important Notice!The latest release of Changchun City

A few days ago

Changchun Municipal People's Government released

"Regarding the implementation of the implementation of the establishment of the Jilin regional brand

Notice of Promoting High -quality Development Work Implementation Plan ""

Plan pointed out

Implement the "Ji Zhiji" regional brand certification work

By 2025

Twenty main body of the certification in Changchun area

A certification certificate reaches 30

Release 5 standards for brand groups in Jilin area

The General Office of the People's Government of Changchun City

About the issuance and implementation of the creation of Jilin regional brand

Notice of promoting the implementation plan of high -quality development work

Changfu Office Fa [2022] No. 37

All counties (cities), district people's governments, development district management committees, municipal government committees and bureaus, and directly affiliated agencies:

The "Implementation of the Implementation Plan for the Implementation of the Jilin Regional Brand to Promote High -quality Development" has agreed to the municipal government. It is now issued to you. Please follow the implementation.

The General Office of the People's Government of Changchun City

July 29, 2022

Implement the creation of Jilin regional brand

Promote the implementation plan of high -quality development work

In order to implement the "Implementation Opinions of the General Office of the Jilin Provincial People's Government on Building Jilin Regional Brands to Promote High -quality Development" (Ji Zhengjiefa [2021] No. 45) and the municipal party committee and municipal government on strengthening brand building Quality products and high -level service supply, deeply dig the potential of high -quality development, play the role of the "one master" engine, highlight the strength of regional brand, promote the high -quality development of Changchun's economy, and formulate this plan.

1. Basic principles

Persist in people -oriented, standard leadership. With the people's longing for a better life and the demand for high quality, green, low -carbon, and environmental protection are used as new quality attributes, quickly familiar with and integrate into the standard system and certification mechanism of Jilin area. The brand image of high -quality and high -quality services will increase the gold content of the Jilin brand.

Adhere to corporate subjects and government -led. Improve the awareness of the quality of the enterprise, strengthen the main responsibility of the enterprise, stimulate enterprises to improve the quality of quality and build the brand's endogenous motivation, strengthen government guidance, promotion and supervision, and carry out brand promotion and promotion. Implement third -party certification, give play to the role of scientific research institutions, universities, and industry associations to form a brand to promote the synergy.

Persist in highlighting key points and overall promotion. Strengthen the overall planning and top -level design of the brand construction of Changchun regional brand, aim at the international advanced level, focus on Changchun's characteristic and advantageous industries, tap brand potential, empower brand value, promote the implementation of brand strategies, form the overall scale effect of brand building, realize new brand construction new breakthrough.

Second, work goals

Implement the "Ji Zhiji" regional brand certification work, promote the upgrading of corporate brands and product brands to regional brands, focusing on Jilin Province's geographical indications and safe and high -quality green products around Jilin Rice, fresh corn, Jilin beef, Jilin velvet antler and other Jilin Province. Jilin Agricultural Products and Food Brands; focusing on ice and snow tourism, rural tourism, forest leisure recreation and pension services to build Jilin service brands; focusing on automotive and components, key consumer goods, equipment manufacturing and electronic information, to create Jilin manufacturing brands. By 2025, there will be 20 main subjects in Changchun and 30 certifications. 5 standards for brand groups in Jilin area will be issued. The brand awareness of the whole society will continue to increase.

3. Work task

With the "three major brand construction projects" as the core, through the "standard + certification + logo + culture", it highlights the advantages of Changchun regional, resource advantages, industrial advantages, and cultural advantages, and accelerate the cultivation of "high standards, strong characteristics, good quality in the Changchun area Jilin agricultural products, Jilin services, and Jilin manufacturing regional brands.

(1) The construction of high -quality brands in the agricultural industry

Create a "long -character" agricultural and livestock product brand, enhance the scale, quality, gold content, influence of the agricultural industry brand, build a modern agricultural brand system, and promote the development of the agricultural industry in the direction of standardization, scale, and branding. Give play to the role of industry associations, brand promotion alliances, third -party certification agencies and other organizations. Focus on carrying out regional public brand certification work, and by 2025, it will be identified as public brands of 50 agricultural products regional and 8 public brands of livestock products, and 6 modern forestry industry demonstration bases will be created.

