Minqin: Celebrate the harvest in the Mergores Festival with "melon"

The people in August each year are the home of Melon. On August 6, the fifth Honeydame entire network release ceremony with the theme of "Minqin Melon · Jingdong Fresh" was successfully held in the Milong Industrial Park in Minqin County. Enterprises, accurate efforts of online and offline, build a modern marketing system, expand and broaden sales channels, share the joy of the harvest of people's honeydles, and depict the beautiful tomorrow of people's gourd.

Photo by Lu Wulin, the fifth Honeydles entire network release ceremony of Mizuka Prefecture

Minqin has a long history of planting honeydew, and is known as the "hometown of Melon". Minqin honeydew is famous for its large flesh, bright color, a lot of juice, very small fiber, pure fragrance, high sugar content, excellent quality and well -known quality. The reputation of Hangzhou, the people in the melon ", the theory of" Minqin Honeymelva "is widely circulated in the market.

"Minqin Melon" has now become the advantageous main producing area of ​​national geographical logo products, and it is also the nation's well -known thick -skinned honeydel production base. In June 2019, the Ministry of Agriculture and Rural Affairs awarded the registered certificate of the Geographical Symbol of the Agricultural Products of Minqin Melon; in 2020, the "Minqin Melon" obtained a trademark of the Geographical Symbol of the State Intellectual Property Administration and was awarded by the China Vegetables Circulation Association. "The title, selected as" Sweet "Agricultural Products Good Zhongyou Product List. In March 2021, the harvest town's treasure honeydel base was identified as the "vegetable basket" base of the Guangdong -Hong Kong -Macao Greater Bay Area.

Special industries empower the revitalization of rural areas. As early as the 1960s, Minqin began to introduce white orchid melons. It has been specified and promoted the varieties of Yellow River honey, jade golden incense, and silver emperor. Variety, more than 100 varieties such as Golden Red Bao, Silver Emperor, Cantonese, Jade Gold, and Yellow River Melon. Each series of varieties include morning, middle and late, large and medium -sized fruits, medium and high sugar, and there are various types of mesh patterns. The yield, sugar, flavor, and appearance have their own characteristics. The five major series of production varieties have been replaced every 2 to 3 years. The main planting varieties have been updated 5-6 times. Each replacement has greatly improved the quality and benefits of the honeydles.

Photo by Wang Zhenyan, the "King of Gourd King" in 2022

Grasp the key points, strong support, seek breakthroughs, and open a new bureau. The technical regulations of Minqin County have worked hard in stable scale, improve quality, and launch the brand. The main push of conjoined arched sheds and organic honeydew cultivating cultivation models, which effectively and effectively promote the upgrading of traditional field honeydew cultivation and enhance the ability to resist risks. Improve the quality of honeydew melon, work in standardized cultivation, moderate expansion, improve the market for the market, build a demonstration base for the production of honeydew production at high standards, mainly expose the early spring stubble, the greenhouse autumn and winter stubble, the transplantation of the seedling shed, and the conjoined spring spring. After the cultivation model of the field cultivation, the transplantation of the field seedlings, the field live broadcast, and the fields, the main field cultivation model, continuously expand the area of ​​honeydew cultivation, improve the quality of the honeydew production base, and ensure that the quality of the honeydew products is in line with the "vegetable basket" of the Guangdong -Hong Kong -Macao Greater Bay Area. The demand for the export standard of the base.

Large -scale production, intensive operation. Minqin County has worked hard in test cultivation, characteristic planting, and innovation models, high starting point planning, high standard planting, and continuously promoting the mature premature spring stubble, greenhouse autumn and winter stubble, small arched sheds, transplanting seedlings, live broadcasts, live broadcasts, and live broadcasts. The field cultivation model of Datian is delayed. Through experimental demonstration, propaganda, and promotion, we will be built year by year to ensure the expansion of planting area year by year, and develop the honeydew industry into a leading industry for increasing income and getting rich in the county.

Focusing on "strong faucet, replenishment chain, and gathering group", Minqin County finds a quasi -chain owner to expand the chain and accelerate the development of the entire agricultural industry chain. Carry out the "five one" project of brand building, and implement "unified packaging, code supervision, and bidding sales" for products such as honeydew melon. Cooperate with JD Logistics Group to build a digital demonstration base for "Jingdong Farm", and promote agricultural products from villages to enter the city. Guide the establishment of a honeydew professional cooperative to explore the industrialization model of "unified and good varieties, unified technical regulations, unified water and fertilizer management, unified monitoring and supervision, unified brand sales", and improve the degree of organizationalization of production and operation. Guide the establishment of industry associations, establish councils, formulate industry self -discipline conventions, standardize the behavior of employees, effectively enhance the negotiation capabilities with the acquirers, and promote the market fair transactions and high -quality products for products.

Photo by Zhou Dan, the "King of Gourd" in 2022

Faced with the sudden epidemic, Minqin County deployed a special operation of "escorting Minqin Melon · Serving the World Merchants". While continuing to brighten the quality brand of Minqin honeydew, it focused on creating a honeydew sales service brand. Major e -commerce companies, courier logistics companies, supply chain companies, and Internet celebrity coffees and live broadcast experts have come to Minqin. Through text, pictures, videos, live broadcasts, etc. Let the Minqin honeydles become a hot -selling model for major e -commerce platforms, with a daily sales of more than 15 million kg.

The honeydew harvest is "harvested". According to the natural conditions of the growth of Melon, Minqin County has formed a collection area with harvesting and Xiqu two towns as the core planting area, and radiation has driven 11 towns, including Quanshan, Shuangzco, Dalin, Hongsha Liang, and more than 70 villages. The industry structure of honeydet. In 2022, the planting area of ​​Minqin honeydew melon was 200,000 acres, with an estimated output of 520,000 tons and an output value of 1.62 billion yuan.

Reporter: Lu Wulin

Edit: Pei Yanchun

Editor in charge: Chen Dacheng

- END -