is difficult to achieve winners. China ’s largest catering company is Yum! China, which is about 40 billion yuan in 2018, and only accounts for 1%of the entire market.

In other words, everyone has a chance.

However, this is the market that "everyone has a chance", but the competition is fierce.

As a result, it is also different.

Opening a restaurant is almost completely relying on the ability of refined management to pick up every penny from the fingers.

When buying vegetables, bargaining, smiling face when you serve. The cost of 8 cents, find a way to drop to 7 cents 5.

The restaurant is almost a industry that must be opened by the boss himself. If you hire others, you will close the door with a little dedication.

Therefore, those who can stay in the catering industry are diligent. Can't fly here, you can only rely on hard fighting.

You know, such people are rare and excellent. No matter how good it is, it's too difficult.

However, many such people are just barely living, and they are still able to live.

Why? Because, there are better, squeeze living space.

Diligence is basic. It can guarantee 80 points, but if you want to achieve 90 points, it is not enough to rely on hard work.

What is it? To understand the industry.

Dining, especially Chinese meals, the biggest problem is that it cannot be standardized.

The temperature of the vegetable oil is 80 % hot, and the fine salt should be a little ... but how hot is it 80 % hot? How much is it? All cannot be standardized.

As long as it is a little better, it has a huge advantage.

There is a category better to solve this problem -hot pot.

Use standardized base materials to achieve quality control of the taste and reduce costs. Use the central kitchen to improve operating efficiency to ensure fresh dishes.

Copy standardization is a weapon that is more powerful than diligence.

Diligence is just a big knife, and the standardization that can be copied is the machine gun.

Therefore, there are very few people who can do this. Can live well.

But it is not enough.

Why? Because, there are better things to compete for the market.

If you have an understanding of the industry, you can achieve 90 points, but if you want to achieve 100 points, or even 120 points, it is still not enough.

What is it? Relying on technology and cognition.

What's the meaning?

I met an entrepreneur before, and he was in a central kitchen to help high -end restaurants make prefabricated dishes.

I asked him: What do you make? Chopped fish head? Or steamed saury?

He said: We don't make it, that kind of dish is too simple.

What do you do?

We only do those, restaurants need to make a lot of time -cost preparation. For example, braised pork, such as sweet and sour steaks, such as lion heads.

I do well in the central kitchen and do it on the spot by himself. The cost is much cheaper.

We help users save money by our own.

Therefore, during the epidemic, their business was not only affected, but increased by 300%year -on -year.

I suddenly realized an amazing fact:

Many restaurants we go to today have rarely eaten the current dishes. About 60%are frozen prefabricated dishes.

However, we can't eat it at all. Still feel fresh.

Because, the current freezing technology can even be done to freeze a live fish, and after thawing, it is still alive.

Today's food industry and restaurant supply chain has developed to this extent.

This is a real dimension reduction blow in the tragic competition.

The technology of prefabricated dishes makes money from saving money.

This is to make money by the ability.

This is not only the advantage of technology, but also a cognitive crushing.

(The picture shows the frozen red roasted meat. I made 5 minutes at home according to the SOP of the restaurant. It really is as delicious as the restaurant)

-2-

Future competition

Is a cognitive competition

I said to these entrepreneurs and entrepreneurs:

Although you work hard, you must get at least once "non -linear income" in the future.

Otherwise, it is likely to fail next time. It is likely to be "ordinary, the poor's life".

What's the meaning?

We often think that competition is uniform, linear, and harvesting a little.

If you work hard for 50 points, you can earn 50 yuan.

80 points can earn 80 yuan.

90 points can earn 90 yuan.

100 points of effort can earn 100 yuan.

We always feel 60 points, even if it is passing.

But it's not.

Most people can achieve 60 points.

To survive, in any industry, at least 90 points are now available.

90 points is the passing line.

And really excellent people are at least 98 points.

In this linear competitive market, there are hands and feet, and they are very diligent.

Therefore, in this Red Sea, it is no longer possible to rely on hardships.

This is why, there will be many "diligent, but in fact the life of the poor".

Even now I am not working hard.

If you work hard at 50 points, you can't make 1 point of money.

80 points of hard work can not make a point of money.

90 points can earn 90 yuan.

100 points can earn 1,000 yuan.

The effort of 120 points can earn 20,000 yuan.

Most people are between 80 and 90 points.

Life is not good, and death can not die.

We often say that to enter the blue ocean market and enter the blue ocean market, but why is it so difficult to do?

Because the blue ocean is not next to the Red Sea. The blue ocean is above the Red Sea. The real challenge to enter the blue ocean is not to find, but to go up.

Tickets for each market are different.

To enter the next market, get "non -linear income", at least 10 times better than others.

These 10 times are not only hard work, but also cognition.

Cognition may be the biggest ability in the future.

Cognition can only think of. Thinking of it, you can do it. Only to get it.

Therefore, the future advantages are the advantages of cognition. Future competition is also a cognitive competition.

3--3--

How to improve cognition

Improving cognition, there are several specific suggestions:

First, read more.

Each book can open your blind spot.

The more books you read, the more you understand.

Thinking of the predecessors, our stairs.

Standing on the 1st floor, the 10th floor, and the 100th floor, the field of vision is completely different.

At least 20 books each year. If you can, consider more than 50 books.

Second, more common.

Every time, I have to contact people with different people.

Everyone has the way to treat the world and think about problems.

Growth is not to build cars behind closed doors, but to see a more real world.

Only when you have seen enough people can you know who is really a pattern and what kind of view is really valuable.

Third, travel more.

Traveling is a good way to break the closed loop of your cognition.

Why is their custom?

Why is their method like that?

Why do they have culture that is this rather than that?

The meaning of travel is not to find similar, but to harvest differently.

With the eyes of insight and perspective, we can bathe in a huge difference, and it is possible to be a better self.

There are differences in the eyes, the horizon; the heart is different, it is the mind. Only when you go out can you have the opportunity to see these differences.

Fourth, forced yourself.

Change is a painful thing for most people.

But if you want to raise cognition, you must make changes.

Throw yourself into a more stressful environment. The environment will affect people and deeply change a person.

Entering a circle, the three words of others may be your pour.

Forced yourself to a place with information density, talent density, and communication density.

If we just want to change a small change, then focus on our attitude and behavior. For example, pour the cup.

However, if you want to change substantial changes and want to obtain a real cognitive advantage, you must force yourself, you may have to replace even the cup.

Last words

In the past, everywhere was dividends, I could make money if I did something casually.

It's easier to make money. Now, the dividends are gradually disappearing and need to work harder. Tired and bitter, but it is getting more and more difficult.

In the future, it is not enough to work hard. We have to make money by our ability.

The threshold for competition is getting higher and higher, and competition is becoming more and more intense, which puts higher requirements for us, and we need to have higher awareness.

You can never make money forever, outside the scope of cognition.

Future competition is a cognitive competition. The future advantage is also the advantage of cognition.

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