Hot search!Instant noodles are covered with ants?White elephant response

Author:Shenzhen News Network Time:2022.08.04

8月3日晚，#白象方便面被曝面饼上满是蚂蚁#冲上微博热搜，有消费者投诉称自己购买的白象方便面满是蚂蚁。

In the early morning of August 4, the official Weibo of Baixiang Food responded to the incident that after verification, the matter was by no means a quality problem in the production process.

White Elephant Foods said that all production processes and production environment of white elephants are strictly implemented in accordance with national and industry standards. For the fabrication of influenza information, misleading the public, and damage to the company, Baixiang Food will safeguard their legitimate rights and interests through legal means.

Consumers call the white elephant instant noodle cake full of ants

According to reports, Ms. Li told reporters that she placed an order on JD Supermarket on JD platform on July 26 to purchase a five -package Baixiang Decoction soup noodles and received the goods on July 27. On July 29, Ms. Li opened one of them. When she was preparing to cook the noodles, she found that the noodle cake was full of small black dots, and she was all ants.

Picture source: Xiaoxiang Morning News.

Subsequently, Ms. Li took pictures for the first time and called the White Elephant Consumer Hotline. Subsequently, Bai Xiang customer service contacted Ms. Li to communicate solutions. The customer service said that the photos provided by Ms. Li could not identify the product itself through professional analysis. Only the edge part of the opening of the bag was determined to be immersed by the external insect pests. There is no ant, and it is also recommended that Ms. Li looked at the bag or torn it out and did not eat it in time to cause insect pests. However, the customer service said that in order to thank Ms. Li for their support for the white elephant, she was willing to give Ms. Li's purchase price of 2 times the price. Ms. Li's purchase price was 14.8 yuan, which is a total of 29.6 yuan.

"I don't accept such compensation measures. I opened this instant noodle. I won't go to the P picture." Ms. Li told reporters that in the end, the white elephant instant noodle customer service said that she had won the compensation of 100 yuan for her.

The reporter called the white elephant on this matter. The white elephant staff said that after the future understanding, the progress of the incident will be responded to the reporter. As of press time, consumers have said that the white elephant staff has contacted it and compensated 1,000 yuan in accordance with the relevant laws.

It is worth noting that the reporter found on the Internet and found that an ants appeared on the white elephant instant noodle cakes. Other consumers have encountered relevant situations, involving products including white elephant spicy beef noodles and white elephant Korean turkey noodles.

After many years of silence, the circle of fire in March this year

As a head instant noodle brand in Henan, Bai Xiang Zeng was extremely red. Established in 1997, the white elephant was the first domestic instant noodle hegemon. In 2003, the white elephant took the lead in launching bone soup instant noodles, becoming the flavor "vane" of the instant noodle market at that time.

Picture source: Bai Xiang official website.

In 2004, the annual output of white elephants reached 5 billion packages and sales reached 2.3 billion yuan, and the market share rose to third in the country. At that time, the four giants of instant noodles in China were unified, Master Kang, Bai Xiang and Huafeng.

According to relevant reports, in 2007, the white elephant achieved comprehensive sales revenue of 4 billion yuan, and the revenue in 2013 reached 5 billion yuan.

In 2012, Baixiang Food was announced to intend to IPO in the A -share market. However, after three years of queuing, the white elephant's IPO plan was aborted. At that time, there were reports that the performance of the white elephant was almost stagnant and the operating pressure was huge. Its headquarters also moved away from Beijing and once again withdrew from Henan Camp. The white elephant began to fade out of people's sight.

Picture source: Bai Xiang official website.

The domestic instant noodle market has also undergone tremendous changes. According to data for the convenience of the Food Conference in 2020, Master Kang, Uniform, and Jinmailang's sales accounted for the top three. Among them, Master Kang's domestic sales share reached an amazing 46%, while the white elephant share was only 7%.

However, in March of this year, "Tuling Sauerkraut" was exposed and caused heated discussion on public opinion. As the major manufacturers involved in the majority were scorched, it was unexpected that the instant noodle brand white elephant, which had been established for 25 years and had been unknown before, was on fire. After being bought off the goods, its online store also called on consumers to shop rationally, "how much to buy."

According to China News, starting from March 15th, Baixiang Food has played a title of "comprehensive pre -sale, rational consumption" in its online store live broadcast.