White roses are expensive than red roses ... Ningbo, the "love economy" of Tanabata, is coming

Video production Li Li

In recent years, the stable "love economy" has made Qixi a full -time consumer node. So what are the new highlights of the Tanabata economy this year?

There are limited gift boxes with coloring, which is the first choice for "straight men"

In the Tanabata economy of "pay for love", a gift is definitely the protagonist. Judging from the data of major online shopping and search platforms in recent years, beauty products have always occupied absolute advantages in Tanabata consumption. On August 3, the reporter saw at Yintai Department Store Tianyi Store that all kinds of Qixi Mai Chen had set off a strong romantic atmosphere.

At the Lancome counter, the reporter saw a man who was buying a Tanabata lipstick. "There are so many lipsticks that make me completely distinguish by myself. This kind of gift box is not easy to make mistakes." The man said with a smile. This was a gift for his wife. Choosing the trouble of products is very convenient.

The counter staff told reporters that this lipstick gift box is paired with three classic lipsticks. Because the packaging is a limited festival, the pricing is slightly more expensive than the single buy, but even so, it is still grabbed on the first day of the shelves. The two days rely on the transfer of goods from other places to meet consumer needs.

In fact, not only Lancome, this year's comprehensive gift boxes are very popular with consumers. The reporter learned from a number of counters such as St. Roland, Chanel, Armani and other counters that the sales of gift boxes before the Tanabata Festival are extremely hot, and many limited models have been sold out.

Ms. Gan, the beauty operating manager of the store, told reporters that starting on July 28, the beauty consumption has changed significantly in the gender ratio of buyers. "More and more male users buy beauty gift box online and offline, From less than 10%daily, male users have risen to up to 45%. From this dimension, the gift boxes that save trouble have indeed become a god assisted for male consumers to select the Tanabata gift. "

Spray -colored roses become the most popular flowers

The standard roses and gold jewelry have new ways to play

"Tanabata is approaching, and the international gold price has fallen, and the brand also has activities. Our counter has already exploded." At the 200 Chinese Gold Counter, the salesperson told reporters that the citizens who came to buy gold jewelry in recent days were endless. " Some citizens who are prepared to buy a large piece of "Sanjin '' '', and some small couples buy jewelry as gifts."

In the choice of the Tanabata gift, those exquisitely designed products or Internet celebrities have become the common goal of everyone. "For example, five or six grams of gold bars creative pendant, this time is very good. Some consumers hold pictures of Xiaohongshu to compare to find products. In short The trendy style, "said the salesperson.

Jiang Li, director of the 200 marketing planning department, told reporters that from the statistical data, in the past month, the sales of gold jewelry have increased by nearly 250%year -on -year. Among them, the volume in the Qixi node is very obvious. Drive. "

The indispensable category flowers of "lovers" have also been at the peak of sales in the past two days. However, it is interesting that the price of white roses is far higher than the traditional "love spokesperson" red roses this year.

"Recently, spraying color roses, many of our Tanabata festivals were made by this kind of rose." In a flower shop in Guang'an Road, Haishu District, the reporter saw a beautiful bouquet made with color spray roses. According to reports, spraying roses are made of white rose and special spray paint, so it can change various colors, which is very popular with young consumers.

In a flower shop in Pozhou, the reporter also saw this bouquet. The owner told reporters that the current price of white roses has increased by at least 30%than usual, and it is about 40%more expensive than red roses.

Reporter Li Liwen/Photo

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