Tanabata has become closer and closer to the rise of diamond consumption rise?
Author:Cover news Time:2022.08.04
Cover News Profile reporter Tan Yuqing
"'Diamonds are long and long, and the phrase of an eternal" has brainwashed thousands of girls ~ but the price of natural diamonds is prohibitive. At this time It is also pure and the price is more suitable for young people who just work. We are still willing to save money to go out and eat ~ "The Tanabata Festival, a netizen showed her marriage certificate and newly bought cultivation drill on social media. Diamond ring, and wrote this passage.
In Chengdu offline mall, a clerk of a purely cultivating drill brand store introduced to reporters that with the arrival of Qixi Festival, the sales of the store ushered in a small outbreak. In the past week The order is a 2 -carat diamond ring. "Recently, in the evening, a clerk couldn't be busy at all, so the company arranged more people on duty."
Since the beginning of this year, the cultivation of the diamond industry has attracted much attention because of the good way, but how is the cultivation of diamonds "cultivating"? What is the difference between it and natural diamonds? How far is it to achieve "diamond freedom"? With these issues, cover reporters visited the upstream factories and downstream stores related to the cultivation of diamonds, interviewed relevant experts, and explored the secrets of the "hair" of cultivating diamonds.
Completed the "Million Years Project" in more than 20 days
"Diamond freedom" is getting closer and closer?
At the same time that the sparkling cultivation of diamonds was sold from the store, a number of diamond rough was growing slowly in the back -end factory equipment.
Cultivate diamonds grow in equipment
Entering the CVD cultivation diamond test workshop of Chengdu Stable Technology Co., Ltd., accompanied by the whistling of wind and cold equipment, the bright orange -red diamond crystal species is "growing" at a high temperature of the naked eye.
However, compared to the occasion of chance, it is usually hundreds of millions of years to exercise natural diamonds found on the surface, and their production process is fast enough.
From crystal species to diamond ring (starting counterclockwise in the lower left corner)
"Generally, the crystal species of 7mmx7mm can cut 1 carat's original diamond after more than 20 days to grow to 4.2mm, and it can produce more than 30 capsules at a time." Yuan Ping said. He is an executive director and general manager of this diamond cultivation equipment company. Stable Technology was established in 2019. It is currently engaged in the research and development of diamond formulas and processes while developing and selling diamond cultivation equipment. Yuan Ping said that in recent years, the cultivation of the diamond industry is very good.
Diamond cultivation equipment at work
On the consumption side, Chen Zhenwei, the person in charge of the purely cultivating diamond brand DOFE Story super drilling, also feels the same feeling. In recent years, the company's product sales have been steadily increasing, and he is expected to increase sales this year by about 20%to 30%compared to previous years.
Chen Zhenwei also felt that the group of artificial diamonds willing to spend less money was getting wider and wider. "At present, our customers have young people and middle -aged people. Sometimes those who are natural diamonds will also come to this choice of diamonds. ","
Yuan Ping introduced that at present, their customers have both businessmen who do natural diamond trade, as well as previously doing high -temperature and high -pressure (HPHT) growth industrial diamonds. Now they want to be gem -grade diamonds.
The assembled diamond cultivation equipment
But it is not that you can start to produce diamonds immediately when you have equipment. "Some customers have no relevant technical background and crystal growth experience at all. For them, they may take a lot of detours." Yuan Ping said, because the trainer needs to constantly debug parameters during the growth of crystal growth to ensure that the crystals can "healthy growth healthy growth "However, there are very few talents with related technologies." There are only 20 universities in the country's CVD research. Each college may only cultivate 2 or 3 graduate students focusing on CVD technology in one year. "
Cultivate diamond VS natural diamonds
The price difference reaches three times the value preservation capacity
Although the situation of cultivating the diamond industry is great now, five years ago, the business of cultivating diamonds was not easy to do. "When we first started a business, we made some rough diamonds. Diamonds. "Yuan Ping recalled that at that time, because everyone knew little about cultivating diamonds, few people believed that diamonds could be synthesized manually. They wanted to raise funds to cultivate diamonds. They had to turn around for equipment.
So, what is the difference between cultivating diamonds and natural diamonds? Public information shows that the crystal structure and chemical composition of the cultivation of diamonds are exactly the same as the crystal structure and chemical composition of natural diamonds. In 2018, the Federal Trade Commission (FTC) deleted the term "natural" of natural diamonds and classified natural diamonds and cultivation diamonds into diamonds. In 2020, GIA, American Gem Institute, announced that it will issue a new version of the appraisal certificate to cultivate diamonds, and refer to the 4C method of natural diamonds to classify.
