Leading the "password" of the development of Zibo Jiantao development with design

□ Zibo Daily/Zibo Evening News/Expo News

Reporter Wang Qi

Under the pressure of economic downlink, where is the Zibo ceramic industry road? On August 2nd, under the guidance of the Zibo Traditional Industry Development Center, the "Design Pioneer · Win Business Future" event hosted by China (Zibo) Ceramics Headquarters and China (Zibo) Rock Board New Material Base was organized. The elites gathered together to explore how to lead the "password" of Zibo Jiantao's development with design.

In recent years, after accurate transfer, Zibo Jiantao Industry has undergone reborn changes, which has spanned the era of a single pursuit of scale in the past, and has embarked on a green, branded, quality, and high -end and high -quality development path.

One of the important role is- "Design". After getting rid of the "pollution" hat, Zibo Jiantao Enterprise focuses on the creation of product power and brand power. Product design transitions to cultural creativity.

"Facing the opportunity of the times, whoever seizes the new driving force of designing the times has gained the opportunity to take advantage of the situation. Zibo is currently committed to turning the ceramic headquarters into a brand company that is driven by design. First of all, the upgrade of design concepts and ideas. In the future, we must use the exhibition hall to build a new highland for the development of the home furnishing sector and create new forces, new starting points, and new tracks for the Zibo ceramic brand. " express.

Last year, the Golden Lion King Ceramics used a "Splendid Flowing Year" series of old brocades with the color texture of the ancient Chinese royal kiln golden brick flower color texture and highlighting the superb design technology level. In addition, unified ceramics have become innovative demonstration companies in the new economic scene due to intelligent design, and have a strong breakthrough in new materials and engineering channels. Fengxia Ceramics has always been called the industry with super high product quality. At the forefront, Jinka Ceramics was used as a "green factory" by the Ministry of Industry and Information Technology in 2019 with the recycling of resource innovation. Zibo Jiantao has obtained 9 well -known national trademarks and 35 provincial trademarks. The competitiveness, influence, and reputation of Zibo Jiantao are increasing.

However, the design is not only limited to the design of the product or the production line. It is more focused on the system design. In this regard, the Zibo Lion King Ceramics took the lead in making a model.

In July this year, the "Lion King International Ceramics Show Hall" designed by the Zibo Lion King Ceramics and Foshan Bosido Design Advisory Co., Ltd. won the "Oscar" Award of the design industry -the best commercial space gold award in the 17th Golden Bund Award. Cai Zhuyuan, the founder of Bosido Design Consultant Co., Ltd., has his own views on the future design path of Zibo Jiantao. He believes that design is more strategy and method. Through the design, the brand ideas and information that the final performance of the product expresses the product is more important. When it is passed out, Zibo Jiantao should not only set the sights on a single form of color, quality, etc., but also should be used to drive the overall pattern to improve the overall pattern. The ultimate goal is to improve the rate of entry rates and improve the efficiency of space commercial conversion.

At the "Design Pioneer · Winning Commercial Future" activity Xu Qingliang, the chief designer of the Fang Fang Liangxing Design, said that at the moment, young people have become the main consumer for the new generation of consumer. The scene matching solutions, Zibo Jiantao enterprises need to do to create an immersive experience space, put the emotional connection and sensory experience first, can put their attention to the design, focusing on creating a young consumer's favorite scientific and technological image store. Essence

As we all know, ceramics are Zibo's urban business card, and "contemporary national kiln" is the city brand of Zibo. Regarding the in -depth transformation of the design of Zibo Jiantao, Gong Xutuquan, deputy director of the Zibo Traditional Industry Development Center, said that in recent years, Zibo has implemented the "five optimizations" of traditional industries. Using innovation and promotion, and promoting development with design, you can make full use of the deep manufacturing industry foundation of Zibo, especially the rich and perfect ceramic production, equipment, and materials upstream and downstream industrial chains. Explore new development models, and use strong high -end industry platforms to integrate multi -party advantage resources, innovate marketing channels, and jointly promote the development of green, high -end, and intelligent development of the ceramic industry.

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