With confidence, ambition, and path, the Moutai shareholders meeting released a series of signals

Moutai is accelerating.

On June 16, Ding Xiongjun, chairman of Guizhou Maotai, continued to release multiple dry goods at the 2021 annual shareholders' meeting, which not only continued the "five -line" strategic blueprint released by the first release 9 months ago, but also added new thinking -the first announcement The connotation of "beauty life": delicious, healthy, wisdom, style, and the United States, the goal is still "creating world -class listed companies."

Like 9 months ago, Ding Xiongjun still broke out throughout the process, continuing the TED speech mode, and explained Moutai's "beautiful life" to investors with clear logic, detailed data, and stronger confidence.

At 8:50 last night, Li Jingren, the general manager of Ding Xiongjun and Guizhou Moutai Wine Co., Ltd., led the team to go to Maotai International Hotel from a venue to visit 22 rooms in 135 minutes. The teacher exchanged the suggestions, and it was 11 o'clock in the middle of the night when the visit was over.

This year, Moutai specially opened the "beautiful life of the beautiful era: the seventy -year retrospective exhibition in Moutai in Guizhou", standing at the 100 billion new level of Maotai is accelerating the opening of a new beauty era. As Ding Xiongjun said in his speech, "Moutai still desires the life of shareholders to become more and more beautiful."

Moutai midfielder desires beauty: must have the goal desire of world -class enterprises

"Today is June 16th, a year of midfielder. It is a little farther. From Moutai to the middle of this century, it belongs to the midfield in the past few years. Ding Xiongjun believes that there should be a posture of the midfield, "longing for beauty".

At the beginning of this year, the sauce experts proposed that the sauce industry will enter the midfielder, and gradually shift from the category expansion period to the brand competition period. As a leading company, Maotai gave the answer to the midfield.

Regarding "longing for beauty", Ding Xiongjun further explained that the three words are together with Moutai's longing for beautiful development and a better life; separation, "thirst" is a kind of attitude, "hope" is a kind of confidence, "beauty "It is a kind of life.

In fact, Moutai's "longing for beauty" has now been brought to the interim shareholders meeting on September 24 last year. The "five -line" development strategy, the "five craftsmen" quality view, the "five -in -" marketing method opened the "beautiful era" ... In 9 months, Moutai continued to construct a high -quality development "four beams and eight pillars", and the large actions frequently moved frequently. , "I Moutai" is launched to become "explosive models". "Moutai Ice Cream" will win "Qiao City" and "Moutai 1935" and other new products. The listing of new products has continued to sell, and the series of cultural activities have resonated with all parties.

According to the 15%annual growth goal, Moutai's desire for Midea is to accelerate the struggle.

"'Thirst" is an attitude of constantly struggling. "Ding Xiongjun believes that Moutai's current era is full of challenges. The international situation is uncertain, and the domestic and good fundamental fundamentals will not change.

Regarding the industry situation, Ding Xiongjun gave his own analysis. From the perspective of the policy, it is in the period of new order. The requirements of industry access, standards, land, environmental protection, and safety are more accurate and standardized. During the formation period, the origin, main production area, and base real estate areas will further optimize the layout of the liquor industry, accelerate the adjustment of famous enterprises and famous wines, small and medium -sized wine companies; from the perspective of demand, it is in the period of new consumption upgrade period, the individual needs of young groups, consumer scenarios, consumer scenarios Rich expansion and higher pursuit of quality and culture will drive wine companies to accelerate transformation and upgrading.

Ding Xiongjun believes that Moutai must constantly meet people's longing and pursuit of a better life, and must have the goal of world -class enterprises, the development desire for modernization, the quality desire for excellence, the pursuit of the ultimate cultural desire, and the forever forever. Green ecological desire.

How to solve "thirst"? The answer given by Ding Xiongjun — Reform to quench thirst, innovate thirst, quench thirst, and thirst, accelerate high -quality development, step forward, modernization, and modernization.

"The unique land protection, non -copying microbial colonies, unique brewing processes inherited for thousands of years, and long -term high -quality high -quality wine resources." Ding Xiongjun believes that this "four core potential energy" is the core competitive advantage of Maotai, and it continues to win the continuous winning. The strongest confidence in the future is "looking".

