Tanabata Intime Department Store Beauty Box Sales Sales Hot Orders Ten times increased by ten times

The Qixi Festival is a romantic festival for couples to give gifts to each other, but for some male consumers, there is a headache: how to choose a gift correctly?

The reporter learned from Yintai Department Store that this year's Qixi Festival, men have learned "smart", and the beauty gift box that is not easy to make wrong. In the past week, they bought nearly half of the beauty gift box in the mall. They specially created the "List of Buddha's Foot" for them.

"I have seen it on the Internet for a long time before, some of which have been seeing the goods slowly, and some specifications do not understand at all. In the end, I still consider picking up offline." Mr. Yang, who was shopping, told reporters that he bought it. He bought it. He bought it. TF's Tanabata gift box contains a lipstick and a bottle of perfume with a value of more than 2,000 yuan. Whether it is packaging or from the grade, it is quite satisfied. You can give your wife after get off work at night.

(Tom Ford Qixi Limited Gift Box purchased by Mr. Yang, Ningbo)

The person in charge of the beauty of Yintai Department Store Ningbo Tianyi Store said: "From our observations, the gift box consumption of the Tanabata Festival shows more obvious differences from other festival consumption trends. Basically half a month in advance began to increase sales, but the outbreak time of Qixi Festival has become more concentrated, and it will not respond until a week ago. "

It was not until July 28 that the daily order volume of the beauty gift box on the online and offline online and offline of Intime has begun to rise significantly. The 28th increased by ten times from the previous day. Essence

(Wulin Yintai Amani counter Tanabata furnishings)

Interestingly, since July 28th, a significant trend change has also occurred in terms of the gender ratio of consumers. More and more male users buy beauty gift boxes online and offline in Intime. Male users have risen from less than 10%of their daily life to a maximum of nearly 45%. This data is obvious offline, including beauty -oriented Hangzhou Wulin Intime, Ningbo Tianyi Yintai, Wenzhou World Trade Intime, Xi'an Yintai Kaiyuan Mall and many other Intime Department Stores. The boys shopping in the mall suddenly became more, and maybe he had not yet expressed him, and he was picking the Tanabata gift.

It is worth mentioning that Qixi Yintai Department Store this year also launched online interactive gameplay for men's assistance, open the Meow Street APP, and enter "Holding the Buddha's Foot" on the homepage search box, you can get a men's exclusive Qixi limited "holding the Buddha's feet. The gift list ", this gift list is not only limited to beauty products, but also includes gold jewelry, clothing bags, watches and jewelry, etc., and provides more options for men's selection for men's selection.

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