Moutai once again reached the top of the global spirits brand list

Recently, Brand Finance, a British brand evaluation agency, released the "2022 Global wine brand value list" (Alcoholic Drinks 2022). China's Moutai ranks leading in the Licenan brand list, with a brand value of $ 42.9 billion.

On the list of "Top Valuable Alcohol Portfolios" (Top 10 Most Valuable Alcohol Portfolios), Belgium's AB InBev rose to the top, and China's Moutai ranked second. The top ten are: Chinese Wuliangye, Heineken of the Netherlands, Diageo in the UK, Asahi Group in Japan, Pernod Ricard in France, and Mo in the United States Molson Coors, Bacardi in the United States, and Carlsberg Group in Denmark.

Brand Finance earlier in London, UK, "Brand Finance 20122 The Global Top 50 Value Value Value Value Value Brand 50" list and report that the world's highly valuable spirits brand is Maotai, which is formed by sorghum fermentation. Baijiu.

It is known that this is the seventh consecutive time that Moutai has been on the "top 50 in the world's most valuable spirits brand" for the seventh consecutive time.

The report believes that Moutai is a valuable spirits brand in the world with a value of $ 42.9 billion. The brand has maintained its leading position on the "Top 50 Most Valuable Woods Brands in the World in 2022", and continued to lead the industry with its iconic drinks and dominate the Chinese market.

The report pointed out that Moutai is good at providing products to Chinese customers by using its I Moutai digital marketing platform. The application allows users to pay online payment in a new way.

The report also mentioned Moutai Ice Cream, thinking that Moutai and China Mengniu Dairy -launched ice cream containing alcoholic ice cream opened up the market of young people.

The "50 Great Wine Brand" (SPIRITS 50) has a total value of 142.6 billion US dollars, and China's 10 brands are on the list, worth $ 97.6 billion, accounting for 68.4%. Moutai, Wuliangye, Luzhou Laojiao, and Yanghe took the top four.

Alex Haight, general manager of Brand Finance, said in a statement: "During the epidemic, wine brands are facing a difficult situation, including the demand fluctuations caused by the blockade of countries around the world." He pointed out that the economy's economy Restarting greatly promoted the growth of the wine industry, and the brand of spirits increased by 6%year -on -year.

On January 26 this year, in the "2022 Global Brand Value of 2022" released by Brand Finance, Maotai ranked 32nd, received AAA brand rating, leading the global wine industry, and with Apple, Amazon, Huawei, Huawei,,, Huawei, Huawei,,, Huawei, Huawei,,, Huawei, Huawei,,, Huawei, Huawei,,, Huawei, Huawei,,, Huawei, Huawei,,, Huawei, Huawei,,, Huawei, Huawei,,, Huawei, Huawei,,, Huawei,,, Huawei, Huawei,,,, Huawei, Huawei,,,, Huawei, Huawei,,,, Huawei, Huawei,,,, Huawei, Huawei,,,, Huawei, Huawei,,,, Huawei, Huawei,,,, Huawei, Huawei,,,, Huawei, Huawei,,,, Huawei, Huawei,,,, Huawei, Huawei,, A well -known brand such as WeChat has ranked among the top 50 top camps in the global brand value.

Brand Finance is the core maker of global brand value evaluation ISO10668, brand evaluation standard ISO20671, and also the world's independent third -party brand value evaluation and consulting agency. The agency determines the brand value by evaluating the brand strength index, industry franchise rate, and expected operating income of enterprises. Its professional and independence is widely recognized internationally, which is an important basis for judging global brand value.

Brand Finance uses the "Royalty RELIEF" to calculate the brand value, that is, to calculate the cost of the future authorized use of such a brand.

In July, the 19th "World Brand Conference" released the analysis report of "China's 500 Most Valuable Brand" in 2022. Moutai ranked 15th with a brand value of 366.028 billion yuan (RMB) and ranked leading among 84 food beverage brands.

Moutai's brand value originated from good development performance. The semi -annual report just released, realizing operating income of 57.617 billion yuan, an increase of 17.38%year -on -year; net profit attributable to shareholders of listed companies was 29.794 billion yuan, an increase of 20.85%year -on -year. At the same time, Maotai returned to public offering of heavy warehouse stocks.

Many securities firms have issued research reports intensively, saying that the performance growth of Moutai in Guizhou in the first half of the year and the continuous breakthrough of direct sales channels, the stable advancement of base wine production, the continuous production and listing of new products, and the excellent performance of I Moutai are inseparable.

Huachuang Securities Research Report stated that the new management of the new management is obvious to the active and pragmatic and open style. The company's various reform measures are actually implementing and are accelerating the upward stages of the operating cycle. I Moutai is still an important starting point for the next marketing reform. In the short term, it has played an incremental effect of the report directly, and hedge external uncertainty.

- END -