Bai Xiang said that there are no non -quality problems in the instant noodles, but don't live up to consumers' support.

Ji Mu News commentator Qu Jing

Net red and white elephant instant noodles are suspected to flip on food safety issues. On August 2nd, consumers complained that the white elephant instant noodle cakes they purchased were full of ants, but the customer service finally only gave 100 yuan compensation plan. On August 4, the official Weibo of Baixiang Food Co., Ltd. issued a statement saying: After verification, the matter was by no means a quality problem in the production process of the company. (According to the news on August 4)

Before the white elephant sounded, the "eating ant" had rushed to the hot search. The dense noodles were all ants of ants, which was hot on social platforms. In the past, if such food safety incidents occurred, it was necessary to be angry and scolded, but it was surprising that netizens showed great tolerance to the white elephant, and it could even be said to be a little "protective calf".

There are ants in the white elephant products exposed by consumers (picture source: network)

Some netizens said that the operation of the production workshop that was crushed around could not allow the ants to exist in such a complete existence, which was obviously caused by the improper storage of the seller; some netizens analyzed On the ants, even more likely, it cannot be said to be the company's fault; some people directly say that even if there is a mistake in the white elephant, it will be supported. I believe it can change it. In such a powerful passenger, to be honest, many companies are afraid of envy.

This is a very interesting phenomenon. Food hygiene and safety issues are a major scandal for enterprises. Even if they admit their mistakes at the time, because consumer trust has been destroyed, the negative effects caused by consumers cannot be eliminated. The trust of the white elephant overwhelmed the law of "negative bias" in spreading. It has to be said that the gold cup and silver cup are not as good as the reputation of the people.

The reputation of the white elephant is not from the sky. The low -key and diligence of many years of low -key and diligence has made it commented in the "soil pit sauerkraut" incident, because of the words "no cooperation, rest assured, you are not afraid of the shadow oblique" to win praise. Netizens who are good at digging also found that the headquarters of this company was in Zhengzhou and suffered a disaster, but donated 5 million to Henan's heavy rain. Its 1/3 employees were disabled and resolutely did not accept Japanese investment. Right and patriotism, it was difficult to enter the white elephant of the mainstream market, and became the "light of domestic goods" overnight.

However, Bai Xiang must also be soberly realized that people's love is always based on the absolute safety of the product, and higher attention will inevitably bring stricter review. Bai Xiang has become popular before, and there is an important foundation. According to the enterprise industry information query system, the white elephant food -related food safety spot checks in a total of 67 times, the results are qualified; their investment companies and branches also involve 300 random inspections, the pass rate is the qualification rate, and the pass rate is the pass rate. 100%. It was 100 % of the safety accumulated over the years, only to get 100 % support from netizens, but if one day, everyone found that this trust was paid by fault, and the rejuvenation of traffic would inevitably be very fierce.

The statement issued by the white elephant (picture source: "white elephant food" Weibo)

After becoming popular, the white elephant is not the first time to face the food hygiene and safety crisis. A few times have complained that there are foreign bodies on the Internet, but the number of public responses of Bai Xiang can be a handful of times. Nailing is a product problem. It is undeniable that in the fierce competition industry, the situation of negative events to discredit competitors from time to time occurs, but if the company only denies its own problems, it can not get relevant basis. With wear, the aura will dissipate.

From the perspective of consumers, of course, we hope that the popular "light of domestic goods" will not turn over and become a proud national brand. To cooperate with reliable evidence, or to avoid similar incidents, actively invite regulatory departments to carry out supervision and inspection, invite consumers to visit and visit, or live production processes like before. Talking with the really excellent production hygiene conditions and product safety data, we will live up to this kind of righteousness of netizens!

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