Gold+National Treasure = Heachi Treasure!"National Treasure Gold" series newly launched

The national treasure cultural relics cross the long river of time and space, carry civilizations of various times, and talk about the past. The "National Treasure Gold" series of "National Treasure Gold" series jointly launched by China Gold and China Cultural Relics Exchange Center has been blessed, inheriting civilization and nourishing the soul.

Recently, the new products of China Gold's "National Treasure Gold" series held a large -scale release ceremony on the e -commerce platform. Chen Lihua, former deputy dean of the Palace Museum, Guo Ying, dean of the Jewelry College of China University of Geosciences, and Li Xuying, the design director of the "National Treasure Gold" product design, walked into the live broadcast room of the Golden Tmall in China, introducing the product craftsmanship and cultural implications for the majority of consumers. At the same time, mainstream platforms such as JD, Tmall, Taobao, Netease, Douyin, Kuaishou, Pinduoduo and other mainstream platforms have been released simultaneously.

Chen Lihua said that the museum is an important carrier of traditional culture, condensing the wisdom and creativity of the Chinese. History and innovation have never been a conflict, and paying tribute to history is not simulated, but the interpretation of the spirit represented by the cultural relics. It tells the story of the Chinese's own. It tells us that gold is not only a jewelry used for wearing, but also an utensil that can be described. It is the carrier of inheriting Chinese culture.

Guo Ying introduced the advantages of the ancient legal funds in detail in the live broadcast room, and further explained the eight gold processing technology of ancient China and the combination of modern craftsmanship, sandblasting process, hollowed out process, and 3D hard gold technology. He said that China's "craftsmanship spirit" has been in ancient times. This spirit requires us to pass on. Today, in the "National Treasure Gold" series, I have seen the continuation of the craftsmanship spirit. I hope that Chinese gold can inherit the "national treasure gold" series. Go down and let more people understand and love the rich cultural heritage and brilliant civilization left by our ancestors.

Li Xuying introduced the "National Treasure Gold" product in detail. She pointed out that each kind of civilization continues the spiritual blood of a country and nation. It needs to be passed down and guarded from generation to generation. The Chinese Gold · National Treasure Gold project leads customers to approach the national treasure by wearing "national treasures". Through literary and artistic creation, let the jewelry tell the story behind the cultural relics, and let it "live" by wearing and national treasure cultural relics. Making cultural relics is not only a display in a museum, but can make people feel the cultural legend of "life".

On the same day, Douyin, the official flagship store of Kuaishou, the flagship store of Jingdong China Golden Jewelry Jewelry and various live broadcast stores made simultaneous promotion and broadcast on the "National Treasure Gold" conference, arranged in the step relay camp, attracting a large number of consumers. Among them, Jingdong China Gold Jewelry Jewelry flagship store introduced 210,000 users to watch in just 40 minutes, and interactive like more than 1.11 million. Users have made a high degree of attention to "National Treasure Gold". The two -hour live broadcast finally achieved the impressive results of 550,000 users. At the same time, the official flagship stores and specialty stores of JD.com, Tmall, Taobao, and Youzan have launched the "National Treasure Gold" series of products in advance.

In order to better promote the "National Treasure Gold" series of products, the Chinese gold e -commerce team uniformly controlled the live operation of the "National Treasure Gold" products, and each live broadcast store was promoted together. The online stores of major platforms have been prepared several months in advance. From the selection, design, launch, and delivery of various links to the launch of the "National Treasure Gold" series of products, they are released to escort.

The flagship stores and stores of each platform have set up the "National Treasure Gold" product area and conduct key publicity on the homepage. In the event resource level, Tmall hand Amoy APP booth, product sales advertising position, direct car list recommendation position, shop product classification search, shop jewelry Banner map, etc., all have been revealed. The design of the special design of the national style theme details echoing the product has played a good promotion and drainage effect. The combination of national treasure elements and traditional gold craftsmanship has attracted the attention and love of consumers.

In recent years, the concept of cultural consciousness and cultural self -confidence has gradually become popular, and subtly affects the preferences of a generation of consumer groups. Integrating the ancient law of the wisdom of thousands of years of craftsmanship has become a carrier of people's touching historical traditions and feeling the beauty of culture. China's gold e -commerce platform "National Treasure Gold" products are online, which is the inheritance of millennium culture, and it is also the practice of central enterprises. As an important display window for China's golden online channels, the e -commerce platform will always adhere to the service concept of "gold for the people and send a blessing family", launch more cultural and creative products loved by the people, and tell the story of Chinese stories with gold products.

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