Ali Finance Report: The efficiency of business efficiency continues to improve, and summer operations accelerate the industry's recovery rebound

On the evening of August 4, Alibaba announced the first quarter of fiscal year in fiscal year. According to the financial report, although the local life business has undergone the pressure brought by the epidemic in the quarter, it has accelerated the rebound since June. Among them, the average order amount has continued to increase, the economic benefits of the unit have steadily improved, and the health growth trend has continued to maintain.

According to reports, during the anti -epidemic in some cities, the hungry service capabilities of local instant e -commerce are hungry, launching the "emergency special needs" channel, and fully serving the materials and distribution of special difficulties. Thousands of orders. At the same time, Hungry Modue quickly launched services such as "all -round supermarkets", and through the service model of "community collection+fixed -point distribution", we can do their best to meet the needs of the living materials of community residents.

According to hungry, the "Guess Answer" activity launched this summer is one of the important driving forces for summer consumption stimulation and the merchant industry to accelerate the rebound. Data show that by August 3, the event has accumulated a total of more than 3.5 million orders for consumers, covering more than 600,000 catering merchants.

Hungry? During the free single activity, tea business business is hot

Stimulate the warming up in summer, helping catering merchants to accelerate recovery

In June, Hungry Modi officially opened this year's "Summer Action" -the activities such as "resonance plan" and "guessing answers" and other activities. On the one hand Living in the summer consumption window to accelerate the growth of business recovery.

Taking the "Guess Answer" project as an example, since the launch of this summer, the hungry exemption event has been held more than 250 games, a total of more than 3.5 million orders for consumers, and the order has covered nearly 600,000 merchants. Direct and interesting interaction fits the enthusiasm of many consumers, inspiring the obvious rebound of local consumption willingness, and activating more time for catering consumption. Is it hungry, saying that in non -meal consumption scenarios such as breakfast, afternoon tea, and supper, the orders of related industry merchants have increased significantly. Among them, many merchants seized the opportunity of the event and launching supporting activities in a timely manner, not only the historical high of the amount of orders, but also strongly boosting confidence in the growth of growth.

During some cities across the country, the service capabilities of the hungry local instant e -commerce have also become one of the important guarantee forces in community services. In Shanghai, the "emergency special need" service is launched as soon as possible, and the "baby milk powder car", "elderly car care special car", "emergency medicine special delivery", etc., try their best to meet the elderly, pregnant women, infants, and disabled people who live alone. Emergency needs for special groups. As of May this year, "emergency special needs" responded to more than 70,000 emergency needs in Shanghai, and a total of over 2.5 million drugs were sent.

At the same time, in Beijing, Shanghai, Jilin and other places, the hunger will quickly launch "all -round supermarket" and community group purchase services during the prevention and control of the epidemic. To purchase Qi life, ensure that the just -needed goods do not increase their prices, and try their best to meet the needs of the living materials of community residents.

Correct capacity, operating efficiency improvement for three consecutive quarters

The Ali Financial Report shows that this quarter is hungry? Continue to focus on the improvement of user operation and operating efficiency of key cities, the average order amount has increased year -on -year, and the economic benefits of the unit will be righteous within the quarter. Combined with the recent financial reports, the hunger has been growing in the past three consecutive quarters, and its operating efficiency has improved.

According to the analysis, in this special fiscal season, as one of the sectors that are affected by the epidemic, Ali's local living business can undergo pressure and stabilize, healthy growth, thanks to the solid capacity building of organizations and business strategies.

From April to June, although the platform catering orders were negatively affected by the new wave of new crown pneumonia epidemic, they quickly responded to the cities of the epidemic city. Increase the growth of non -meal distribution services.

The financial report also shows that with the decline of the impact of the new crown pneumonia, the local business has rebounded at the end of the quarter, and the transaction volume of the living service sector has returned to positive growth in June.

At this evening's financial report, Zhang Yong, chairman and CEO of Alibaba Group, said: "Looking forward to the future, we will continue to focus on the strategy of key cities and establish the user's mind of" from delivery to all things. And continue to improve the quality of business. We have confidence in the loss of losses of hungry in the whole fiscal year. "

Work with ecological partners to improve service standards, "rest assured to reach on time"

With the arrival of summer solar terms, the issues of food safety and healthy dining have attracted the attention of consumers. In this quarter, Hungry and Industry partners have upgraded a number of service standards and service experiences to allow consumers to "rest assured".

In May, Hungry and China Chain Management Association jointly released the "Code for the Fresh Fresh Fruit and Vegetable Production Service" with the qualifications and hygiene requirements of the merchant, the procurement, transportation, acceptance and storage of fruits and vegetables, the food safety and quality control of the production process, etc. Various aspects, the industry's fresh fruit merchants have made specific and clear guidance, which has become the first group standard for the fruit cut industry.

In response to the consumer demand of ice products in summer, Hungry has continued to upgrade the "melting compensation" service in June. After purchasing the product of the "melting compensation" label, consumers can obtain additional red envelopes for the platform according to relevant vouchers when signing the product. At present, the service has covered more than 45,000 offline stores across the country. The open and transparent price and the service of melting packet compensation have also allowed more users to start some ice cream takeaway. The consumption of takeaway ice products in many places has doubled year -on -year. Summer is also the peak of the year of the year of crayfish consumption. In order to allow users to have more assured to taste delicious, full of lobster, and hungry this summer, the Lobster Association of Jiangsu Province has been united to jointly release the "Alibaba Local Life" Sunshine Corlcted Loose "Coruscult "Product Information Display Requirements". This standard proposes specific display specifications for the name, specifications, weight, and pictures of the crayfish. At present, many well -known chain brands such as Shanghai Fat Fat, Liangliang Steamed Shrimp, etc. have joined the "Sunshine Curustimia" project as the first batch of cooperative merchants.

Merchants show hungry? Customized ice packs for melting a must -in -law service

Text/Tianlai

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