New Oriental anchor rushed to the hot search!Dong Yuhui talks about the sale of agricultural product prices high: valley is wounded and farmers

Recently, the live broadcast room of New Oriental's cargo -"Oriental Selection" live room suddenly came out of fire. Dong Yuhui, a bilingual male anchor, was rated by netizens.

Dong Yuhui "Bilingual Live" out of the circle

Recently, whether it is on Weibo, station B, Xiaohongshu, Douyin, or WeChat circle of friends, you can see Dong Yuhui's face.

Dong Yuhui's popularity has attracted nearly 5 million fans in the selection of the live broadcast room in the East in the past week. The average number of viewers per live broadcast of more than 9 million, with average sales of 13.477 million yuan. A week ago, the live broadcast room averaged less than 600,000 people, and the average total sales of less than one in 20th. In the past six months, the number of fans has only increased from 0 million.

In the early days of "East Selection", when Dong Yuhui appeared on the live broadcast room with the national character face, he was abandoned by netizens and was scolded many times "ugly" because "the principle of Douyin's goods was good -looking and attractive." At the beginning, Dong Yuhui would feel uncomfortable, but "I was scolded too much, it's just fine."

Last year, the company's most difficult time, he also thought about leaving, but finally gritted his teeth. "In the first test stage, there were only a few people in the live broadcast room for a long time, and they were all their parents." Dong Yuhui said. In the live broadcast room, he was laughed at the long -looking, and he did not need to listen to English when buying things, and even wanted to leave.

Then he began to laugh at himself, calling himself "Zhongguan Village Jay Chou". As a result, a hot search of#Dong Yuhui's talent#. He said in the circle of friends: "For so many years, I have been deceiving myself, saying that I am handsome, and I will be so handsome. I will be known in the end, but it is not because of handsome. It's sad."

He also seriously doubted his value. During the period of insomnia overnight, he turned around Peking University and turned around, and he slowly adjusted it. "People are not sages, there is nothing to do. You can be cowardly, proud, or even ridiculous." Dong Yuhui said that if you want to cross the inferiority, you must allow you to be imperfect. "You have to move forward with flaws. When you are not perfect, you will become better."

Today, Dong Yuhui has a fan of fans with his own knowledge and eloquence. In his opinion, the so -called "bilingual live broadcast" is only the appeal of the surface, not the core competitiveness of the live broadcast room. "The products we sell are delicious, and the price is fair. The first purchase is because of freshness, and the second time is because of trust."

In addition, he did not pursue the audience to place an order in the live broadcast room. "Who said that you have to consume in the live broadcast? If you buy a healthy food here, is it a happy life? You listen to some truths here, learn to express love in time, and pay attention to the peace and joy of the people around you. Is it a new harvest? I don't want to enter the store once to go to the mall, right? "

Dong Yuhui Weibo account certification is "Oriental Selection Salesman"

Dong Yuhui once said in a speech: "When you memorize words, Alaska's cod is jumping out of the water; when you are math, the seagulls in the South Pacific are crossed the coast; when you are studying late, the pole circle of the earth is colorful. Born. "Some students commented, he always brings hope.

New Oriental's new anchors

In the past year, Dong Yuhui sent a lot of good colleagues. After July last year, New Oriental's primary and secondary school training business encountered great changes. 60,000 were forced to leave the company. Yu Minhong revealed that throughout 2021, New Oriental's operating income decreased by 80%, and cash expenditures such as refund tuition fees, employees' dismissal N+1 compensation and teaching point refund of nearly 20 billion yuan.

Passing the difficulty of rebuilding the online education sector after the earthquake, Yu Minhong was determined to be a live broadcast of agricultural products. From the beginning, he was questioned "earning fast money" to the tepid data, and the situation was quite embarrassing.

As the "predecessor" who stepped into the live stream two years ago, the former New Oriental teacher Luo Yonghao made a PPT earlier this year, and wrote a sentence "Laid personnel in the education industry" next to Yu Minhong's photo. Some netizens commented that "the great hatred was reported", and Luo Yonghao was scolded to break the chapter. He said that he admired the former boss Yu Minhong. Although he could retire, he still took the team to transform hard.

Today, the script has been rewritten to the counterattack of New Oriental, and Luo Yonghao has not praised New Oriental Transformation and Dong Yuhui. He also reminded netizens to "remember the name" Dong Yuhui ".

In addition to Dong Yuhui, there are high -quality anchors such as July 7, Dongdong, YOYO, and Mingming.

Seventy -seven and YOYO chorus in the live broadcast room

So, the New Oriental anchors who read the five languages ​​and sing and sing, knowing the geography of the prime and knowledge, and the geography of astronomy and the geographical geographical geography in the live broadcast room made sufficient preparations in advance?

