Summer rural tourism popularity catching temperature

In the summer of this year, rural tourism is still hot. The reporter observed that rich vacation experience projects have become the key to attracting tourists. Some operators said that under the enthusiasm of the rising consumption, the rural tourism market is constantly being upgraded. So, can the travel companies that have already been involved in it have a cup?

Tourists experience rural tourism in Zhongcha Village, Jiuzhaigou County, Sichuan. China Tourism News reporter Chen Chen

Rural tourism is increasingly increasing

Data from Ctrip Travel show that in the past two weeks, the number of rural tourism products has increased by 102%month -on -month. The post -80s tourists are the main group of summer rural tourism, accounting for 31%of the total number of tourists, and the post -90s account for about 25%. From the perspective of tourists, the top ten source of rural tourists are: Zhejiang, Guangdong, Beijing, Jiangsu, Shanghai, Sichuan, Shandong, Fujian, Guangxi, and Yunnan. In addition, parent -child tourism accounts for nearly 30 % in the summer rural tourism consumer market.

According to data from Tuniu Tourism Network, orders traveling with the elderly and children account for about half of the total number of rural tourism orders, and corporate group building accounts for about 30 %. In terms of travel methods, self -driving tour is the first choice.

"Summer is the peak season for rural tourism, and the proportion of parent -child tourists is higher. Rural tourism and surrounding rural tourists in the province have grown rapidly. The reservation time is mainly for 2 days and 1 night, 3 days, 2 nights, 3 nights, 3 nights Compared with the past, "said the relevant person in charge of the Donkey Mom Travel Network.

According to the analysis of the person in charge of Feizhu, from the perspective of the booking situation, the hot rural tourism products in the summer are "micro vacation" around camping, homestays, idyllic housing and other products. "In view of the rapid growth of tourists' diversified and immersive experience in rural tourism, more and more new experiences are incorporated into rural tourism products, such as picking honey, shepherds, open -air movies, bonfire evenings, etc.".

Cha Tingting, the person in charge of the rural tourism product of Tuniu Tourism Network, said: "Visitors also hope to harvest a special life experience in rural destinations, with special products with food punch cards, ecological tourism, cultural research, and recreational vacation. welcome."

"In recent years, while rural tourism needs have been refined, resources such as rural potential supply such as rural homestays, rural camps, and rural complexes have also been continuously developed. With the dual stimulation of supply and demand relationships, coupled with rural revitalization and other policy dividends Continuous release, the rural tourism market has entered a new growth cycle, "said the person in charge of Feizhu.

Travel companies participate in in -depth development

During the interview, the industry said that the development of rural tourism products should not only float on the surface and flow on the form. Only by closely combining the needs of rural tourism resources with consumer groups can we bring new vitality to the development of rural tourism.

"Flying pig joint merchants develop new rural tourism products that are more distinctive and experienced together, such as integrating the special experiences such as hiking, honey picking, and building a Mongolian bag into the line, which is favored by consumers. Rural homestays with a secondary card to provide consumers with richer rural tourism products. Flying pigs and partners jointly created in Luohe Town Village, Hongshuihe Town, Luodian County, Guizhou, combined with homestays, camping and other diversified diversification Experience, often full rooms during holidays. "The person in charge of Feizhu introduced.

"We cooperated in depth with the popular rural tourism destinations, and launched the rural" wine+scene "package and group tour products." Cha Tingting said: "Taking Anhui Hongcun as an example, in order to make tourists immersed in the painting 'paintings' paintings Village ', Tu Niu Niu Ren Line' Hongcun 2nd Tour ', Private Group' Huangshan -Hongcun 3 Tour "and other products selected the characteristic inn in Hongcun Scenic Area. Visitors can arrange their schedules to enjoy the dawn, twilight and twilight and twilight of the countryside. Star night, roaming in the historical mark of ancient Huizhou. "

When choosing rural tourism products, the quality of rural accommodation is more concerned about tourists. In recent years, with the continuous expansion of the rural homestay market, tourism companies have also intervened, bringing new ideas to the development of the homestay. At the same time, tourism companies have also gained a new market.