1. rice

Standardize Changchun rice geographical indication to prove the use and management of trademarks. Take the core areas of economy as the focus of production and sales cooperation, guide the backbone enterprises to establish Changchun rice direct stores, large -scale supermarket sales counters and farmers' market sales outlets in the main sales area, expand network sales channels, enhance the market competitiveness of Changchun Rice, expand the market competitiveness, expand the market competitiveness The influence of Changchun Rice regional brand has created the "Platinum Business Card" in Changchun Rice. (Responsible unit: Municipal Grain Reserve Bureau, Municipal Agriculture and Rural Bureau)

2. Corn

Focusing on the "China Corn Hometown" in Gongling City, with the help of exhibitions, communities and other platform activities, through special display, production and marketing cooperation, etc., continuously expand online and offline sales networks, and do good counterclocks such as Tianchang and Changhang. On the basis of cooperation, strive to do a good job of promotion and promotion of Changchun Grain in key areas, greatly enhance the popularity, influence and market share of Changchun Fresh Corn brand, and create a "golden business card" of Changchun fresh corn. (Responsible unit: Municipal Grain Reserve Bureau, Municipal Agriculture and Rural Bureau)

3. Beef and other high -quality animal products

Relying on the advantages of industrial clusters, through leading enterprises, innovative development models and marketing methods, deepen the "three products and one standard" census monitoring, continuously promote the certification results adoption mechanism, comprehensively promote corporate brands and product brands to regional brands, product economy to brand economy to brand economy develop. Focusing on the four major products of beef cattle, pigs, chicken, and sika deer, it creates a regional brand of Changchun animal products "Gilli Geki". (Responsible unit: Municipal Animal Husbandry Bureau, Municipal Industry and Information Technology Bureau) 4. Special economic forest products

Promote the construction of modern forestry industry demonstration bases. By 2025, in Shuangyang District, Jiutai District, Gongling City, Yushu City, Nong'an County, Dehui City and other counties (cities) districts through large -scale, intensive, standardized, facilities, and branding of forestry industry bases through the forestry industry bases The construction and improvement projects include the "4+1" modern forest industry demonstration bases including Chinese medicinal materials, wood raw materials forests, economic forests, flowers and seedlings, and ecological breeding of the forest. (Responsible unit: Municipal Forestry and Garden Bureau)

(2) Special brand construction of the service industry

Give full play to the advantages of industrial projects such as ice and snow tourism, summer tourism, and build new formats for rural tourism, recreation and trade, promote strong cultural and creative cities, enhance the added value of service brands, and push the Changchun Wenwen Tourism service brand through the 100 billion Wenwen Travel Collection. Build a modern service industry brand system based on digital and intelligent public service systems and transportation systems, focus on building a modern service brand system, and promote the production service industry to professional and high -end extension. By 2025, the city will strive to achieve a number of tourists' reception and total tourism revenue of 300 billion yuan.

1. Travel festival brand. Deepen the strategy of "two poles with four seasons", deeply dig the brand value of Changchun's "Summer Summer" and "Urban Ice and Snow" brand value, hold Changchun Summer Art Festival, Changchun Ice and Snow Festival, strengthen the Shenlu Peak Resort, Changchun Ice and Snow Xintiandi, this mountain and other project brands Construction, promote the high -end extension of the four major ski resorts to professional and value chains, and continuously improve the industrial scale and project quality. (Responsible unit: Municipal Culture and Guangzhou Travel Bureau)

2. Cultural tourism and creative industry. Promote the construction of "Changchun Cultural Creative City", build a 100 billion -level cultural tourism industry cluster, and build a world -class film and television cultural industry base. Carry out the establishment and construction of the “Chinese -English” brand projects such as national culture and tourism consumption demonstration cities, national cultural industry demonstration parks, national night cultural tourism agglomeration zones, national cultural industry and tourism industry integration development demonstration zone, and optimize the industrial structure. Improve the quality of industrial development. (Responsible unit: Municipal Culture and Guangzhou Travel Bureau)

3. Forest ecological tourism. To build a forest ecological tourism boutique, specialty brand, cultivating leading enterprises, and driving forestnon income as the core, focus on creating a Jingyue Lake Scenic Area, Lianhuashan Tourist Resort, Jiu Tan District Miao Xiangshan Tourism Area, and the rural forestry ecological tourist area of ​​Changchun Plain. , Develop mountain forest ecology, ice and snow tourism and leisure vacation products and related industries, and build well -known international forests and ice and snow scenic spots. (Responsible unit: Municipal Forest Park Bureau)

