Renew the classics, the era of gift!Boben Xinpin Fenjiu · Gift Edition Listing

On August 6th, the "Renewal Classics, Dedication Era" Fenjiu · Gift Edition Listing Conference was held in Zhengzhou.

It is understood that the Fenjiu · gift version is a mid -end product that is priced at the price belt of the 100 yuan price band on the basis of the original Boli Fen. Compared with the original Boli Fen, it is not only improved in the wine quality, but also in the market. The circulation is even more scarce. In the market launch, the listing of Fenjiu · Xianli Edition will adopt a quantitative placement. Except for the first batch, it will be fixed to 5%of the total number of ordinary Boli Fen each year. I believe that Fenjiu · Gift Edition will become a hot star product among Boli Fen enthusiasts and even fragrant liquor enthusiasts.

As a long -established and cultural Chinese liquor brand, from the five national wines' meeting hosted by 1952 to 1989, Fenjiu was included in the "Four Famous Wine" for the first time and won the title of "Chinese Famous Wine". As a low -cost liquor of the people, Bo Fen has always been a representative of the rations and wines of the vast fragrance -type liquor enthusiasts, and the consumption awareness is very high.

At the press conference, the deputy general manager of Fenjiu Co., Ltd., Li Jun, secretary of the party committee, executive director and general manager of the Fenjiu Sales Company, introduced that the concept of Fenjiu · gift version of "Finding Classics and paying tribute to the times" is based on the quality of "inheriting the ingenuity of the ingenuity and the ceremony of presenting gifts. "The theme, the label design adopts the traditional Chinese folk's unique paper -cut style, and uses the traditional Chinese style of Ruyi style as the characteristic characteristics of the wine label, symbolizing beautiful blessings. The outside of the bottle is wrapped in a translucent paper material, and the neck is fixed with a hand -woven apricot flower, and the glass bottle is hidden in it, showing a freehand expression of the Chinese dream in the new era.

As an important product for Fenjiu to cultivate the fragrance atmosphere, Boli has always been the main product of Fenjiu. In recent years, it has gradually become synonymous with category revival. It has accumulated huge consumer groups and laid a solid market foundation for the high -quality development of Fenjiu and even fragrant liquor. The listing of the new products of Fenjiu · Xianli Edition is the continuation of classic items for many years. It is a strategic landing on the upgrading of Fenjiu's "two lines and dual -products" products. It is also the inheritance and innovation of a product. It is a new weather for the high -quality development of Fenjiu in all aspects. I believe that, driven by the continuous promotion of Fenjiu's leader products, in the future, the entire fragrance category will build a new ecosystem of high -quality and healthy development in the Chinese liquor industry, helping the Chinese liquor industry to create glory. (Ning Tian)

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