Cultivate the number on the diamond can be detected by instrument
The only difference between cultivating diamonds and natural diamonds is that businesses will be distinguished by the unique number of each cultivation diamond.
"What is the difference between the ice cubes of the Arctic and your refrigerator with pure water frozen ice cubes? No difference. Even your home's ice cubes are better quality and quality." Under the topic of the Internet about cultivating diamonds, one, one The most likes answers used ice cubes as metaphors, and the difference between cultivating diamonds and natural diamonds is straightforward. The approval of nearly 6,000 also indicates that consumers who pay attention to related topics are getting more and more understanding, accepting such artificial gemstones. Essence
During the shining visit to the counter, the reporters observed that there were many types of cultivation diamonds sold by DOFE Story's super diamonds, and there were white diamonds and color diamonds. Chen Zhenwei said that color diamonds are generally 20%to 30%more expensive than white diamonds, while most guests prefer white diamonds. Natural white diamonds in D -Class are rare and high in price, but artificial cultivation is relatively easy to get this color -grade diamond.
Chen Zhenwei believes that the price of cultivating diamonds has an advantage in the diamond market. "Our industry says that the price of cultivation of diamonds is 1/3 of natural diamonds." A ring with 18K gold as a precept and inlaid with 0.5 carat diamonds. The price of a brand wedding ring using natural diamonds is about 31,000 yuan, while the price of super diamonds is only 7,000 yuan.
However, the reporter learned that many traditional jewelry brands in my country have not entered the bureau to cultivate the diamond market. At the end of July, Zhou Dasheng, a listed Chinese jewelery brand, mentioned that investors asked questions on the interactive platform and mentioned that the company has not yet cultivated diamond -related businesses. The online stores of DR, I do, and Zhou Shengsheng have not been launched to cultivate diamond -related products.
At the same time, there is another concern from consumers -cultivation of diamonds will continue to reduce prices because of process progress. In this regard, Shen Jianmin, an expert in carbon nanomaterials, predicts that the cultivation of diamond price reduction is a major trend, but it will not decrease significantly, because the market demand is large and the production cost is high. The leading enterprises and industry associations in related industries to ensure the profit of merchants.
Yuan Ping also has a similar view. "From the perspective of the device, you invested 20 equipment, and the investment amount is about 20 million. The production cost is placed here. It is impossible for merchants to be much lower than its production cost. thing."
Cultivate diamond "heat" spread
Capital densely enrolled sword refers to the 100 billion diamond market
It is worth noting that the "heat" of the consumer market has spread not only to the capital market, but also higher than the popularity of the consumer market. From the end of April to the beginning of August this year, the cultivation of the concept of diamonds rose generally. Diamonds increased by more than 30%in July, and the Chinese soldiers rose by more than 10%.
In April of this year, the old -fashioned diamond corporate Yellow River whirlwind reported that the feasibility analysis report used by non -public offering of A -share shares raised in 2022 mentioned that 8 billion in the cultivation of diamond industrialization projects intended to be funded. In June of the same year, Power Diamond Released in 2022 issued A -share shares raising manuals to specific objects. It is planned to raise no more than 4 billion yuan, and most of them are used to invest in their cultivation of diamond -related projects.
According to the data of Tianyan, there are currently nearly 27,000 family -made diamond -related companies in China. According to industrial and commercial registration data, my country has added nearly 600 family -made diamond -related companies this year.
The "2021 China Jewelry Industry Development Report" issued by the China Jewelry Jewelry Industry Association mentioned that my country's diamond product market size is about 100 billion yuan. According to the statistics of the consulting company Bain, the market penetration rate of cultivating diamonds in recent years is rapidly increasing. China's cultivation diamond penetration rate increased from 4%to 6.7%from 2020 to 2021. It is estimated that in 2025, China's cultivation diamond penetration rate will reach 13.8%.
Shen Jianmin believes that in the future, the cultivation of diamonds will replace the market of small -sized natural diamonds and walk into more ordinary people's homes, but for large -sized natural diamonds with collective value, it will not be replaced. The price drops to the acceptable price that ordinary people can accept, and its appearance and essence and natural diamonds are the same. So why not choose it? "
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