4. Rural tourism industry. Carry out leisure agriculture and rural tourism demonstration sites and the creation of beautiful rural villages, focusing on creating 5 rural tourism boutique lines in Changchun -Shuangyang, Changchun -Jiutai, Changchun -Changchun -Nongchun, Changchun -Dehui (Yushu). Harvest festivals such as "harvest festivals", "picking festivals" and "opening sickle festivals", such as multi -channel and multi -form publicity and promotion. Strengthen the promotion of rural tourism boutique lines and expand the influence of rural tourism brands. (Responsible unit: Municipal Agricultural and Rural Bureau)

5. Pension service industry. Adhere to the two -wheel drive of the elderly and the pension industry, actively create standardized, professional, and specialized pension service agencies, and implement accurate and happy pensions. Accelerate the construction of the elderly service system that combines the coordination of the home community institutions and the combination of medical care and health care. By 2025, a number of Changchun pension service brands with strong driving force, wide radiation surface, and influential and competitiveness will be cultivated. (Responsible unit: Civil Affairs Bureau)

6. Business circulation industry. Guide large -scale business enterprises to introduce new formats, develop new models, use new technologies, expand omnichannel, expand brand radiation scope, brand sales volume, strengthen physical retail innovation, old -fashioned brand revitalization, commercial pedestrian street transformation, business pedestrian street transformation, business pedestrian street transformation, business pedestrian streets Logistics cost reduction and efficiency and other work. Promote traditional business to experience, participation, and interactive transformation. (Responsible unit: Municipal Commerce Bureau)

7. Transportation industry. Study and integrate data resources in various business fields in transportation, start the construction of a comprehensive management service platform for smart transportation in Changchun City, and strive to realize the supervision, law enforcement, service "speaking, data management, and data decision -making by Changchun's transportation industry by 2025 The goal of using data ". (Responsible unit: Municipal Transportation Bureau)

8. Modern cultural industry. Implement the strategy of strong cultural cities, promote the upgrading of artistic creation, deepen the "Four Seasons Changchun" national oil painting master painting Changchun sketching activities, optimize the long shadow weekend concert, support the creation and production of large -scale stage repertoires, characteristic performing arts works, improve urban art boutique communication Power and influence. Strengthen the construction of Changchun Work Station of the Central Opera House Public Culture High -quality Development Service Center and promote the construction of modern cultural industries. (Responsible unit: Municipal Culture and Guangzhou Travel Bureau)

9. Basic public service system. With the goal of promoting the equalization of urban and rural, regional, and public services, improving public service capabilities and levels, promoting the construction process of data centers in related industries, improving the scientificity of data statistical analysis, accelerating the level of intelligent services, improving the in -depth integration of government, research, research and research , Build a higher level of basic public service brands. (Responsible unit: Member units of the Strategic Leading Group for Quality City) (3) Establishment of advanced manufacturing leading brand construction

Highlight FAW, CRRC and other manufacturing industries, increase brand innovation and upgrades in traditional advantages such as photoelectric information, and comprehensively improve the industrial foundation and modernization of industrial chain in key consumer goods fields mainly based on food deep processing. The intelligent and intelligent transformation of the product and industry to the brand expands the brand value and premium level, especially the automobile manufacturing industry. By 2025, it will realize 1.5 million autonomous automotive production capacity and 500,000 new energy vehicles.

1. Automobile and component industries. Build a "strong industrial city", support national car brands to become bigger and stronger, comprehensively enhance the production capacity of the entire vehicle, and promote the transformation and upgrading of traditional vehicles and high -quality development. By fully supporting key enterprise brands, focusing on the production of pure electric passenger cars, and building a pilot demonstration city for new energy vehicle power replacement models, etc., promote new energy vehicles beyond development, and build high -end industrial chain of new energy vehicles. By promoting the construction of intelligent connected testing bases, promoting technology centers such as Huawei and Baidu, promoting the breakthrough development of intelligent networking, and demonstrating the development of intelligent connected cars. (Responsible unit: Municipal Industry and Information Technology Bureau)

2. Key consumer goods industry. Focusing on food and peripheral products, based on parks and industrial clusters, combined with the characteristics of agricultural product processing industries in the city, select the basic conditions of the industrial park and key enterprises. Increase the supply of mid -to -high -end agricultural and sideline products, vigorously develop nutrition and healthy foods, deeply develop traditional specialty foods, and cultivate green biodegradable materials. Improve the quality of high -quality raw materials, in -depth development of traditional specialty food, combine modern technology with traditional craftsmanship, promote inheritance and innovation, product upgrade, and focus on improving the advantages of traditional agricultural product process "New name" brand. (Responsible unit: Municipal Industry and Information Technology Bureau)

