Why does Luo Zhenyu "get"?

[Dahe Daily · Dahecai Cube] (Reporter Jia Yongbiao) There is a wave of twists and turns. I wonder if Luo Zhenyu will feel anxious at this moment.

On August 2nd, the reporter from the Dahe Daily · Dahecai found that it was learned from the official website of the Shenzhen Stock Exchange that Beijing Mind Creation Information Technology Co., Ltd. (hereinafter referred to as thinking creation) withdrew the application for listing of GEM.

Since submitting the prospectus for the first time in September 2020, he has updated the prospectus seven times and was asked by the Shenzhen Stock Exchange three times. He was under the aura of "Knowledge Payment Leader" and eventually failed to log in to the capital market as expected.

After the news was disclosed, Luo Zhenyu said in the internal letter: "Thanks to this experience for preparing for listing, everything is the best arrangement."

Last year's revenue has exceeded 800 million yuan

"From the moment of making this decision, the colleagues around me asked me, do you feel uncomfortable? What do you feel? By this opportunity, I admit that everything is the best arrangement." This is the best arrangement. "This is the best arrangement." This is the best arrangement. " It was a statement of Luo Zhenyu in the internal letter. Its background was that after nearly three years of repeated pulling, the thinking creation finally chose to withdraw from the GEM listing.

Data show that thinking creation is an enterprise engaged in "lifelong education" services. The company is online, through the "get" APP, "Luo Ji Thinking" WeChat public account and other platforms, offline, through the form of "friends who get the high research institute" and "time of time", to provide a general education of life learners And skill training service. The company's main product forms include: online sound and video courses, listening books, e -books, physical books, offline courses and other peripheral products.

The prospectus shows that since its establishment, the controlling shareholder and actual controller of the thinking maker have Luo Zhenyu. As of the signing of the prospectus, Luo Zhenyu held a total of 46.6144%of the voting rights through direct and indirect ways. Among them, Luo Zhenyu directly held the company's 9106,112 shares, accounting for 30.3537%of the total share capital, and at the same time control 16.2607%of the company's shares through Jie Huangyu.

Financial data shows that from 2019 to 2021, the realization of business income of thinking was approximately 628 million yuan, 675 million yuan, and 843 million yuan, respectively; the corresponding net profit returned to the mother was about 115 million yuan, 40.635 million yuan, and 125 million yuan; Correspondingly, the net profit attributable after deduction was about 30.675 million yuan, 28.222 million yuan, and 48.473 million yuan, respectively.

Earlier, the Mind Creation Program raised 1.037 billion yuan. After deducting the issuance costs, it will be used for the construction of projects related to the company's main business.

Luo Zhenyu also said that with the efforts of everyone, the company's net profit in 2021 reached a record high of 125 million yuan. At present, the company's accounts have abundant cash, stable cash flow, and sufficient ammunition to welcome future challenges.

7 Change 3 Ask, the IPO is still the other side of the side flower

The reporter from the Dahe News Daily Dahecai found that in 2019, the thinking creation planned to impact the science and technology board, but in 2020, he chose to database the GEM. The last update of the application materials was June 29, 2022.

During this period, the Shenzhen Stock Exchange requested that the thinking creation further explained the specific manifestations of the issuer's performance growth, the growth space of the main business, and the changes in the market space and competitive pattern of the overall industry, and revealed full risks.

In the comparison with Fan Deng in the same company, thinking made Fan Deng Relying on Fan Deng's personal IP; thinking creation rely on the overall product matrix and high -quality teacher resources to provide users with services. In addition to books and derivative products, thinking creations have built online knowledge service business and offline knowledge service business systems, including courses, listening books, e -books, high research institutes, and New Year's lectures.

Previously, on July 29, 47 A -share IPOs were changed to suspended censorship within one day, accounting for more than 90 % of the projects since July. Among them, the audit institutions of 28 projects were Rongcheng Accounting Firm. The IPO thinking cension is also Rongcheng Accounting Firm.

Regarding why the IPO material is chosen directly and whether the withdrawal materials are related to the accounting firms, the reporter of the Dahe Daily · Dahecai Cube has contacted the thinking creation by phone, mail and other methods.

It is worth noting that in many inquiries, whether the core technology of the company has innovation, product form compared with the industry's innovation and advantages, and main business growth space, it has always been the focus of the Shenzhen Stock Exchange.

"The competition threshold for knowledge payment is too low, and the profit expectations are not strong, so it is not enough to serve as the core main business of listed companies." Said Shen Meng said in an interview with reporters.

The 100 billion knowledge paid track is still hot

Although it is difficult for knowledge to pay an IPO, it is undeniable that the track is still hot.

According to iResearch data, the size of China's lifelong education industry in 2019 reached 82.45 billion yuan, a year -on -year growth rate of 18.3%. It is expected that in 2023, the market size can reach 14.888 billion yuan, and the annual compound growth rate is 15.13%.

At the level of being familiar with the public, the logical thinking founded by Luo Zhenyu, which is currently famous for the C -end knowledge payment IP, was established in 2012. Fan Deng was founded in 2013 by Fan Deng. Established in 2014, the Chaos Academy founded by Li Shanyou was established in 2014.

As far as the progress of the capital market is concerned, Luo Zhenyu once became the fastest player. In comparison, Wu Xiaobo chose another way to realize -on March 17, 2019, Quanye Education announced the acquisition of 96%of the equity of Ba Jiuling; then, Quantong Education determined that the acquisition price of Ba Jiuling was 1.5 billion yuan was 1.5 billion. Yuan. This incident caused greater attention, and the final acquisition failed. IIMEDIA Research data shows that since 2017, the market size of China's knowledge paid industry has expanded rapidly, reaching 39.2 billion yuan in 2020. At the same time, the scale of Chinese knowledge payment users has maintained a steady growth trend, increasing to 418 million people in 2020.

In this way, it is understood that although the listing was pressed, Luo Zhenyu still maintained a relatively optimistic attitude, as he said in the internal letter: in the past, the thinking creation did not slack slackness because of the preparation of the listing of the market. Business exploration. On the one hand, the company is advancing a in -depth organizational change; on the other hand, the company is also conducting difficult business iterations.

In the letter to get a classmate, "also mentioned:" Our responsibility is to be flat land, not anxiety time. You do what you do in March and April, and you have your own answer in August and September. "

I don't know when the IPO answer will surface.

Responsible editor: Shi Jian | Audit: Li Zhen | Director: Wan Junwei

- END -