For the first time, Moutai's "beautiful life": delicious, healthy, wisdom, style, and the United States

Since Moutai proposed to create a "beautiful era and beautiful life" earlier this year, from the "Qingming Thanksgiving Ceremony", "Dragon Boat Festival Ceremony", and "Spring equinox Science and Technology Forum" opened by the headquarters, to the festivals of festivals opened by dealers in various places, Explore "beautiful life".

At today's shareholders' meeting, Ding Xiongjun explained Moutai's "beautiful life" to the public for the first time. "'Beauty' is the philosophy of life that is constantly pursuing." Ding Xiongjun believes that Moutai's pursuit and creation of aesthetic life includes five connotations: delicious life, healthy life, smart life, style of life, and common American life.

"Brewing a high -quality life" has always been the original intention and mission of Moutai. From the end of last year to the first half of this year, Guizhou Maotai (treasure), the year of the year of Tiger Moutai, Maotai 1935, 100ml 53 -degree Flying Tian Guizhou Moutai, Moutai ice cream, Moutai ice cream, Moutai ice cream, Moutai ice cream, Moutai ice cream, Moutai ice cream, Moutai ice cream, Moutai ice cream, Moutai ice cream. Moutai has continuously developed more beautiful products, and has a more comprehensive and better product belt and price belt. It uses wine and food to bring people a sense of joy, satisfaction and happiness.

"Health is precious wealth and the foundation of a better life. Moutai is a green food made from natural pure grains. It is rich in trace elements and is conducive to human health." Ding Xiongjun said that Moutai always advocates "rational drinking", "healthy drinking", "healthy drinking" " The green health consumption concept of drinking less and drinking ". After the trial operation on March 31 this year and officially launched on May 19, i Moutai became the much -watched Maotai digital marketing platform with more than 17 million registered people.

It is reported that Maotai strives to create a better experience of "smart" life through more digital methods, so that everyone can feel the beauty of the times, the beauty of wisdom, and the beauty of Maotai.

"Meeting with Xiaomao and purchasing in Moutai, it has become the daily life of many shareholders." Ding Xiongjun said that Maotai prepared a small Mao doll for every shareholder this time, and Xiao Mao became the favorite of shareholders. During the visit, many female shareholders held Xiao Mao's doll.

"Beautiful life must have style, connotation, and taste, which is the dual satisfaction of material and spirit." Ding Xiongjun said that Moutai has always been committed to telling the story of Chinese wine culture and Moutai wine, so that consumers will taste Moutai, while they will taste the mellow of Moutai. The rich cultural charm and art aesthetics are immersed in life, deepen the perception of beauty, and improve the style of life.

"Beauty life is not the beauty of loneliness and self. Only personal values ​​and collective values ​​and social value have reached harmonious unity, and it is a true beautiful life." Ding Xiongjun believes that Moutai will continue to create 'beauty, beauty and common' 'with everyone. Life in the United States ".

"To create the greatest wealth for shareholders, bring confidence to shareholders, have a beautiful era, and yearn for a better life." Li Jingren said at the host of the shareholders' meeting.

Improve the "five -line" strategy: "speed + quality" realizes "world -class listed enterprises"

Since the proposal of the "Five Line" strategy, Maotai has continuously explored and practiced the rammed base barrier, and has proposed to build five major systems. Today's shareholders 'meeting has a new expression- "Five and Five Beauty", that is, "' Blue Line 'Beautiful", "' Green Line 'Beautiful", "White Line' Be more beautiful "," 'Purple Line' must be more beautiful "and" 'Red Line' to talk more about beauty. "

At the conference, Ding Xiongjun made it clear that the "speed + quality" and the beautiful vision of Moutai's "world -class listed enterprise" will definitely be realized. Such a foundation originated from the good development performance of Moutai.

In 2021, Maotai achieved a total operating income of 109.464 billion yuan, an increase of 11.71%year -on -year, and the annual revenue target was exceeded. According to the goal of 15%this year, Moutai will revenue 125.9 billion yuan. In the first quarter of 2022, Moutai achieved total operating income of 33.187 billion yuan, an increase of 18.25%year -on -year, and the net profit attributable to shareholders of listed companies was 17.245 billion yuan, an increase of 23.58%year -on -year. The largest increase in single -quarter in the past three years and the largest quarterly growth rate since Moutai's listing has achieved "stable and excellent, opening the door and red."

