2022 Shanghai Coffee Culture Week opened!The coffee "Shanghai brand" was launched, and the "Shanghai Standard" was promoted.

Author:Report Time:2022.08.04

People who hold coffee cups have walked through the streets and lanes, and the fragrance of coffee has drifted over the city ... In recent years, with the deep planting of "coffee culture" in Shanghai, coffee has not only been in a consumer drink, but also gradually integrates into the city's texture. It has become the texture of the city. Experience quality life, feel the charm of Haipai, transmitting urban temperature and fashion.

As one of the 12th big benchmarking activities of the 3rd "Five -Year Plan", "Corbal Taste Shanghai Lost Love" 2022 Shanghai Coffee Culture Week opened today. The global coffee "Shanghai brand" has promoted the "Shanghai Standards" for talents. At the same time, "Hongqiao International Coffee Port" became the first tens of billions of imported goods distribution sites, and strived to launch coffee Shanghai prices and Shanghai index in the near future.

The coffee "Shanghai Brand", which is well -known in the world

In 2021, there are nearly a thousand new cafes in Shanghai, and the number of cafes per 10,000 people has reached 3.16 ... This city with the largest number of cafes in the world, the number of coffee enthusiasts is far ahead. According to the "2022 Chinese Coffee Industry White Paper", which is hungry, the coffee consumption amount in Shanghai in 2021 is more than the sum of Beijing, Guangzhou, and Shenzhen.

On love, the "Shanghai brand" of coffee has also begun to show up. According to "White Paper", Shanghai is the first choice for coffee brands and has the most local brands. The new generation of boutique coffee, such as Manner, Yongzhang, Sengine Eagle Collection, Brand headquarters such as STAND are in Shanghai. Among the top ten domestic coffee brands, the coffee brand registered in Shanghai has won 4 seats.

"Shanghai Innovation" and "Shanghai Brand", which helps more coffee, has become a golden business card for the country and even the world. Shanghai needs a gathering place for the coffee industry. Last year, under the guidance of the "Hongqiao International Open Hub Construction Plan", Hongqiao Pinhui launched the first professional category import distribution platform, Hongqiao International Coffee Port, and achieved great development. The reporter saw in Hongqiao Pinhui that the "Hongqiao International Coffee Port" with the theme of "Coffee Change Life" has appeared on the second floor of Building A.

Zhu Jing, deputy general manager of Shanghai Hongqiao International Imported Commodity Exhibition Co., Ltd., introduced that as a brand growth center with the core of supply integration, Hongqiao International Coffee Port Liech Coffee 1, Second, and Three Products, forming an industrial integration from the supply side to the consumer side. Talent advantages, brand advantages, and channel advantages, the core competitiveness of product research and development and supply chain integration services, strive to become a new source of the coffee industry, create a starting platform with new characteristics of coffee, and start a characteristic Shanghai brand.

During this Shanghai Coffee Culture Week, Hongqiao International Coffee Port will also hold a series of theme activities to awaken people's beautiful life in the name of coffee. In the theme of "Because of coffee, so Shanghai", wheat coffee, bear -claw coffee, Pacific coffee, Tims coffee, Seesaw coffee, Ruixing coffee, Norva coffee and other brands, brings the present in the form of brand pop -up shops, robot coffee and other forms Slim, special coffee. In the theme area of "because of coffee, connecting the world", coffee bean producers in various production areas in the world are gathered to display coffee products, equipment, derivative products and culture in various countries.

A total of industry talents "Shanghai Standards"

The Twelfth Party Congress of the Municipal Congress set a goal for the development of Shanghai in the next five years: "World Impact" has improved significantly, which clearly mentioned that it is necessary Essence

The "Shanghai Standard" of the coffee industry has also made progress. At the opening ceremony, the "Shanghai Coffee Industry Alliance" was officially established.

At the same time, in order to promote the "Shanghai Standards" of the coffee industry's talents, Hongqiao International Coffee Port reached a cooperation with the Shanghai Human Resources and Social Affairs Bureau Technician Association, which will jointly participate in the preparation of the professional certification standards of Chinese barista. By hosting barista professional certification, professional coffee training, and high -energy industry competitions, promote the overall level of Shanghai coffee practitioners, and gradually realize the integration of domestic and foreign standards at home and abroad, and build the Shanghai standards and Shanghai rules of the coffee industry.

At present, the Shanghai International Coffee Certification Center in the Coffee Port has made its appearance. Xia Yuan, deputy director of the Coffee Professional Committee of the Shanghai Technician Association, introduced that the Ministry of Human Resources and Social Affairs has promulgated the "Coffeer National Vocational Skills Standard" on June 27, which means that the company has the choice of talents and the judgment of employees. More authoritative standards, "The number of Shanghai cafe has 7,857, and there are at least 23,000 people in the conservative estimation of the front -line baristas. In the future, the cultivation and certification of coffee talents will become the core section of the coffee port. The level of technical skills, jointly promote the quality upgrade of the entire coffee industry. "

The first training base in Shanghai's first training base, "The Practice Base of the Bado", brought by the Bear Claw Coffee, also officially started. The co -founder of Bear Claw Coffee told reporters every day that the first bear -claw coffee "seed shop" of the first Bear claw coffee "seed shop" of the blind people and the barista has been opened in the China Resources Times Square, and the second store is about to open. Fast, "From now on, the coffee training of the blind group will be moved to the coffee port, which can display professionalism, but also show the urban temperature and goodwill behind the coffee."

The "Shanghai Index" is about to release the price of coffee beans

In a cup of coffee, not only the popularity of the consumer market is hidden, but also the intensity of trade. The rise and fall of the coffee bean index directly reflects the rise and fall of the coffee market, and Shanghai, as an international financial center and coffee capital, has been promoting the integration of the two. At the opening ceremony, Bank of China released a comprehensive service plan for "China Banking Zhi Chain · Hongqiao International Coffee Chain" to promote relevant financial institutions to launch special financial products for coffee trade. Up to now, well -known coffee trading companies such as Cargill and Nestlé and many exhibitors of the Expo have settled in Hongqiao International Coffee Port. At the same time, Coffee Port also cooperates with the main domestic coffee producing areas such as Yunnan and Hainan to help Chinese coffee go to the world. By providing core functions such as bonded display, bonded transactions, price formation, and information release for coffee trading companies, Hongqiao International Coffee Port will launch coffee "Shanghai Price" and "Shanghai Index" in the near future to help more "Shanghai Index" " "Shanghai price" became a barometer of the world market.

Although coffee is imported, it has become an important reflection of the temperature of Shanghai and an important carrier of urban culture. Zhu Jing said that Hongqiao International Coffee Port will take the opportunity to host Shanghai Coffee Culture Week as an opportunity to play the function of the Hongqiao open hub. Relying on the advantages of the Hongqiao Business District Bonded Logistics Center, it will become a major in coffee ports to gather talents, convergence in trade, and industry gathering. Coffee platforms, promote consumption upgrades, trade upgrades, and industrial upgrading, strive to build a 10 billion -level import commodity distribution center at the end of the "14th Five -Year Plan" to help the construction of a new international trade platform.

It is also reported that during this Cultural Week, the Shanghai Song Qingling Foundation will cooperate with Norwa Coffee to jointly launch the "Baby Love Reading, help children's wisdom to read and write actions" coffee public welfare activities, and use a small cup of coffee to make public welfare become public welfare becoming More close to the people and simpler.

Author: Xu Jinghui

Photography: Zhang Ting

Edit: Zhou Yuan

Editor in charge: Tang Weijie

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