Make agricultural science short videos to better serve agriculture, rural areas and rural areas

"The end of the short video is the countryside?" In recent years, as the three farmers have become a hot theme of short video, some netizens have issued the above thoughts. Among these short videos, there are rural pastoral landscapes, living aesthetics, and aesthetic life, as well as "Zhang classmates" floral curtains and old -fashioned stoves. Recently, the popularity of agricultural popular science videos has continued to heat up. These short video production may not be exquisite, and the camera may not be particular about it, but it has a wide audience that is no less than the first two types of videos.

▲ The villagers of the villagers sorted out the villagers of seedlings and sat next to the paddy field to watch mobile video.

For example, agricultural scientist Li Wenjuan has recently started agricultural science with the help of short videos. The popular science content has talked about the latest agricultural technology from the "rice bags" and "vegetable baskets" of ordinary people, including "three major technologies of tea and insects" and "40 -day column chickens. Hormone "and so on. If Mr. Li did not update one day, 780,000 fans on Douyin would urge online.

In this era when almost everyone has mobile phones and uses mobile phones every day, the rise of the rise of agricultural popular science videos is the most direct significance lies in using the unique communication advantage of the mobile terminal to break the asymmetry of information, which not only answers the citizens' issues of agriculture, rural areas, rural areas, rural areas, rural areas, rural areas. Confusion also satisfied the farmers' desire for agricultural knowledge, and became an important technical force for farmers and farmers.

▲ Wang Xiaohua took a short video to promote the persimmons in the villagers' homes in Luowan Village, Kang County, Longnan City, Gansu Province.

In the past, the village promoted agricultural policies and teaching agricultural technical knowledge. Today, as long as you enter keywords, brush short videos, "invite" or expert professors of agricultural scientific research institutions, or high -quality students who return home to start a business, or farmers who cultivate one line, or experienced planting and breeding household. The intuitive lens language and interactive scenes in the short video allows knowledge to get out of the laboratory, enter the field, and serve more farmers' production and life.

However, it should also be seen that due to the low threshold of creative creation, there will inevitably be some pseudo -original and pseudo -science content. The authoritative persons need to "remove the false and save the truth" to achieve the scientific and effective output of agricultural science. Recently, the Central Agricultural Radio and Television School jointly built the "Douyin" platform to jointly build the agricultural technology video knowledge base as the main channel for the school's farmers' education and training. Agricultural technology video knowledge base will invite real authoritative agricultural technical professionals, agricultural technical experts and scholars, new business entities, high -quality farmers, local experts, etc., settled in the "Douyin" platform and released short videos of agricultural technology related to allow farmers to pass through The mobile phone "new agricultural tools" learn agricultural technology, so that the general public can understand how agricultural products are planted.

▲ Buzai Lapham Nur Mai Mai Ti (first from left) learns rabbit knowledge through the "rabbit mobile phone". The official name of this mobile phone is "new agricultural tools".

In addition to input, there are no shortage of talented people in the countryside, and the "old -fashioned" people also want to output their "martial arts" to those in need through short video output. However, the level of information technology is still relatively low in the use of information technology. Although some farmers have already driven offline sales through online live broadcast, or through information technology integrating the industrial chain, the scale economy has been developed, and it has achieved obvious results. In the era of interconnection ", in order to better play the role of short video and further help rural revitalization, it is also necessary to enrich the form of education and training of agricultural talents. Through short videos, fully connect rural and cities, and truly realize the cultivation of people in the industrial chain and production practice. Cultivate people and form a new situation of talent training close to the actual needs of agricultural and rural areas.

Source: Farmers Daily

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