You luxurious Yipai July Report: Industry transaction trends have recovered, and "identification" will eventually become standard in the industry

Recently, the representatives of the two luxury head e -commerce platforms such as You Luxu, Hongbulin, and Fat Tiger Technology attended the industry salon with the theme of "new vitality of the circular economy" to jointly explore the development of pain points in the development of the second -hand luxury trading market and the industry. Standards, as well as key issues such as market systems, promote new vitality of the circular economy.

"Through decentralized low -cost transaction model, more sellers settled in the platform. At the same time, based on the platform's intermediary and independent appraisal referee model, to ensure the user's after -sales rights, enhance the user experience, and bring more traffic, and the traffic of traffic The increase has attracted more merchants to settle in to form a positive cycle. "Wang Tianchi, the founder and CEO of Youh luxury, stated at the meeting that the platform size and word of mouth have begun to appear, and the cost of customer acquisition has also decreased.

Industry transaction trends have recovered, and growth expectations decrease

According to the latest data on the July July report, the transaction volume in the first month of the second half of the year rose 4.5%year -on -year, and the identification single volume rose 5.8%year -on -year, especially in the current second -hand luxury market "ice and fire two days". In terms of sex, the results of this performance indeed boost the industry's market confidence.

In fact, Prada, Chanel, LV, Dior, etc. have ushered in a round of price increase in the first half of this year. In the past month, in addition to the "hard luxury" price increases such as the above -mentioned Cartier and Tiffany, even light luxury brands such as Coach have also added a tide of price increase, with an average increase of 7%to 8%, and some ladies' handbags are promoted by 10%. It can be said that the price increase in the first -hand market has also driven the popularity of the second -hand luxury market, and some category brands can further increase the price when they have the value preservation rate.

Among them, Hermès undoubtedly re -reached the top of the sales price of single product brands again. The sales price of its single product rose by more than 37%in July. Birkin30, the analysis of the specific market trend is as follows:

However, different from the frequent trend of luxury goods in the luggage, the popular styles such as Rolex, Audemars Piguet, and Jiang Shiconton have suddenly fallen in July. In private transactions, Rolex Di Tong has taken the price decline in the second -hand market in the past two months or about 25%.

Among them, the Rolex brand has two single -products transaction prices of more than 10%, becoming the largest decline in July, namely Rolex Greenwood and Rolex explorers. The specific market trends are analyzed as follows:

At present, domestic consumers are gradually turning from excessive impulse consumption to second -hand luxury goods consumption to consumption of cost -effective consumption. Unlike foreign commissions and service fees, domestic consumers are more likely to accept the non -price consumption model that breaks the middle layer. Therefore, consumers' choice of second -hand luxury goods will pay more and more attention to transaction transparency and low cost.

"Although the industry trend is recovering, it is not expected from data analysis, and the industry capacity has increased significantly." Wang Tianchi, the founder and CEO of Youhuria, said that You luxury can be fixed as early as three years ago. The company's strategy, that is, the digital light asset operation model, does not sell the goods directly, but attracts more sellers to settle in through a low -cost transaction model, so the cost of acquisition is relatively controllable.

Baozhen is still the "pain point" of consumers, and the identification will become standard in the industry

Especially the issue of goods preservation is the core factor that directly determines whether users choose the final transaction. Since July, the total number of platform appraisals has increased by 5.8%year -on -year, of which more than 89%of the appraisal users are individual needs users.

According to the data of the extravagant background identification, the single volume of Louis Vuitton, Gucci, and Chanel identified TOP3 in July. Among them, Ludi Vuitton has won the top spot in the list of appraisal rankings twice. Among them, the proportion of the volume of the luggage identification is particularly considerable, accounting for more than 50%. In fact, in the luxury second -hand trading market, the value scale of different brands has been formed, such as Louis Vuitton, Gucci, Chanel and other brands. The demand for appraisal has also risen.

In July, the comprehensive genuine genuine rate of product appraisal of the luxury and easy -to -shoot platform was 42.4%, a year -on -year decrease of 6.2%. Among them, the Tissot watch is minimum of about 43%of the minimum rate. They are all around 45%, ranking the lowest last three in July in July.

With the continuous improvement of domestic identification databases and the accuracy and time efficiency of artificial intelligence technology in identification. "The appraisal will eventually become the standard of various platforms, institutions, and physical second -hand stores, and gradually evolved the transaction to the previous technical link, making it more and more transparent and more convenient for idle luxury transactions and appraisal." CEO Wang Tianchi said.

- END -