The third round of new energy vehicles rises?Don't buy a car if the price increases?
Author:Jiang Han Vision Time:2022.08.07
Recently, the popularity of new energy vehicles has attracted the attention of the entire market, but in the case of hot new energy vehicles, the market has ushered in the third round of price increases. Do you not buy new energy vehicles because of the price increase?
1. The third round of new energy vehicles rises?
According to the Southern Metropolis Daily, Smart China issued an announcement that due to the rise in global raw materials, the price of the new Smart Elf#1premium configuration model will be raised by 5,800 yuan from August 3. The official retail price before the price increase was 226,600 yuan before the price increase, and the official retail price will reach 232,400 yuan after the price increase.
Since mid -to -late July, a number of car companies such as Zero Run, Nezha Automobile, and JAC Automobile have announced the price adjustment of some new energy models, ranging from thousands of yuan to 10,000 yuan.
Entering 2022, new energy vehicle companies have made many price adjustments. In January, many car companies have raised their product prices as "influenced by new energy subsidies"; since March this year, many new energy vehicle companies have again issued prices.
Among them, Tesla raised the price of its models three times from March 10th to 17th, and performed the most "active". In five days, the three models ranged from 28,000 to 30,000 yuan.
The ideal cars, Sihao New Energy, Euler, Xiaopeng, Zero Run, Geometry, Nezha, Chery, BYD and GAC Ean mostly make thousands of yuan in prices. At that time, car companies mentioned price adjustments, and more about "the price of upstream raw materials continued to rise sharply." As for the recent wave of price increases, Cui Dongshu, Secretary -General of the National Federation of China, believes that many car companies have risen again, which means that the price of upstream raw materials has risen and chip shorts has not yet been completely relieved.
2. Can the price increase to block everyone's enthusiasm for buying a car?
It is said that when I saw the current large -scale price increase of new energy vehicles, many people were surprised and felt that such a large -scale price increase would affect the performance of the entire market? What should we think of this?
First of all, for the current price increase of new energy vehicles, in fact, most people are still in a relatively incomprehensible state. In fact, if we carefully analyze, we will find that the current price increase of new energy vehicles is The large -scale rise in the system exceeds the expectations of the industry, especially under the influence of the rise in the price of important raw materials such as lithium ore, the price of the entire power battery has been further increased, so under such a big background, the price of new energy vehicles prices In fact, rising has become a common trend. For various new energy vehicle companies, the current price increase is actually a means to balance the rise in raw material prices before.
Secondly, the current price increase of new energy vehicles is actually a general rising pattern. In such a general rise, in fact, the major new energy vehicle companies are not afraid of their prices will affect the performance of the entire market. After all, everyone Both prices have been raised. Under the influence of the law of law, in fact, new energy vehicle companies are not worried about the impact of price increases, and we see that the advantages of new energy vehicles have gradually been recognized by the market. Knowing that under such a high degree of cognition, the market performance of new energy vehicles will bring a relatively positive stimulating effect to the market, so the impact of new energy vehicles on its sales in a short period of time is relative limited. At the same time, we are paying attention to the current state where oil prices are still running at a high level. The high -level operation of oil prices has even stimulated the support of the entire new energy vehicle price.
Third, from the perspective of long -term market development, the current trend of new energy vehicles has formed more and more consumers and began to identify new energy vehicles. Therefore The changes brought by market demand are relatively small, so we can say that the current new energy vehicles still have relatively large market advantages. The impact and impact of new energy vehicles prices are actually relatively controllable. However, for most new energy vehicle companies, although we say that the impact of price increases is relatively controllable, these companies cannot continue to use the strategy of raising prices without fear. Consumption enthusiasm can further improve consumer consumption watches, which may be concerned.
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