Shanghai 16 districts develop a shopping festival.

Shanghai Shopping Mall Yuan Universe Theme Concept Activity

China Times (chinatimes.net.cn) reporter Hu Jinhua Shanghai Photography Report

How to drive cities consumption after the epidemic has become the primary task in various places in the second half of the year, and Shanghai, one of the largest consumer cities in the country, is also imminent how to restore the past city vitality.

据了解，因疫情耽搁的第三届上海“五五”购物节在7月31日正式拉开帷幕，与此同时，由商务部主导的2022国际消费季也在上海、北京、广州、天津、 The five major cities in Chongqing started simultaneously.

It is worth noting that this year's "Five -Five Five Shopping Festival" has continued from July to September. Under the premise of strict implementation of the prevention and control of the epidemic, focusing on "leading fashion and defining trends", coordinating the "international consumption season", "global consumption season", "global consumption season" The first seasons of "the whole city discount season", the "2+12+16+x" activity framework is constructed. In addition to the launching ceremony and results release ceremony, 12 benchmarking activities IP will also be launched, the "one district, one theme" event in 16 districts, and the special theme activities of the X field. From the perspective of the industry, Shanghai officially clarified the "business district economy" signal.

The reporter of Huaxia Times learned through investigation and visited that the popularity of the current commercial districts in Shanghai has basically returned to the level before the epidemic. The discount activities launched by various theme activities and catering institutions in the shopping mall have been spreading overwhelmingly, and in the world, and in the market, it has begun. There was a long -lost long dragon at the door of the restaurant.

Shanghai Shopping Mall Restaurant is full of popularity

"We will further expand the connotation depth of fashion consumption, consolidate the industrial thickness of fashion consumption, optimize the richness of fashion consumption, enhance the environmental reputation of fashion consumption, and gather together to create a cluster hub connecting global fashion resources and fashion empowerment fashion. Creative capitals, worldwide influence, fashion consumption landmarks, and more attractive international metropolitan style, strive to take the lead in building a global influential international consumer center city. "Shanghai Mayor Gong was said at the launching ceremony.

Pulling consumer companies have come out

"Pulling the consumer economy, the real main body is all kinds of merchants and consumers. How to make local residents and brothers and cities to visit Shanghai to make Shanghai the first choice for summer travel cities. It is necessary to set up a platform for strict implementation of the current epidemic prevention measures to set up a good platform for consumers to buy with peace of mind, fun, and rejuvenation. "Jiang Meijun, a member of the Shanghai Commercial Economic Society, pointed out to the reporter of Huaxia Times.

The reporter's investigation found that there are countless merchants and institutions that have recently launched various types of consumption stimuli.

Domestic distribution e -commerce representatives Dreaming Technology related persons revealed to the "Huaxia Times" reporter on August 3 that at present, Mengli Technology participates in this event plan to be divided into two stages. The first stage is from August 8th to August 15th 15th to August 15th The "Dream Five Five -Year Shopping Festival" on the day is "Dreaming 922" from September 15th to September 24th.

"Based on big data monitoring and artificial forecasts, Mengyu Technology has prepared key products and core brands on the Fifth Five -Year Shopping Festival plan in advance. , By carrying out 1 % off the audience, starting from 9.9 yuan such as 9.9 yuan, and providing fashion emerging brands every week, so that consumers can buy it and enjoy it. At the same time The explosive power advantage, through new different products every day, provides different recommendations for the majority of shop owners, and deeply cultivate IP activities such as super brand daily, super explosive products and super new stars, bringing more cost -effective products to platform owners and consumers. It also provides a new platform for employment and revenue for more people, "said the person.

In terms of digital renminbi, from August 4th to September 30th, the Construction Bank launched the "Five -Year Five" digital farewell season event with Meituan to issue digital RMB consumer vouchers to Shanghai citizens. Shanghai citizens with bank digital RMB wallets can log in to Meituan APP to search for "Digital RMB" coupons. According to the rules, they can be used in digital RMB scenes such as takeaway, eating, cars, bicycles, and daily products. After the successful receipt of the coupon, consumers can get 1 more than 29 minus 10 consumer coupons, 1 full 49 minus 10 consumer coupons, 1 full 69 minus 15 consumer coupons, and 1 full 99 minus 20 consumer coupons. In addition, before the event, the Citizens of the Construction Bank Digital Renminbi Wallet have been sent to the Shanghai citizens of Meituan. During the event, they can also enjoy random reduction discounts in the two digital renminbi consumption before the Meituan platform.