In Xijingyu Village, Yuyang Town, Jizhou District, Tianjin, Tuniu is based on Tong painting boutique homestays to fully tap local specialties, and cultivates the "homestay+" with a point, and continuously enriches the rural tourism format.

"For example, in the design of the homestay, we combined the" stone "characteristics of the local house and improved, adding insulation materials to the wall, and a glass depropio window outside the wall, which has both practicality and ornamental." Cha Tingting introduced: "In terms of product design, it has also expanded from the previously monotonous farmhouse to 'homestay+x' deep rural tour to meet the leisure and vacation needs of tourists."

At present, Ctrip is already in Jinzhai, Anhui, Jiyuan, Henan, Changsha, Hunan, Kanas, Hemu, Xinjiang, Nanchang in Nanchang, Jiangxi, Jiangxi Yashan, and Yangshuo, Guangxi. The relevant person in charge of Ctrip said: "Entering the summer, the order volume of the fake farm has ushered in a new high. For the characteristics of multiple parent -child travel in the summer, some of the fake farmers have launched research products and parent -child travel products. The joint venture has launched 4 days, 3 nights, 3 nights, Wangwu Mountain · Cultural and Creative Design and Research Project. In the form of independent camps, children can participate in social survey courses, write field survey reports to help children understand local culture. The store launched the Taihang Grand Canyon Scenic Area for 3 days and 2 nights for private group products. Among them, the hotel package includes parent -child activities experience, afternoon tea, barbecue dinner, etc. In the same degree of fake farm, Nanchang Meijiazhu Yinglian Camp for 3 days and 2 nights In the product, tourists can feel the fun of playing mountains, experience handmade plant extension and other projects. "Looking at the future diversified participation

In rural tourism development, more tourism companies need to join in order to make rural tourism products more diverse.

In Cha Tingting's view, the development of rural tourism is not to simply integrate rural tourism resources, but to combine tourism scenarios to build ecological environmental protection, livable, and green rural industries. To this end, Tuniu continues to innovate rural tourism products, and continues to optimize and continuously enrich product connotation. At the same time, actively explore the new format of agricultural tourism integration to develop more space for the sustainable development of rural tourism.

"Taking Nanjing Gaochun Gaogang Village as an example, on the basis of continuous excavation of local tourism resources, Tu Niu and Gaogang Village have created Gaogang market, gathered in Gaogang rice, rapeseed oil, dried beans, shrimp sauce and other soil and other soils such as soil and other soil Specialty products, while allowing tourists to feel the local style, bring the original "Gao Chun taste 'home." Cha Tingting introduced that in the future, Tuniu will continue to expand the depth and breadth of cooperation with the destination city enterprises, which closely surrounds the local area. Brand IP, build a diversified industrial system for consumer integration to better meet the needs of rural tourism.

From the perspective of the person in charge of Flying Pig's related business, only paying attention to tourism, not paying attention to the upstream and downstream industrial chains related to tourism, such as developing accommodation, catering, tourism products, etc., only copying experience, without combining the actual situation of the local area, losing the local actual situation, losing the loss of the local situation, you lose your loss of the local situation. The unique "farm flavor" and "native taste" of the destination; only pay attention to the construction and development of the destination terrain, only the short -term benefits, and the long -term benefits of the natural environment and the protection of the ecosystem , Are all problems facing rural tourism development. "In the future, on the one hand, Flying Pig will joint merchants to innovate on the supply side. For example, through the development of RV tourism, customized travel products, and creating rural boutique homestays and staying villages to provide consumers with a better service experience; another In terms of, Feizhu will also integrate the one -stop agricultural tourism integration plan in the county tourism destination to cultivate more operating talents and tourist anchors for local agricultural and sideline products. "

"Travel agencies cannot only sell products and routes, but also participate in the supply side of rural tourism destinations." The relevant person in charge of the Donkey Mom Travel Network said that the donkey mothers travel network and the brother company Qichuang Tourism Group will cooperate in rural tourism planning and planning In the process of construction and operation, through resources integration, capital introduction, platform docking, etc., to help rural related industries improve quality and efficiency. (Author: China Tourism News reporter Zhang Yu; Editor: Yang Shuo)

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