The strategic positioning of the communist brand to promote the upgrade of legal services

Huasheng Online News (Wen Tu/Liu De) On the afternoon of August 4, the head of the brand Hunan Plan, Mei Renzhong, Secretary -General Li Qin, Hunan Focus Media, Changsha Xiangtan Chamber of Commerce Wu Shen, and Hunan Chenyi New Media Traffic Center Mongolian and other people, Chen Pingfan, was invited by the Director of Furong Law Firm to hold a cooperation conference in the reception room of the Furong Law Firm to jointly upgrade how to upgrade legal services, the strategic positioning of service brands, and related commercial cooperation The idea was discussed.

At the meeting, Chen Pingfan first introduced that the preliminary concept of legal service upgrade is mainly through the method of cooperating with the media platform to use the idle resources for "resource replacement". The media platform can generate traffic and exposure for legal services. While achieving comprehensive law popularization, it can also promote the "upgrade" of services in the field of legal services; Chen Pingfan also pointed out that in the current legal service industry, there is still very much in business management. The big room for improvement, especially the consciousness of "media opening", is still weak, which has also led to the phenomenon of "universal king" lawyer (office) that appears in legal service content. In the end, Chen Pingfan used the legal services required by business ideas to cite the cases of the division of the medical industry to explain the cooperation ideas, so that the lawyer can follow the path of professional development, so that the law firms can segmeter the market and focus more on more focus Develop and construct in the industry to achieve more professional legal services and solve problems more accurate and efficient.

It is understood that the Hunan Furong Law Firm originated in 1956. It is the former first law firm in Changsha. The employees are 1,000+, the business area is 10000+, and the branch is 12+. The headquarters is located in Changsha to advocate scale, professionalism, chain and comprehensive services. It currently has a number of institutions such as Shenzhen, Guangzhou, Foshan, Changsha, Xiangtan, Changde, Yueyang, and more than 200 lawyers and professional staff. The area is about 6000 square meters. It mainly provides intellectual property services such as legal services, investment and financing consulting services, trademarks, patents, copyrights, legal head hunting services, and equity incentive services. In the academic achievements, lawyers in academic achievements include "Ordinary Capital Operation Series", "Research on Cloud Computing Legal Issues", "200 Questions of the Usage of Enterprise Management Management", editor -in -chief "Investment Bank Practice Guidelines", participated in " Research on Finance and Taxation of the Law "", core journal papers, etc.

Mei Renzhong, the person in charge of the brand Hunan Plan, stated in the discussion that he fully affirmed the direction of cooperation, but proposed It has its own problems and insights, especially the legal service industry has a lot of "invisible markets", which requires more authoritative and comprehensive market surveys to allow cooperative projects to have more targeted plans. In his speech, Ginseng said that he was very confident in the project's conception, and Focus Media will strongly support it and participate in the cooperation project. The Mongolian nationality said that the Hunan Chenyi New Media Traffic Center can provide support and empowerment of traffic resources for this cooperative conceived project in terms of new media drainage.

In the end, the participants of each cooperation reached the intention of the project. Chen Pingfan also reported and exchanged the distribution of the resources of cooperation and the related implementation projects such as market research.

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