"During the May Five -Year Shopping Festival this year, we will continue to increase financial benefits to the people. It is expected to invest more than 20 million yuan to carry out a series of consumer activities with the theme of" Huaibai 55 and Hi Shi City ". Using Shanghai's home advantage and the accumulation of resources that have been deeply cultivated for many years, more discounts and more surprises have stimulated consumer vitality to make greater contributions to Shanghai's promotion of consumption recovery and upgrade. "On August 5, the relevant person in charge of the Bank of China Shanghai Branch In the interview, said.

As an old local brand listed company in Shanghai, when asked on the investor interactive platform on August 4, when asked about the preferential measures of the May Five -Year Shopping Festival this year, Shanghai Jiajiahua responded that the company actively participated In the Shopping Festival, the entire brand participated in the "Hundred Regiments War" activities to provide consumers with good products. Among them, household names such as Six Gods, Meijiajing, and Herborist were welcomed by consumers. In addition, Shanghai Coffee Culture Week, one of the 12th benchmark IPs of this year's shopping festival, was officially launched on August 4th. As the city with the highest sales of coffee in the country, well -known takeaway platforms are hungry. Citizens can search for the "exemption" of the "exemption" through the hungry app. During the entire August, 30,000 cups of coffee will be sent for free.

The new concept of the Yuan universe is launched in the business district

Merchants and financial institutions are doing their best to promote the expenses, and the Shopping-Mall as the main body of the business district is also trying to create a "new concept" to attract consumers.

On August 4th, a reporter from Huaxia Times learned at the scene that the commercial entity in Nanxiang Impression City, Jiading District, northwest of Shanghai, was the second anniversary of its MEGA on the same day. The largest shopping place in the area and region, Nanxiang Impression City Mega opened the door of Mega Yuan universe through the theme interactive area of ​​"MEGA My World", and shared the wonderful imagination of the MEGA Yuan Universe World with life enthusiasts, and used it to get rid of it. " 2 "Out of its strength promotion and enrichment of brand activities to detonate consumption boom, bringing different new shopping vacation experiences to consumers in the city. This is also one of the special consumption themes for each district of Shanghai Fifth Five -Five Shopping Festival in Shanghai Fifth Five -Five Shopping Festival.

"From August 4th to September 20th, in the form of an immersive interactive experience in the" Mega My World 'Exhibition Area, the "Mega My World' Exhibition Area, which is an immersive interactive experience in the MEGA Heming atrium in Nanxiang Impression +The concept of the Yuan universe. "Liu Pan, general manager of MEGA, Shanghai Nanxiang Impression City, said in an interview with the" Huaxia Times "reporter.

Liu Pan pointed out that the exhibition pays more attention to the creation of community interactive experience and personalized scenes. With young quality families, based on intelligent merchant service platform systems, it is linked to nearly 400 brands such as happy twist and Skyli. , Bring a richer digital experience to consumers, create Mega Yuan universe. At the same time, Nanxiang Impression City MEGA will also donate the income generated in the interactive experience of this series of activities, all of which are donated to the retrograde of the anti -epidemic line.

The reporter learned that, as the largest shopping experience center in Jiading District, Shanghai, MEGA, Nanxiang Impression City, is actively responding to government calls. While fully building an innovative consumption experience, various consumer welfare activities are also prepared. Multiple benefits such as the semi -price enjoyment of food, the continuous gift of millions of gourds, and the retail brands have been promoted 50 % off, bringing rich shopping discounts to consumers, and creating MEGA's "Summer Shopping Carnival".

"As the largest pure commercial shopping center in Shanghai, MEGA, Nanxiang Impression City, is also brave to bear social responsibility and actively contribute to its own energy. Regional development needs, continuously create a 'one -day micro vacation resort', provide high -quality consumer services, and lead new regional experiences with rich and novel activities. Whether it is to enhance consumer interaction and empower the business experience environment, the theme interactive exhibition, or or Starting from the emotional experience, the warmth member activities launched in the special period of the epidemic have brought more joyful experiences to consumers. "Liu Pan said.

Editor -in -chief: Xu Yunqian Editor: Gong Peijia

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