Following September last year, the fast -handed organizational structure was adjusted again

21st Century Business Herald Reporter Li Qiang Beijing report

On August 5th, Kuaishou Technology established a new operation and management committee (hereinafter referred to as the Economic Management Association), and announced the organizational structure and personnel adjustment involving multiple departments.

According to reports, this adjustment means that the adjustment of the organization structure of the Ministry of Establishment in September last year to continue deepening deepening, it will help organize practical experience sharing and further release organizational vitality.

Internal emails show that a new Economic Management Association of Kuaishou includes a total of 12 members. In this list of members of the Economic Management Council arranged according to the first accent of pinyin, Chen Dingjia is responsible for the research and development line; Cheng Yixiao is responsible for corporate governance; Jin Bing is responsible for the financial line; Liu Feng is responsible for the business department; Ma Hongbin is responsible for the internationalization department; Sun Lin Responsible for the human resources line; Tang Yuyu is responsible for the strategic investment line; Wang Jianwei is responsible for the main station line; Xiaogu is responsible for the e -commerce department; Yinxin is responsible for comprehensive support and efficiency line;

After this adjustment, Liu Feng and Ma Hongbin were in charge of commercialization and international business, and newly established a comprehensive support line, including the Ministry of Efficiency Engineering, Comprehensive Support and Management, and the Human Resources Department renamed the human resources line.

On September 28, 2021, Kuaishou announced the start of organizational structure adjustments to strengthen the closed loop of the business department. The goal was to further improve the efficiency of organizational efficiency and release organizational dividends.

Since then, Kuaishou has carried out many organizational structures and personnel adjustments with various scale. The rotation and organizational adjustment of the core executives means that the adjustment of the organizational structure of the business ministry system that lasted for nearly a year continues to deepen, which is conducive to further release of organizational vitality. Since the adjustment of the organizational structure in September last year, it has benefited from further improvement of business combat effectiveness and organizational efficiency, and Kuaishou has three consecutive quarters of performance exceeding the market expectations.

It is worth noting that many brokerage agencies have raised their expectations in the first quarter of 2022.

The analysis of Tianfeng Securities Report believes that the sales expenses of Kuaishou have declined for four consecutive quarters, the results of cost reduction and efficiency are significantly effective, and the overall industry has a slowdown in competition. It is expected that the company's sales costs will still maintain a downward trend. On the whole, fast -handed gross margin is expected to gradually increase by optimizing the proportion of anchors and advertising alliances. As the proportion of e -commerce and advertising revenue in high gross interest rate business continues to increase, the revenue structure continues to optimize. Great enhancement space.

Morgan Stanley Research Report said that since the second half of 2021, Kuaishou has been improving operations and performance. It is expected that the overall income of Kuaishou will reach 21 billion yuan in the second quarter of this year, an increase of 9 %. The growth momentum of fast-handed performance will continue in the next 6-12 months. After the company's income growth and operation gross profit will start to adjust the cycle upward after the bottom of this year. In the long run, Kuaishou will have a stronger profitability than peers. It is predicted that the revenue and expenditure balance in 2023, and the gross profit expansion will also be faster than the peers.

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