Cao Fanrong: Fighting tea should be fashionable, professional, cultural flavor

China is the hometown of tea. Chinese tea culture is in the Tang Dynasty and flourished in the Song Dynasty. Since thousands of years, the tea drinking tea has been regarded as the elegant thing of life in China, and the prosperous world is still clear. Tea is also a symbol of Chinese culture and business cards. It is the most popular and the highest healthy drink in the world today. It is an important carrier of the country's "Belt and Road" initiative. It carries the function of Chinese culture. Modern tea has been from the extensive agricultural industry in the past. It has developed into a modern industry that integrates tea gardens production, depth processing, market trade, cultural services, and scientific research and education.

A few days ago, China ’s first tea competition and the 2022 Chinese top ten tea king evaluation activities were launched in Beijing. What exactly does Dou Tea fight? Southern Rural Daily, Southern + Reporter interviewed Cao Fanrong. He said: "Fighting tea is to fight out."

Fighting tea, fighting is fashionable

"In 2021, the total area of ​​tea gardens in 18 major tea -producing provinces (autonomous regions and municipalities) in the country was more than 48 million acres, accounting for 65%of the world's total area, and the country's total tea output was 3.06 million tons, accounting for nearly 50%of the world's total output. "Cao Fanrong introduced that the provinces with more than 300,000 tons include Fujian Province, Hubei Province, Yunnan Province, Sichuan Province, and Guizhou Province. "This shows that the Chinese tea industry has become a large industry with a volume of nearly one trillion."

"Be sure to make young people love and consume tea, and give tea sales to young people, the development of the tea industry is hopeful. You may not believe that from modern online sales channels, the main force of the consumer tea is 26 years old. By 35-year-old young people. "Cao Fanrong introduced. According to data of Jingdong platform, in 2021, the main force in the user group who purchased tea is between 26-35 years old, of which the proportion of customers under 35 has reached 57. %, Between 2020 and 2021, consumers aged 16-25 and 26-35 have increased.

"The epidemic is a development node for the tea industry." Cao Fanrong believes that in recent years, due to the impact of the epidemic, people pay more attention to health. Fast growth. Under this general trend, the number of tea drinking population and consumption demand continued to increase, and it will be further expanded in the expected future. At the same time, the epidemic promotes the accelerated integration of the tea industry online and offline. Online, the trend of younger tea consumers is more vivid.

"So we have to comment on tea that young people like." Cao Fanrong said that the growth of tea consumption young groups also benefited from the enhancement of cultural self -confidence, making domestic products brand consumer fashion. Chinese tea is one of the representatives of domestic goods. It also becomes a favorite product for young people. "Some investigations have found that more than 70%of non -heritage cultural products consumers are post -90s. Therefore, cultural and creative products have also become a hot area for the tea market." He predicted.

Fighting tea, professionalism is professional

The charm of Chinese tea has attracted the majority of tea enthusiasts and has also cultivated many tea companies. There are more than 60,000 enterprises in the tea industry in the country, including about 30 million practitioners, including tea farmers. If coupled with seasonal tea picking workers and related personnel, it is estimated to exceed 80 million during its peak.

"my country is the only country in the world that sets up tea science in colleges and universities. Tea science in the real scientific sense was established in the 20th century. The earliest tea studies in China can be traced back to the 20th century 30 At the Tea Cane Department of the Agricultural College of Sun Yat -sen University, the course of "Tea Make" course was included in the compulsory course of the students of the agricultural department of Sun Yat -sen University and started the training of tea for undergraduate majors. The origin. "Cao Fanrong introduced that as of now, the number of colleges and universities in the country has increased to 72, and 26 undergraduate colleges and scientific research institutes recruited doctors and graduate students have reached 15,000 in full -time schools and college students. During the rapid development of youth tea culture education, it is advocated that young people to learn tea and drinking tea have become a boom throughout the country, and social impact has been widespread.

"In this tea match, we will provide technical support for the event. The result of the fighting is more professional and more credible." He said that South China Agricultural University will organize tea science students as staff, professional, compliance, compliance, compliance, compliance, and compliance. The ground is stored and cut for tea to assist the tea evaluation activities in an orderly manner. At the same time, the professors of the Tea Department will also participate in the review of tea, adhering to a rigorous and professional attitude, treat each tea fairly and fairly, and assist the organizers to finally select the Chinese tea industry and Chinese tea culture on behalf of the Chinese tea industry Top Ten Tea King.

Fighting tea, fighting is cultural flavor

"Our Chinese tea tree varieties are rich in resources, and the categories are more than 350. The varieties promoted in production have exceeded 60." Cao Fanrong introduced: "In addition to the many varieties of tea trees, the types of tea in my country are more There are a variety of diverse, such as we have black tea, green tea, white tea, yellow tea, oolong tea, etc. Based on this, they have also processed and produced flower tea, quick tea, and pocket tea. ","

Chinese tea culture is vast and profound. In ancient China, especially in the Tang Dynasty, as China moved towards the world stage, tea culture gradually promoted.Tea Saint Lu Yu has a lifetime of tea and is good at tea ceremony. It is famous for the world's first tea monograph- "Tea Sutra" and has made outstanding contributions to the development of Chinese tea and world tea industry."Lu Yu's" The Tea Sutra "is actually a tea match." Cao Fanrong said that Lu Yu comprehensively described the distribution of tea area in the Tea Sutra and evaluated many famous tea, such as Zhejiang Great Wall (nowThe purple bamboo shoot tea in Changxing County) was rated by Lu Yu by Lu Yu, and was later listed as tribute tea; Yang Xian tea in Yixing County (now Yixing, Jiangsu) was directly recommended by Lu Yu."In our tea competition, we also need to fight the culture. Not only do you choose good tea, but you must also let everyone know about tea and understand Chinese tea culture." Cao Fanrong finally said.

【Planning】 Yan Liang Hong Jiyu

[Coordinating] Ye Simin Lin Jia

【Reporter】 Zhang Nijing

【Source】 South China Rural Daily South +

- END -