This Qixi Festival is really fragrant!Where does the aroma of each mall come from?

The Yangtze River Daily Da Wuhan Client August 4th (Reporter Zhao Yan) The Qixi Festival is so fragrant! In this festival, the "romantic sense of smell" heating up, not only the couple loves mutual gifts, but even shopping malls and shopping malls are becoming more and more fragrant.

On Qixi Festival, citizens purchased beauty and fragrance in the mall. Reporter Zhao Yan Photo

In the martial arts Mall's beauty area, a purchasing citizen said that Qixi wanted to choose some bath balls and body fragrance wax. The personality point and good smell were the first choice. At another perfume brand counter, the staff introduced "limited" or "unique" taste.

Subsequently, the reporter came to Wuhan Qunuang Plaza, the first floor beauty area, and many consumers were buying fragrance. "I saw a live broadcast of the mall before, and I recommend a lot of limited and niche perfumes. Come and see today." A consumer said that I heard that there are perfumes such as national wind sandalwood, bamboo, Pu'er, whiskey and other elements. Try a unique style. A beauty counter staff introduced that compared with the Tanabata skin care set in previous years, the newly launched 8 salons collected incense, and there were many citizens purchased. "Capts the needs of people's soothing, decompression, and regulating life."

Perfume products on the beauty counter in the mall are placed in the C position. Reporter Zhao Yan Photo

Tanabata, citizens experience fragrance and essential oils offline. Reporter Zhao Yan Photo

According to the analysis of the personnel of the beauty sector of the shopping mall, in recent recently, the Wuhan offline market, Zuma Long, Ouquan, Beast Pie and other brands have landed, and national tide brands such as Reflavor Room, Smell Library, Guanxia have entered the fragrance market. In addition, personality, personality The addition of the fragrance experience hall has joined, and each market segment has different consumers to "pay". The fragrance market is no longer monopolized by a single big brand, and the citizens have richer.

Funny, citizens who visit the mall will also find that shopping malls and shopping malls are getting more and more fragrant. It turns out that the perfume sprayed by each mall is also particular, which is closely related to their own positioning and tone. Qunuang Plaza revealed that the unique fragrance in the mall comes from the plant atmosphere in the museum; Wuhan K11 is the unique cream vanilla flavor used. Before the makeup area starts to open every day, various brands also use their own fragrance products.

The extension of the fragrance products as a home scenario, under the drive of the concept of "pleasing self -interest" and "healing", has grown rapidly. The Chinese fragrance industry starts late, and China accounts for only 2.5%of the global perfume market in nearly 400 billion yuan. This unopened blue ocean has attracted countless entrants. Since 2017, new domestic fragrance brands have sprung up. "2021 Chinese Perfume Industry Research White Paper" data shows that the compound growth rate of China's perfume market will reach 14.9%between 2015 and 2020. It is expected to reach 22.5%in the next 5 years. By 2025 It is expected to become one of the most important incremental markets in the global perfume market.

【Edit: Yao Hao】

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