"Gathering Reform Tack to Create an Important Node" series of reports ⑤ ｜ The reform has stepped up, and the 100 billion industrial cluster of Hanchuan "runs up"

300 million fashion, 280,000 fur, 71.3 billion yuan output value ...

Over the past year

More than 3,000 textile and apparel companies in Hanchuan

Together with the dazzling "transcript"

The name of "China Clothing Manufacturing City"

The more louder the singing, the more loud

The Hanchuan Beihe Industrial Park undertake a new city of industrial cities where Wuhan's clothing industry is transferred. Photo by reporter Kuang Wenjie

The industrial economy is the outstanding advantage of Hanchuan. Textiles and clothing are the largest industries in Hanchuan and the key growth industrial cluster in Hubei Province. However, for a long time, the textile and apparel industry of Hanchuan has faced the dilemma of "there is industrial agglomeration, unparalleled effects; large -scale foundation, no competitive advantage; product output, unknown brand name".

In recent years

Hanchuan City has continuously strengthened "chain thinking"

Grasping investment, strong technology, promotion of opening up, etc.

Active changes have shown in many aspects

The government conceptual transformation has changed from promoting market functions to making up for market deficiencies

In 2005, a large number of small clothing workshops in Hanzheng Street in Wuhan moved outward, and Hanchuan seized the opportunity to build Hanzheng Clothing Industrial City. A brand new industry has sailed from here.

In the past few years, more and more clothing processing workshops have been transferred. Hanchuan established the Texas Science and Technology Park, Yuhua Industrial Park, Beihe Industrial Park, Huazhong Fur City, Zhejiang Industrial Park and other clothing industrial parks to build nests to attract phoenix.

In the production workshop of Hubei Mingren Textile Technology Co., Ltd., Hubei Industrial Park, Hanyukou Industrial Park, workers are stepping up the production and export orders. (Data Map) Reporter Li Wenyong was taken by Li Wenyong

Enterprises have formed a scale effect, but it has always been difficult to break through "receiving orders, production, and processing for second- and third -tier clothing brands." With the overcapacity of the domestic clothing industry and the low -end clothing processing plants in the industry chain, the Hanchuan textile clothing industry urgently needs to use reform and innovation to break a new way.

At the moment of the interconnection of all things, the need for enterprises to operate, whether it is raw materials, products, information, technology, etc., it needs to be associated with upstream and downstream. A complete industrial chain can promote the implementation of symbiosis, mutual life, and regeneration of related companies.

How to increase the added value of the industry

Enhance corporate synergy and cohesion?

The "promoting market function play" to "make up for the shortcomings of the market", Hanchuan introduced the "Fourteenth Five -Year Plan" textile and apparel industry development plan, textile and apparel industry multiplication action plan and other series of industrial chain policies to set the direction of industrial development, a clear road, and a clear road, and Finding methods and strong guarantees.

In the production workshop of Hanchuan Yalida Make Co., Ltd., workers are rushing to make export orders. (Data Map) Reporter Li Wenyong was taken by Li Wenyong

The chain leader "goes to the horse" and serves "overweight". Hanchuan takes the "chain length system" as the starting point, from finding out the status of the industrial chain to the formulation of development plans, from the service chain to the company to carry out precise selection vendors, from promoting policies to the construction of the platform, and promoting the "chain development of the chain development "".

The investment promotion "replenish the chain", no longer "picking all the dishes in the bowl" -focusing on the "short board" links on the chain of accessories, fabrics, relying on Zhejiang Commercial Industrial Park, and the country's largest fabric market in Zhejiang Keqiao and China Light. The spinning city of Shaoxing, Zhejiang, conducts industrial linkage; introduced the weave -people, Venus, Tianma, Jiahua and other weaving companies, as well as clothing equipment manufacturers such as violin spinning machines to fill the blankness of production links ... In just a few years, the textile and apparel industry chain , It is no longer a "making line" in the first part, and the weaving, printing and dyeing, design, research and development, warehousing and logistics and other links have gradually been strengthened. The "strong chain" of technical reforms, promoting the "old trees and new buds" -Thising the implementation of the "100 billion yuan" technical reform project, more than 80 % of textile companies in three years have implemented technical reform capacity expansion, Mingren Textile and Shufeng Line Intelligent transformation and upgrading of enterprises such as industries have reached the leading level of domestic or even the world's industry. Collaborate "Yanchain", brighten the "Chinese clothing manufacturing city" business card -fully promotes the construction of the Chinese Hanpai clothing network red live broadcast base and the construction of the convention and exhibition trading centers of the Central China Fur Clothing Production Base. Exhibition and sales "integration.

Enterprise development shifts from "single fight" to "group holding group"

In 2013, 12 textile companies in Makou Town jointly established Hubei Magou Huili Poly Poly Poly Poly Poems to form a group development model of "unified procurement, unified marketing, unified quality inspection, and unified price standards".

This is the first exploration of Hanchuan textile and apparel companies from "single fighting" to "group holding groups".

Employees in the production workshop of Mingren Textile Technology Co., Ltd. in Hanchuan City are working on the production line. (Data Map) All media reporter Li Wenyong special reporter Yin Qing by Yin Qing

The decentralized operation of a family can only make the "big fish eat small fish". In the market environment of Dalang Sand, in addition to improving the company's own market competitiveness, it also needs to hold a group to resist the wind and waves.

Hanchuan textile and apparel companies make useful explorations. In recent years, with the strong support of the Hanchuan Municipal Party Committee and Municipal Government, platforms such as the Textile Industry Association, the Clothing Industry Association, the Live E -commerce Digital Intelligent Industry Federation, and the Hanzheng Clothing Industry City Chamber of Commerce have been formed. Cover the entire industry chain.

Relying on these platforms, Hanchuan City has established an industrial chain supply chain information sharing mechanism. A live broadcast training, industry exchange salon, and industrial supply and demand docking activities were held one after another.

At the Chinese Hanpai clothing network red live broadcast base located in Zhejiang Business Park, 1,000 anchors can be trained each year to bring goods to Hanchuan's clothing production enterprises. At present, the base has settled in 6 live broadcast and entrepreneurial teams. The reporter noticed that the clothing brand with goods has a common name: Han Paihui. Hanchuan's clothing industry is working together to build a public service brand "Hanpaihui", in order to achieve a group breakout in the market. Chinese Hanpai Clothing Net Red Live Base. (Data map)

In 2021, the Seventh Party Congress of Hanchuan City clearly stated that it will make every effort to build a 100 billion -level industrial cluster. At present, Hanchuan Zheng is actively preparing for the first clothing festival of Chinese clothing manufacturing · Hanchuan's first clothing festival, anchoring the target and stepping on.

Diverse flowering, 100 billion jumping, gradually getting better. The Hanchuan textile and apparel industry cluster, which has a plenty of industrial spine, chain -module industry ecology, and aggregate industrial kinetic energy, is evolving towards a higher level with a positive attitude ...

Xiaogan Daily's local news, information release authoritative platform. 561 original content public account

Source: Xiaogan Daily All Media Reporter Li Qi Correspondent justified Huang Zhong

Production: Zhan Kai Cong Product: Xiaogan Daily

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