For many New Oriental teachers, live broadcast is a completely strange field. YOYO has hardly watched the video of the goods before the live broadcast. "I feel that you must buy it when you go in. The thing you buy may be what you need, but it may be because it is stimulated to place an order." She doesn't like this feeling. In addition, the online education in the past few years is also a red sea. Teachers in the teaching and training industry have to prepare lessons and classes every day, and deal with students and parents.

But for anchor to sell agricultural products, Yoyo's mentality transitions smoothly. Although she is unfamiliar, in her opinion, the public welfare color of New Oriental has always been there, and she has always responded to national policies. In addition, "Teacher Yu has never forgotten the book from the countryside." Even without the later selection of Oriental, many teachers in New Oriental went to the countryside to help farmers. Qiqi was originally an English teacher, but there was a product in this live broadcast. She picked up the whiteboard and started drawing a stress analysis diagram, telling the principle of fluid mechanics. If she didn't stare at it in a while, the live room changed again. She picked up the guitar and started playing the piano. A series of question marks in the comment area: "Can't keep up, how can it become a music class again?"

"Everyone is playing on the spot, and I don't like to prepare deliberately, so that the original intention will change, you will be unhappy, and the audience will be unhappy." Dong Yuhui said, "New Oriental requires teachers to read at least 20 books a year. In many years of work, we integrate our bone blood. Without these reserves, there will be no such play now. "

Of course, the performance on the spot does not mean that the letter is open. "Our selection is very strict, and we will find the one with taste, cost -effectiveness, and high security in the same category. After all, I am a teacher and I have to be responsible for what I say." Dong Yuhui said.

Dong Yuhui responded to the high price of new oriental selling agricultural products

Regarding the expensive agricultural products sold by netizens, Dong Yuhui said that if Gu Qian hurts farmers, if one thing is completely without profit, then there will be fewer and fewer people in the countryside, so the price cannot be too low. The price should not be too high. To be responsible for consumers, Apple's box of 20 yuan is not expensive, but selling 1,000 boxes in one night can solve the money, living expenses of children in a fruit farmer, and the money for the elderly for the elderly.

Douyin wants heat anchor to traffic

The popularity of the selection of the live broadcast room in the East is not related to Douyin's traffic distribution rules. In a sense, Douyin and traffic anchors are interdependent relationships. Douyin needs heat, and the anchors need traffic. However, Douyin is an iron battalion, and anchor is a soldier.

Douyin's operational habits are that a social hotspot will be launched every other time. Tencent Shenzhen.com said that the common play of Douyin's support for a new content market is to drive the overall participation of users in the vertical market through algorithm and traffic manufacturing phenomenon -level net celebrities, and to drive users to grow. Liu Genghong in the field of fitness and Zhang in the planning of the New Farmers are all the same.

After Luo Yonghao announced his retreat, Douyin needed a new popularity. In this empty gear, Douyin's algorithm pushed the famous master anchors of New Oriental to the public in a timely manner, and a subtle chemical reaction was generated. Dong Yuhui and Dongfang's selection cleverly and naturally became a new traffic pillar.

The new trembling data shows that starting from March to April 2022, the sales of the live broadcast room of "Oriental Selection" have begun to stabilize hundreds of thousands of yuan, and in late May, a single live GMV has exceeded 1 million.

According to Gray Dolphin data, on June 10, the number of live broadcast rooms in the "Oriental Selection" reached 108,000, fans exceeded 1 million, a total of 125 live broadcast products, 198,000 live sales, and a total of 15.343 million live sales. Compared to compared with The premiere of the premiere has been nearly 3 times.

As of June 15, the "Oriental Selection" fans increased by 698.7W in the past 7 days, and live sales sales reached 170 million yuan.

According to Ye Le, CITIC Construction Investment Analyst said that the anchors such as the selection of live broadcast rooms and Dong Yuhui in the East are currently sustainable. Many people search for Douyin for many people. He estimated that assuming that at the current speed of fans (700,000-800,000 daily to 800,000), the attenuation rate is not high. In the next 2 weeks, the number of fans in the oriental selection of the orientation is expected to reach tens of millions.

According to the China New Finance and Economics report, on the evening of June 13, New Oriental Online Fire was broadcast on the bilingual live fire. The reporter said, "We are very excited about the recent popularity, but 'red and not red' is not what we are right to right to do. The original intention of the understanding of the value of the East. The original intention of our first day of founding is to bring a live broadcast of sincerity, professional, interesting, and connotative, so that everyone can go shopping, relax, and learn some. Knowledge."

However, the popularity of "Eastern Selection" has indeed earned its face for the transformation of New Oriental, but this is only a phased success. Compared with the huge volume of New Oriental, the current money is only a change.

In the future, how to take this rugged path wider and farther and bring greater economic benefits is a vital issue.

(China Xiaokang.com Comprehensive Interface News, Zhongxin Finance, Daily Economic News, Surging News, Daily Houses, BT Finance and other reports)

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