3. Equipment manufacturing industry. We will make every effort to build a "long guest" brand, actively strive for national policies, funds and order support, strengthen the macro guidance and services of "going global" for enterprises, and continuously improve the share of vehicle products in domestic and foreign markets. Vigorously promote the development of large -scale enterprises. Strengthen the investment promotion of core supporting enterprises, strive for more projects to lay out Changchun, and strengthen accurate investment in international and domestic leading enterprises in the "lack of chain and broken chain" links in supporting equipment and parts. By 2025, it will achieve 5,000 new vehicles, 1,000 EMUs output, and 4,000 output of urban iron vehicles (including exports). (Responsible unit: Municipal Industry and Information Technology Bureau)

4. Optical information industry. Focusing on the key directions of photoelectric industries such as "screen, light, core, wisdom, and stars", we will increase the publicity of our city and the world's leading technology and fist products, support the innovation and brand upgrade of photoelectric enterprises, surround the display screen, and surround the display screens. Lighting lamps, sensors, laser, consumer electronics, satellite and other fields, focus on building a number of Jilin electronic information manufacturing brands, enhance the popularity of optoelectronic companies in our city at home and abroad, and promote the high -quality development of the photoelectric information industry through brand effects. (Responsible unit: Municipal Industry and Information Technology Bureau)

Fourth, work guarantee

(1) Strengthen policy support. Comprehensively implement various tax reduction policies, and make full use of central and provincial project support funds. In accordance with the principles of "government guidance, market operation, classification management, and preventive risks", we will comprehensively adopt financial awards and equity investment to increase support for key industries and guide various types of innovative investment institutions and entrepreneurial investors to invest in Changchun City's key points Develop industry. Absorb the formulation of policies in enterprises, strengthen the evaluation of the effectiveness of policy implementation, establish a policy adjustment and exit mechanism, and ensure the use of practical management of policies and stable continuity. (Responsible unit: Member units of the Strategic Leading Group for Quality Strong City)

(2) Strengthen factor protection. Further optimize the allocation of production factors in industries, origin, and enterprises, build and improve infrastructure such as logistics networks, road transportation, etc., focus on newly built new industrial projects, and use the planning to support elements such as power supply, water supply, heating, natural gas and other factors to ensure Industrial projects are reached on schedule, effective, and quantity. Strengthen the government's coordination and service role in the protection of production factors, integrate the city's high -quality resources, strengthen communication between units, actively accurate and efficient service enterprises, solve the difficulties and problems in the production and operation of enterprises, and accelerate the creation of a first -class business environment. Help brand development. (Responsible unit: Member units of the Strategic Leading Group for Quality Strong City)

(3) Strengthen talent protection. Improve the industrial talent support system, accelerate the implementation of provincial and municipal -related talent policies, and lack the shortage of talents around the “three major brand construction” industries such as automobiles and components, equipment manufacturing, and attract high -level high -tech professional talent teams at home and abroad. Support the construction of Hongqi College of Jilin University, support the construction of talent bases such as vocational and technical schools, vocational education training bases, etc., and vigorously cultivate senior technicians needed for the development of characteristic industries. Gradually form a multi -level, multi -channel talent introduction and training system, providing solid talent guarantee for the development of the city's brand industry. (Responsible unit: Member units of the Strategic Leading Group for Quality Strong City) (4) Strengthen funding guarantee. Further improve the government's long -term mechanism, provide necessary funding guarantees for the establishment of standards, construction systems, and participation in brand creation, and ensure the normal development of brand cultivation, publicity and promotion, and daily supervision. (Responsible unit: Member units of the Strategic Leading Group for Quality Strong City)

(5) Strengthen quality supervision. It is necessary to focus on quality and safety supervision, employee supervision, use of fund supervision, operating order supervision, and response to emergencies, and adopt the "dual random, one open" law enforcement inspection, credit supervision and other means to implement the entire brand creation and creation process of the entire process Comprehensive supervision to ensure the smooth and orderly advancement of the construction of the Jilin regional brand. (Responsible unit: Member units of the Strategic Leading Group for Quality Strong City)

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Source 丨 Changchun People's Government website

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