Welcome to Tanabata in the "Cold Winter" of the condom brand: affected by the epidemic and changes in young people's habits

Recently, according to Jiuqian's data, in 2022, from the June data of 618 major promotion, in addition to Durex and Jehnbon, the top five celebrities, 6th sense, and Okamoto, all of which have declined year -on -year., Decreased by 6.7%, 58%, and 28%, respectively.

At the end of June, in an interview with the "Daily Economic News" reporter's celebrities in the domestic condom brand, another part of the reasons for the decline in sales may change the habit of young people in addition to the impact of the epidemic.Among the contraceptive methods for young people, condoms are just one of them. At present, the competition facing the contraceptive market is not only the competition of condoms, but the emergence of contraceptives and other products will also impact the sales of condoms.

Zhang Yirui, the CIC Burning Consultation Manager, believes that the role of condoms is not just contraception, but also a very important function to prevent diseases, and the latter is the effect that contraceptives cannot achieve.The popularity of social education and the rise of women's self -awareness will still be a huge driving force for condoms.

Daily Economic News

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