What is the flavor of chocolate flavor?Zhuji Millennium Xiangxiang "cross -border" breaks out of the new market

Zhejiang News Client Reporter Miao Lina Correspondent Yu Yan Diao Zhuo Lu

What kind of new tide combination will be brought to in the scent of salty fragrance and mellow taste of chocolate?

A few days ago, under the lead of the Zhuji Municipal Government, Zhejiang Champion Xiangyu Co., Ltd. and Zhejiang Lianqiao Food Co., Ltd. reached a cooperation intention of research and development and production of co -branded Xiangye Zero Chocolate. At present, this new chocolate bean product has been launched. Zhou Zhongwei, the person in charge of the project, introduced that they will also develop a series of products such as fragrant chocolate and fragrant chocolate sauce.

As a nationwide place and main producing area, Zhuji has an existing area of ​​138,000 acres of Xiangyu, an annual output of 3.5 million kilograms of fragrant fruits, and an output value of about 700 million yuan, bringing real benefits to the majority of farmers.

How to tap the value of Xiangyu to a greater extent and make the fragrant cricket become a more "cash cow"? Innovation driver is the best choice.

The thousand -year -old fragrant "put on" chocolate coat is exactly the innovation of Zhuji's extension of the Xiangxiang industrial chain and promoting the high -quality development of the industry. Such an exploration is not an example. At present, there are 8 enterprises engaged in the research and development of Xiangyu's deep processing products, covering many fields such as Xiangyu essential oil, edible oil, textiles, specialty cakes, and health foods.

"From January to July this year, the sales of Xiangyu essential oil alone have reached 40 million yuan." Luo Champion Luo champion Luo Champion Luo champion of the National Xiangyu Industry Association and champion Xiangyu chairman said that at present, the company's cooperative farmers have reached more than 100,000 households.

In addition to economic value, essential oils and skin care products have huge social value and ecological value. "Essence oil and derivatives that were originally discarded and fake seeds that were discarded can not only solve the problem of environmental pollution, but also increase farmers' income." Xuan Baijun, a shareholder of Zhejiang Laosenyuan Biotechnology Co., Ltd. Zhaojia Town's Qiwang Village and Xuanjiashan Village recovered 3.5 million kilograms of fake seed skin, making pure plant antibacterial yarn for "fragrant flavor" for textile products.

"While we build a diversified fragrant product, we will transform from the aspects of eating, living, and traveling to allow more and more farmers to achieve employment income at their doorsteps." Said Yang Xuefeng, secretary of the Party Committee of Zhaojia Town, Zhuji City.

Xuan Jie is a "three generations". In 2020, she resigned and returned to Dongxi Village, Zhaojia Town to take care of the homestay created by her father. After the 95th, she has new ideas and new horizons: "On the one hand, shooting short videos to promote the tea and Xiangxiang of the hometown on the Douyin, and on the other hand, create a second high -end farm for the" Cuisheng Garden ", and take the Xiangyu Research Tour Base and the Cultural Exchange of Xiangyu The experience is also set in. "Today, the Xiangyu National Forest Park where Dongxi Village is located is far -renowned and has become a punch place for tourists.

Zhuji also innovated the implementation of the "Millennium Ancient Tree Fragrance Protection Plan", established the nation's first millennium incense protection fund, and launched characteristic projects such as "Millennium Ancient Tree Fragrance Adoption Service".

The main person in charge of the Zhuji Municipal Party Committee stated that Zhuji will excavate, protect, and show the historical context, rely on the Xiangyu National Forest Park, and actively explore the integration of forest recreation and ecological tourism. A good "tourism +" article promotes the high -quality development of the Xiangyu industry, and transforms the advantages of agricultural cultural heritage into an industrial advantage.

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