A new round of consumer coupons densely distribute multiple scenes to leverage the effective effect of the consumer market

Our reporter Bao Xingan

In August, there are many kinds of consumer coupons such as cultural tourism, sports, catering, etc. in many places to boost market consumption confidence, accelerate the quality and expansion of the consumer market, and promote the upgrading of the industrial chain.

Zhang Yiqun, deputy chairman of the Performance Management Committee of the Chinese Fiscal Society, told reporters of the Securities Daily that this year's various places in many places in the country have actively stimulated consumption, increased consumer vouchers, and focus on the affected affected by the affected affected by tourism, catering, accommodation, and entertainment. On the one hand, serious industries can effectively mobilize people's consumption enthusiasm, increase consumption scale, and play a role in stabilizing the economic and stable growth; on the other hand, it can effectively alleviate the operating difficulties caused by the impact of these industries, and play a role in helping enterprises to relieve the rescue.

According to a reporter from the Securities Daily, on August 4, Shenyang City issued 11 million yuan in cultural tourism consumer coupons, covering 11 categories such as hotels, hotels, travel agencies. On the same day, Haikou also issued a new round of government consumer vouchers, which are divided into two types: tax -free coupons and retail, catering, and accommodation scenarios, totaling 141,700; on August 5, Tianjin issued the fourth phase of "Jinjin Jinjin The "Consumer Consumer Voucher, a total of 100,000 consumer vouchers in this issue; on August 8, the Beijing Economic Development Zone will issue 100 million yuan of consumer coupons, including car consumer coupons, online consumer vouchers, offline consumer coupons, food exclusive coupons , Factory market voucher, movie viewing consumer coupon and other types. On the same day, Shaoxing City will also issue 30 million yuan of sports consumer coupons; on August 9, Jiujiang City will issue a third batch of government consumer coupons with a total amount of 80 million yuan. , Catering Consumer Coupon, etc.

Li Mingsheng, a senior investment consultant of Jufeng Investment Consulting, told the Securities Daily that different types of consumer coupons provided consumer subsidies to different consumer groups, and also had different effects on the promotion of related fields. Generally speaking, consumer vouchers will effectively promote consumption to recover, and drive upstream and downstream industrial chain recovery, which will significantly promote economic development.

Li Mingsheng said that consumer vouchers, as a "burning agent" that drives economic growth, effectively drive the supply through demand growth, promote the innovation and development of the supply side, and improve the quality of the products and services that supply the supply; and increase employment through supply to promote the continuous improvement of residents' income. Further consolidate consumption capacity, and realize a virtuous circle between demand and supply.

Since the beginning of this year, multiple rounds of consumer coupons have been issued in many places across the country, and the effect of driving consumption has appeared. On August 3, the Ningbo Municipal Bureau of Commerce released data showing that in the first half of this year, Ningbo issued a third -phase government consumer coupon, which actually invested 660 million yuan (including superfunding funds), sold 580 million yuan, and directly leveraged 7.157 billion consumption of 7.157 billion yuan. Yuan, the nuclear sales rate of 95.1%; on August 4, the Tianjin Municipal Bureau of Commerce released data showing that as of August 3, the first three -phase consumer coupon of Tianjin had driven more than 70 million yuan, and the leverage ratio remained at 1:10 at 1:10 The effect of promoting consumption is prominent.

Chen Li, chief economist of Chuancai Securities, told a reporter from the Securities Daily that, as a whole, the implementation of consumer policies was good, consumer coupons leveraged the consumption ratio, further tap consumer consumer demand, effectively driving the regional consumer market Fast recovery. It is expected that consumer vouchers will continue to increase in August, and consumption is expected to show a steady recovery trend in the second half of the year.

"The issuance of consumer vouchers will be faster for consumption, and it will have a good multiplication effect." Xie Login, a senior investment consultant in Jufeng, said that the policy on the consumer side in the second half of the year will be more obvious, especially for new energy sources. Green consumption, mainly car and green smart home appliances, will promote consumption to stabilize.

Zhang Yiqun said that as the state introduced consumer policies focusing on encouraging housing and cars, the overall trend of consumption in the second half of the year will remain relatively mild. Highlights.

However, Zhang Yiqun believes that from the perspective of factors such as economic recovery, enthusiasm for consumption, home consumption hotspots, and financial affordability, the scale of consumer coupons should not be too large and maintain moderate. In addition, the consumer voucher itself has obvious characteristics of administrative jurisdiction, mainly to stimulate the consumption of local residents. It has both positive guidance and regional limitations. Therefore, the field of consumer vouchers should be clearly targeted, and the distribution of scale should be step by step.

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