A large wave of heavy new stores!Suzhou's "first store economy" is coming!

In recent years, such as "finally opened!

Beishangguang and Shenzhen queuing Wang Suzhou's first shop! "Message

More and more

Many friends who are interested will also smell the wind and check in

Feel the charm of word of mouth

The development of a city's "first store economy"

Has become the vane of its consumer market

At present, vigorously develop the "first store economy"

It is Suzhou Cultivation and Construction International Consumer Center Cities

Important grabbed and cutting entrance

Photography: Chen Jie

Little fish gives a simple example

Last September, located in Xiangcheng District

Suzhou Yuechun Wind officially opened

The popularity of the first day

At that time, the circle of friends in Suzhou was swiped!

The reason behind it

It is closely related to many "first shops".

World -class Internet celebrity coffee%ΔrΔbic Δ,

Jiangsu's first Huawei Intelligent Living Museum,

Starbucks Suzhou's first Zhenxuan × pet friendship,

BabyCare Suzhou's first store,

North Suzhou First Store Lego authorized store

Native

All attract the citizens to find out

What is the "first store economy"?

The first store economy: refers to a regional advantage that uses unique resource advantages to attract domestic and foreign brands to open a store for the first time or promote the innovation and upgrade of traditional old stores, so that brand value and regional resources can be used The economic form of development has a positive impact.

"First Store Economy" passed

Gathering global high -quality goods and services,

Create an international consumer carrier and scene,

Expand the import of high -quality goods

Injecting strong momentum into the prosperity of Suzhou consumer market

Suzhou's first store explosion growth

The life of Suzhou people is super exciting

This set of data can be seen in recent years

The development of the first store in Suzhou

★ In 2019, there are 53 in Suzhou stores.

★ 63 in 2020.

★ After entering 2021, the first store in Suzhou entered the formation of explosive growth, and a total of 158 first -class shops were introduced, a year -on -year increase of 151%.

The first store layout of each section of Suzhou

Each also focuses on

Gusu District, Suzhou Industrial Park

The main international and domestic first -tier brands

Relying on Mero, Taihua, Jiuguang,

Commercial carriers such as Bister

It is worth mentioning that Mero introduced GUCCI in 2007 in 2007, with a total of 72 first stores, including Hermes, LV, GUCCI, Cartier, Bulgari, Prada, Tiffany, Celine, Burberry, etc.

High -tech Zone, Xiangcheng District, Wujiang District, Wuzhong District

Focus on intelligent, new retail brands

In addition, the area rely on the newly opened commercial carrier

Attract a large number of well -known brands to compete for landing

There are the second in the mainland China Kai (the first in Jiangsu), the intelligent supermarket Wanjia City, Hema X member shop, and so on.

It is true that the underlying logic of the "first store economy"

In fact, it is a "two -way go"

On the one hand, excellent brands favor Suzhou

On the other hand, Suzhou is also using real measures

Recruiting excellent brands to Suzhou

Strong "first store economy"

Where is the advantage of Suzhou?

Suzhou has strong purchasing power

And potential consumption needs

In 2021, the total retail sales of social consumer goods in Suzhou exceeded 900 billion yuan, reaching 903.13 billion yuan, ranking seventh in the country, and the first province.

In 2021, the per capita disposable income of Suzhou was 68,191 yuan, ranking fifth in the country.

Suzhou's minds of Bobo

Embrace the excellent brand

Last year Suzhou introduced new measures

Support the development of brand first store

★ The department jointly launched a number of breakthrough convenience measures to continue to optimize the economic development and business environment of our city.

★ Vigorously attract the brand's first store to land in Suzhou, with a maximum subsidy of 10 million yuan in accordance with the conditions.

★ Encourage the city's various sectors to introduce superimposed policies according to local conditions, and jointly enhance Suzhou's attractiveness to the first store of well -known domestic and foreign brands.

The introduction is not blindly following the trend

Suzhou also has its own persistence

Cultivate the "first shop with its own urban characteristics

★ Suzhou clearly supports the development of local brands such as "Jiangnan Culture" and "Made in Suzhou", supports Suzhou old -fashioned brand enterprises to develop new formats and new models, and launch new products and new concepts.

Part of the local brand first store

According to the news of Suzhou Commerce Bureau, the first store in Suzhou has increased from 11 in 2020 to 16 local brand first stores in 2021.

At the end of last year, the Suzhou Municipal Government issued

The "Fourteenth Five -Year Plan" Development Plan for Suzhou Business and Trade

Urban consumption has been fully upgraded. By 2025, the total retail sales of social consumer goods will be 10 billion yuan, an annual increase of about 6%; the number of first stores above the municipal level is 1,000.

In order to further enhance the development of Suzhou's "first store economy"

Just next Tuesday (August 9), the Suzhou Municipal Government is about to hold the "2022 Suzhou First Store Economic Development Conference and Import Trade Promotion Conference". Promote the collection of higher -end and richer imported goods to create a high -energy -level Suzhou first store economy and imported commodity consumption ecosystem.

This year

There will be more stores in Suzhou to enter

Here

In terms of retail, Aleries Lafayette (Lafayette Department Store), Valmont (Farman), Bogner (Bogner), The North Face, urban markets, etc. settled in Suzhou.In terms of catering, Guangzhou Old Steak Du Dude, New York Popular Hamburg Shop Shake Shack, and Shanghai Popular Food Niu NEW Shouxifei, etc., will enter Suzhou.

In the future, with the China Trade Center, Renhengcang Street,

Suzhou Central Plaza and other high -energy projects landed

Provide the new carrier of the first store

Suzhou's "first store economy" will definitely jump to a new height

The blessing of the first store

Add cities to the city to add confidence

Suzhou with its own cultural gene

The spark of inspiration with the development of diversified commercial development

Make the city's temperament more unique

The future of Suzhou may be full and imagined

More exciting consumer life

Just in the world of paradise beautiful Suzhou

Photography: Liu Zhen

Material Source: Suzhou Business Bureau

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