The 2nd Haihe International Consumer Season "Quality Consumption Rural Tour" series of activities launched

China Food Safety Network (Tao Ning reporter Li Tian) According to the overall deployment of the second Haihe International Consumption Season, in order to prosper the rural consumer market, promote green consumption, and help the construction of beautiful rural areas, the Tianjin Commercial Bureau is together with the Municipal Agricultural Rural Commission and Municipal Industrial Credit. The bureau and the relevant district governments will accelerate the launch of the "Quality Consumption Rural Trip" series of activities, guide business -trade circulation enterprises, e -commerce platforms, etc. to extend towards rural areas, and promote brand quality consumption into the countryside. At the same time, focus on the advantages of rural specialty products and non -heritage products, carry out activities such as "Jinnong Boutique" into business districts, community exhibitions and other activities to enrich the content of urban consumption.

As an important part of the "Quality Consumption Rural Walk", the home appliances go to the countryside, and recently launched in major home appliance stores in Tianjin. On June 14th, Suning Tesco held the launching ceremony of Huijin City, the home appliances, and invested a total of 80 million yuan to link hundreds of stores in the city to launch a group of promotional combinations with the theme of "Urban and Rural Pratt & Whitney · Huijinmen" to launch " 616 Tens of millions of subsidies for home appliances ", citizens can log in to the" Gotanjin Buy Tianjin "WeChat public account platform to receive the corresponding coupons. Among them, you can buy designated products with old new users. On the basis of conventional discounts, you can also enjoy the subsidies of up to 800 yuan to the countryside, comprehensively allowing consumers. On June 15th, Haier Zhi's family held the launching ceremony of the "Haier Health renovation festival", invested 30 million yuan subsidy funds, and launched the "new product listing gift", "air -conditioning buying cabinet to send a ceremony", "dismantling new gift", "set purchase plus plus addition, plus purchase plus Gifts "and" home improvement design gifts "and other multiple benefit people activities, enter the community and rural areas to provide consumers with free home appliances and maintenance, free air -conditioning cleaning and other benefits, convenience, and benefit people services.

In the next step, the Tianjin Commerce Bureau will continue to carry out a series of "quality consumer rural banks" activities, promote good products, good services, and good prices to go to the countryside, and further promote rural consumption upgrade. Organize Suning Tesco, Gome, Jiale, Persuasion and other powerful and reputable business circulation enterprises to conduct consumer goods to the countryside in Wuqing, Baodi, Jinghai, Jizhou, Ninghe and other regions, and hold "new energy vehicles Going to the countryside, "home appliances with old replacement" and "green building materials go to the countryside" and other promotional activities, providing rural residents with various high -quality goods such as food, daily necessities, small appliances, and agricultural resources. At the same time, combined with farmers' harvest festivals, rural characteristics such as folk customs, picking festivals, flower viewing festivals and food festivals were organized to promote consumer activities, strengthen urban and rural linkages, and attract urban residents to consume the countryside.

China Food Safety News Agency Tianjin Journalist Station

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