"We will adhere to the overall situation with high -quality development, and continue to satisfy people's longing and pursuit of a better life as the starting point and ending point. A blueprint is painted to the end. Growth must also ensure the high quality of development and accelerate the modernization process of Moutai. "Ding Xiongjun said.

The goal of the development of the green line is also clearer. Ding Xiongjun proposed that Moutai will put it into a beautiful action to protect and protect the ecological environment of survival and development. Become a model and benchmark leader of "Green Water and Qingshan is the Golden Mountains and Silver Mountain".

At the conference, Ding Xiongjun introduced shareholders the first phase of Xi Shui Tongmin project to continue to promote the 30,000 tons of sauce -fragrant alcohol technology reform project, and accelerate the construction of supporting projects such as packaging and logistics parks.

Regarding the development of production capacity that shareholders care, Ding Xiongjun said that Moutai will always maintain a tight balance of supply and demand. The production capacity and output must be supply and demand, but the quality will always be the first.

It is known that Moutai will continue to reform and innovate, accelerate project speed, continuously consolidate development strength, enhance development momentum, and develop the modernization process of Moutai with the "white line".

Focusing on the traditional Chinese culture elements such as Fu culture, zodiac culture, family culture, joy culture, etiquette culture, and friendly culture, Maotai developed treasures, Moutai, 43 -degree Moutai, Moutai 1935, Zi Yingbin, Feitian 100, and Moutai companion Cultural products such as hand gifts give each bottle of wine cultural connotation.

"Twenty -four solar terms, every solar terms have activities." Ding Xiongjun revealed that he will develop cultural scenes such as "Moutai Sky Street", firm cultural self -confidence, inherit excellent culture, continuous mental blood veins, continue cultural root souls, build unique and distinctive distinctive and distinctive distinctive and distinctive distinctive and distinctive distinctive and distinctive distinctive and distinctive distinctive and distinctive distinctive and distinctive distinctive and distinctive and distinctive and distinctive and distinctive and distinctive and distinctive distinctive and clear. The Moutai Cultural Spiritual identity, make deep "Moutai +" and " + Moutai", transform the advantages of rich cultural resources into the development advantage, continuously enhance the cultural influence, cohesion and appeal, and empower Moutai's high -quality development.

"Implement the full system, full process, and full -coverage safety production responsibility system, and implement the most stringent ecological environmental protection system." Ding Xiongjun said that Moutai will further tree thinking and keep the red line.

Moutai's change: Everyone is one heart, this is the key

Some analysts asked if the changes in Moutai this year have changed in the internal decision? Ding Xiongjun said that the key is to people, all the hearts, it can be said that Moutai's shareholders, suppliers, dealers, partners, including management and all employees have moved. This is the key. Some shareholders have proposed the "Fourteenth Five -Year Plan". What are the new ideas? Ding Xiongjun proposed that Moutai will always walk with the times, friends with time, wine and food and beauty. We cannot predict what changes will be changed in business income and market value of the stock price in the next 50 years. But what is unchanged is the quality of Moutai and the spirit of unremitting struggle. We will do both day and night, stable and far away, and help the country's modernization and national rejuvenation with high -quality development. Some analysts asked how Moutai products landed. "Depending on the wine, different products will correspond to different price bands. Moutai is always based on quality, not simply determining the market. On this premise, we do our best to meet the needs of consumers." Li Jingren said.

Some investors have proposed whether the Maotai dividend policy can be changed to quarter. "Moutai adheres to the continuous and stable cash dividend is a good strategy. We do not pursue the beauty of the moment, the pursuit of sustainable beauty and the beauty of happiness. We will spend a lot of effort to solve the problems of reform, innovation, and development. It will be bigger. We will continue to listen to the opinions and suggestions of shareholders. For the methods of dividends, we will make scientific and reasonable decisions on the rhythm of the times in accordance with laws, regulations and corporate articles of association. "Ding Xiongjun said.

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