Holding 64.8 billion yuan in cash, the golden ground paper announcement has no self -evidence

21st Century Business Herald reporter Wu Shuying Shenzhen Report

Goldland Group issued a rare announcement.

On the evening of August 4, 2022, while the Golden Land announced the sales briefing in July 2022, the announcement announced its recent operation and financial situation, including liabilities and cash conditions.

The semi -annual report time that has not arrived at the Golden Land is usually disclosed the performance of financial indicators in the regular operation announcement issued by housing companies. The bank's bank is due to its recent fluctuations in the capital market's stock debt, and the attitude of the capital market has been affected to a certain extent, and it has reached the time of passing confidence.

If the fundamentals are analyzed, the condition of Goldland is obviously better than many peers.

According to the announcement, as of June 30, 2022, the balance of gold land monetary funds was about 64.8 billion yuan, which was the same as the beginning of the year. After excluding the restricted funds, the coverage of the interest liabilities expired within one year was still 1.38 times. Goldland said that this can meet the needs of production and operation and business expansion in the next year.

In addition, in the context of the current financing channel tightening, Goldland still maintains a good financing rhythm.

In terms of banking financing, the total credit scale of Goldland has exceeded 260 billion yuan, and the remaining bank credit scale exceeds 170 billion yuan. In 2022, the bank's new credit scale exceeded 15 billion yuan.

In terms of public market financing, Goldland is still one of the few real estate companies that have been allowed to issue debt in China.

In the first half of this year, Goldland Group successfully issued a 1.7 billion yuan medium -term bill with an interest rate of 3.58%. In July, Goldland Group also successfully established a special plan for asset support with a total of 1.7 billion yuan, with an interest rate of 4.8%and a period of 18 years. It has lived at the forefront of the recent public market financing products of real estate companies.

On the debt repayment, Goldland is methodical.

As of July 2022, Goldland has completed the repayment of about 9.8 billion yuan in bonds in the domestic and overseas public market this year.

These include corporate bonds of 1.28 billion yuan in March, overseas bonds of US $ 250 million in June, medium -term bills of 1.5 billion yuan on July 5, corporate bonds of 4 billion yuan on July 13, and US $ 200 million on July 25th overseas Bonds.

Due to the proper financing arrangements, the pressure on the debt repayment of Goldland was not great within this year.

In terms of domestic bonds, by the end of this year, Golden Land will only need to be repaid by about 2.7 billion yuan in corporate bonds in October. In terms of overseas bonds, in the next two years, it will only have a $ 480 million bond that will expire in August 2024. Golden Land also stated that it has done a good job of settlement of all debt in the next year.

Frankly speaking, the current pressure of Jin Di does not come from financing or others, but is affected by the overall environment of the market. Its possibility of continuing to weaken its sales surface, which brings the uncertainty of the sales repayment payment. Increase.

As a result, Goldland also analyzed the recent sales situation and introduced the subsequent push rhythm.

The announcement shows that in July this year, the contract signing area of ​​Goldland's contract was 741,000 square meters, with a signing amount of 18.55 billion yuan, a year-on-year decrease of 27.63%; from January to July 2022, the cumulative signing area was 4.933 million square meters, and the signing amount was 119.16 billion yuan , Year -on -year decreased by 36.78%.

Although the year -on -year decline has been significantly narrowed, Goldland has been one of the only one of the 10 housing companies that have exceeded 100 billion yuan this year.

Although there are some views of the market that the recovery of recovery in the second half of the year is relatively expected, but Goldland still maintains considerable caution. It is believed that the market's recovery rhythm is still relatively uncertain, and it is also prepared to deal with market changes.

This includes supply guarantee and strategy response.

In terms of supply guarantee, Jindi is expected to add more than 100 billion yuan in supply in August to December, and about 40%of the new supply will be concentrated in Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Xi'an, Nanjing, etc. The relatively good core cities in the market provide a solid guarantee for this year's subsequent sales.

Secondly, in terms of strategy response, Goldland will continue to grasp market changes and adjust marketing actions in a timely manner through a mature marketing system. Relying on self -developed digital marketing tools, combined with big data technology, we will continuously improve the accuracy of marketing, and use the professional advantages of marketing marketing to achieve sales conversion.

Finally, Jindi said that it adheres to the scientific investment strategy, deeply cultivates high -energy cities, and the high -quality layout has laid a solid foundation for the company's steady market cycle.

In the current market environment, Golden Land adjusted the investment scale in a timely manner.

In the announcement, since 2022, Goldland has quickly adapted to market changes, strictly controls investment standards, strengthened its deep cultivation in first -tier and second -tier cities, and at the same time increased to compress the scale of investment. This year, Gemdale obtaining high -quality plots in cities such as Beijing, Shanghai, Xiamen, Xi'an, Changsha, etc., will also provide a strong guarantee for its future production and operation.

At the "Boao · 21st Century Real Estate Forum's 22nd Annual Meeting" on July 29, 2022, Huang Juncan, president of Goldland, summarized the future of the development of Jindi. Facing the future, housing companies should also consider how to provide buyers with more. Good products, better services. "In the age of high housing prices, we must improve the efficiency of the product, make the functionality better, and consider the personalized needs of customers and make more investment and research in supporting facilities."

The sincere announcement of Goldland and the recent voice of management are clear response to the capital market.In fact, the fundamentals of gold are not much problems, and the steady operations have also tapped the deep care of the city for many years.However, the capital market is always like a "amplifier". When the market is pessimistic, it is too easy to kill wrong.As one of the representatives of mixed ownership companies in the real estate industry, Goldland has built a better governance sample. It is worthy of more support from the outside world and the industry.

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