Zou Fushun, deputy general manager of Poly Property and chairman of Poly Business: Create a 4T service model in the new development pattern

On August 4th, the 12th China Value Real Estate Annual Conference, hosted by the Daily Economic News, empowers the influence of property brand influence "online round table conversation: cross -border and win -win" at the same time in Beijing, Shenzhen, Shanghai, Guangzhou and other places Hold.

Published a keynote speech on "4T Model of State -owned Sales in the New Development Law". Zou Fushun said that based on industry positioning, product brand building, and product model design, Poly Property explored a new set of new state -owned enterprise office 4T (comprehensive plan management, comprehensive quality management, comprehensive security management, comprehensive economic management) service model, improved The inherent value and operating efficiency of assets help the high -quality development of the national economy.

Zou Fushun interviewees confessed pictures

New opportunities for state -owned asset services

The middle finger data shows that the volume of land use in my country's commercial office in 2020 has been high in recent years, and in 2021, it has been significantly reduced. A total of 267 million square meters of commercial land for commercial -run land was launched in 300 cities across the country, a year -on -year decrease of 15.6%, and a transaction of 208 million square meters, a year -on -year decrease of 21.2%. Among them, the land transaction area of ​​first -tier cities decreased by 31.7%year -on -year, second -tier cities decreased by 23.6%year -on -year, and third -tier and fourth -tier cities decreased by 18.8%year -on -year. Commercial land has entered the period of stock development.

Zou Fushun said that on the track of the deepening of the state -owned enterprises and business offices, Poly Property has covered 26 cities, with more than 200 projects in management and business -oriented projects, and more than 6,000 serving enterprises.

In terms of product brand building, Poly Property is based on the positioning of the "national power in the era of large properties". In this way, it is a brand to guide multi -track services to form three major formats of residential, commercial and public service.

Zou Fushun analyzes that in the field of commercial brand brands, Poly Property finally positions the brand to serve the leading brand of state -owned assets through in -depth excavation of the property management needs of Chinese enterprises, serve state -owned asset -owned enterprises with state -owned assets; Enterprises, integrate property management, asset management, corporate services, and finally realize customer asset preservation and appreciation.

Since the beginning of this year, Poly Property has continued to expand its efforts in the field of commercial operations. It has won large state -owned and state -owned enterprise projects such as the Guangdong Foreign Affairs Office of Guangdong Province, China Mobile Hebei Province, and Wuhai Branch of China Agricultural Bank of China to establish a new benchmark for the service industry of state -owned enterprises and commerce.

Promote the high -quality development of state -owned enterprises

Based on a complete set of product logic, Poly Property has developed a 4T service model of the China -Enterprise and Business Office. In terms of state -owned assets and operations, collaborative enterprises can achieve common operations; in terms of helping to achieve dual carbon targets, coordinating enterprise digital creation; in improving the vitality of the enterprise, we provide embedded logistics and other services In the leadership, the party building special services for the building of the building, and the government -enterprise linkage realizes the red co -construction of the enterprise.

Zou Fushun explained that from a macro level, in the state -owned enterprise reform policy launched by the central government and governments at all levels, the four main points of the reform of state -owned enterprises were refined, namely efficiency, innovation, guarantee, and party building. "From the perspective of the middle view, combined with the changes in external environment and excellent industry experience in recent years, we derive the framework of domestic service product products; from the micro level, through investigation and deepening, digging the needs of enterprises for property services and refining the eight major services to refine the eight major services Scenes."

In order to continue to improve customer satisfaction and attract more high -quality customers, Poly Property continued to join hands with government and enterprises in 2022 to create a "circle of friends in the building", focusing on the high -frequency development needs of customers in office buildings, gather preferential policies and convenience services for regional development. Gathering and space opens up to effectively realize various resource operations.

"Traditional enterprises settled in, often paying more attention to product design facilities and early resource grafting, and lack of further links with regional resources." Zou Fushun said that focusing on the country's 30 · 60 carbon reduction discharge target, focusing on the green production needs under the country's construction, build a construction demand for construction, and build a construction demand for construction. The green and low -carbon energy system, Poly Property uses wisdom and green means to provide a full -cycle green service from building dual -carbon assessment, targeted dual -carbon service solutions, and to help obtain sustainable development certification.

With the proposal of the 4T product model of state -owned assets services, Poly Commercial Property has landed in three major service centers in major office buildings to create an investment space, government service space, and talent service space, and quickly implant regional policies into the building to achieve operational operations. Business, efficient interconnection.

Zou Fushun believes that in the process of state -owned enterprises' reforms, it has important practical significance to explore the new model of the national -owned enterprise development and the development of a win -win development of state -owned enterprises in the core business of state -owned enterprises. When the "soft power" including services is concerned, the reform of state -owned enterprises can achieve the supporting support and software of software, the synergy of tools and mechanisms, rigid management and flexible culture, in order develop.

Daily Economic News

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