Guizhou Moutai released a number of strategic signals this year's revenue growth rate of 15%

Reporter Wang He, a trainee reporter Feng Yuyao

On June 16th, Guizhou Maotai 2021 Annual Shareholders' General Assembly was held at Moutai International Hotel to review 15 proposals including the 2021 Annual Report "Annual Report" and "2021 Integration Program", released a number of strategic signals, related to product innovation, product innovation, and product innovation, and product innovation. Financial mergers and acquisitions, cash dividends and other information.

Guizhou Maotai's shareholders' meeting has always been regarded as a "home day" for shareholders. Different from previous years, this year's shareholders have been expected to be expected to be canceled. Instead, the participating shareholders will receive a Maotai ice cream experience coupon, which can be experienced by redeeming ice cream.

This year's revenue target is 125.9 billion yuan

Ding Xiongjun, chairman of Guizhou Moutai, pointed out at the shareholders' meeting that there were two company operating goals in 2022. The first is that the total operating income increased by about 15%compared with the previous year; the second is to complete the basic construction investment of 6.969 billion yuan. The company's revenue target in 2022 was 125.9 billion yuan, a year -on -year growth rate of 15%, an increase of 4.5 percentage points from last year's growth rate, and a growth rate of 16.4 billion yuan.

In terms of marketing that has attracted much attention, Ding Xiongjun said that it is necessary to accelerate the optimization and upgrading of the product structure, accurately make product release, and improve the market share; resolutely rectify the disruption of market behaviors such as counterfeit and inferiority, stocking in accordance with the stability of market order; speed up the new type The application of anti -counterfeiting technology to provide technical guarantee for Moutai's counterfeit rights protection.

The annual report shows that in 2021, Moutai in Guizhou achieved total operating income of 109.464 billion yuan, an increase of 11.71%year -on -year; the total profit was 74.528 billion yuan, an increase of 12.59%year -on -year; net profit attributable to the parent company owner was 52.460 billion yuan, an increase of 12.34%year -on -year.

Ding Xiongjun pointed out that the company's performance in 2021 has steadily increased, mainly because of the following work. First, the production of 56,500 tons of Moutai Liquor wine was completed throughout the year, and 28,200 tons of sauce series wines were completed, and the packaging rate of packaging reached 99.99%, which continued to maintain high -quality and stable production. Multiple measures such as "inventory zero", development of self -operated outlets, "third -generation stores" upgrades, and intellectual property protection are used to ensure the overall stability of the Maotai wine market and price.

Ding Xiongjun once again emphasized the "five -line" development strategy proposed last year. Among them, the company's innovation is reflected in three aspects. The first is to steadily promote more than 200 scientific and technological innovation projects around the 23 research directions such as brewing technology and microorganisms. The third is to accelerate the construction of "Smart Moutai", successfully launch the "I Moutai" digital marketing platform, and build a fair and convenient wine purchase channel for consumers.

The three innovative measures of Moutai in Guizhou have achieved remarkable results. "Moutai 1935" and other series of new products have continued to sell once after listing. "I Moutai" has also attracted much attention after its launch. model.

According to Ding Xiongjun, as of June 14, "I Moutai" has achieved operating income of 3 billion to 4 billion yuan. From the perspective of the industry, the above -mentioned series of innovation measures are expected to bring more growth points to the performance of Moutai in Guizhou.

Innovation and dividends become shareholders' attention hotspots

At the shareholders' meeting, the representatives of the participating shareholders had actively exchanged with the executives of Moutai in Guizhou. In the question session, the issues of future planning, product innovation, financial mergers and acquisitions, and dividends of high -end non -standard products have become the focus of questions from shareholders' representatives.

In terms of product innovation, some shareholders asked on the spot: "How can the new product launched by the company landed in order to allow circulation channels to be willing to sell this product and attract consumers to continue to buy?"

Guizhou Moutai responded that the implementation of products must have market demand and quality assurance. Moutai puts a product, first depends on how much base wine is, and secondly to meet consumers' demand for different price interval products. For example, the price positioning of Treasure Maotai is 4599 yuan/bottle, which is a product that compensates for the price range of 4,000 yuan to 5,000 yuan; Maotai 1935 is priced at 1188 yuan/bottle, which is in the price range of 1,000 yuan to 1499 yuan; the zodiac Maotai wine is positioned at 2499 yuan /Bottle, filling the price range of 2,000 to 3,000 yuan; in addition, in the price range of 3,000 yuan to 4,000 yuan, the company also has a boutique Moutai wine. The price range of these four products is very clear, which meets the needs of various consumer groups of more than 1,000 yuan.

Financial business is also a new business in Moutai, Guizhou. Participating shareholders of the conference made the company's use of financial capital to integrate the winery. The company responded that the acquisition of mergers and acquisitions also had disadvantages. If the conditions are mature and there is a high degree of fit with Moutai, the company will also do some layout.

There are also shareholders suggested that the company increases the dividend ratio. In this regard, Guizhou Moutai said that since the establishment of the company, the cumulative dividends have been fingered in A shares. Although the proportion of dividends is not the highest, it has always been stable. It is hoped that shareholders will look at the performance of Guizhou Maotai in the capital market with a more peaceful attitude.

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