Li Chuang Mall: Let Million Innovation Engineers realize "freedom of components"

Like Jobs in the "garage innovation", my country ’s countless ideas of innovative engineers needed for millions of innovative engineers. To a certain extent, engineers obtain the speed of these electronic components and directly determine the efficiency of innovation.

In the past, the best channels for the innovative engineers "Taotao" were the "treasure hunt" between Shenzhen Huaqiangbei, which is known as the largest electronic trading market in Asia. Today, the time -consuming and effortless traditional procurement model has been broken by the online mall of the Internet era.

A few days ago, the Shenzhen Media's "High -quality Development and Research Bank" interview group entered one of the representative online electronic components malls -Shenzhen Lichuang E -Commerce Co., Ltd. (hereinafter referred to as "Lichuang Mall"). Focusing on the needs of China's innovation engineers, with the goal of "one -stop industrial interconnection intellectual manufacturing platform", Gan Dang Gan Dang's all -round innovative ecological chain service platform of "innovation nanny" and "accelerator" in China.

In order to solve the pain point of innovative engineers, the spot components "moved to online"

Linkin Mall, which is not familiar with ordinary consumers, is a name in the field of electronic components and e -commerce.

Established in 2011, Lichuang Mall is different from ordinary online trading platforms for buying and seller. It is a spot component trading platform that provides substantial guarantees for product quality. In the 11 years of development, it has nearly 100,000 square meters of modern component warehouses, exceeding 400,000 types of spot inventory SKU (inventory unit), and hundreds of domestic and foreign component brands. As of June this year, the number of registered users in Linkin Mall has exceeded 2.5 million, becoming the first choice of small and medium -sized electronic components for small and medium -sized electronic components, and is known as an accelerator for China ’s intellectual creation and innovation.

Lichuang Company Electronic Products E -commerce Trading Platform.

"We were founded based on the Jialin PCB (print circuit board) business. The original intention was to help innovative engineers solve the problem." Yang Linjie, chairman and general manager of Lichuang Mall, told reporters the story behind the company's establishment.

Innovative engineers want to turn creativity into products, an important part is to proof. In the past, it mainly relied on a large number of production enterprises to complete the spare time and corner materials. The time efficiency was difficult to guarantee, and the cost was still very high. Since its establishment in 2006, Jialian has taken the initiative to explore a major event: while gradually sampled small batches as the main business, with the help of the company's self -developed software and hardware technology and automated equipment, the cost of proofing will be gradually from thousands of yuan Decreasted to tens of yuan, or even free, successfully made expensive proofing services a "convenient service" available for everyone, effectively helping industry enterprises, electronic engineers and scientific research institutions for innovation and entrepreneurship; The PCB board design software -Jialichuang EDA, which overcome the "card neck" technology of domestic electronic product design, opened to engineers for free, successfully broke foreign monopoly. At present, Jialian has provided support for more than 2.6 million engineers and more than 11 million designs.

During the development of the PCB, Jialian found that engineers faced difficulties in the procurement of electronic components and high procurement costs during the development and innovation stage. "Components are the seller market. If an electronic product requires 100 yuan device, engineers need to go to Huaqiangbei to find 100 component suppliers, which is not only time -consuming, laborious, but also easy to buy fakes." Yang Linjie said.

In 2011, the Internet wave was coming. At this time, Jia Lichuang, after years of development accumulation, on the one hand, he has mastered a large number of engineers, small and medium -sized enterprises, college student groups and other customers. Its source. So, can it be allowed to let the engineer get all the companies when looking for 100 components? Can the new products of the supplier find the target source of the target at the beginning of the market, thereby reducing the threshold for entering the market? There are no doubt that Jiali Chuang has advantages in both aspects. As a result, with such thinking, vision and advantages, the mall was born.

"The essence of the mall is to solve the pain points of one -stop samples and small batches of engineers, and the mall is full and fast shipments. We will ship the goods when the value of 1 yuan reaches 1 yuan." According to the introduction, engineers needed 1-2 months to complete design proofing products. Now 2-3 days can get semi-finished electronic components from Lichuang Mall, which greatly improves the efficiency of engineers' research and development decision-making at the front end.

What is noticeable is that after the establishment of Linkin Mall, it has maintained every year to make a profit and strong self -hematopoietic ability. "Compared with the offline business, we can only connect a few orders a day, and our online mall has averaged nearly 10,000 orders." Zhang Yingying said.

Meet the core appeal of the engineer, serve tens of thousands of customers every day

Lichuang Mall is to distribute online electronic components. It is understood that there are many categories and brands in electronic components. It is one of the highest barriers in all manufacturing industries. It is very complicated to solve the supply and management of samples and small batch of component components. The establishment and inventory Mall, which has spot and inventory, has carried out a series of supply chain management innovations in order to maximize quality and quantity and meet the core demands of corporate customers' procurement of components. The self -operated service system for device procurement has achieved quality, rapid delivery, complete types, and reasonable prices.

First of all, we must ensure the quality of the Mall. Linkin Mall strictly regulates channel resources. It has obtained hundreds of original authorized agency qualifications such as Ansi Semiconductor, thick sound, long -term, Panasonic, Ansonami, etc., and selling nearly 2,000 brands. Lichuang Company's warehousing base entered the warehouse out of the warehouse.

In terms of rapid delivery, Lichuang Mall has spent great efforts to invest in self -developed software and hardware such as intelligent storage and intelligent sorting systems in recent years. Essence Lichuang has a core concept: the accuracy and efficiency of the distribution of electronic components directly determine the efficiency of innovation.

There are many types of components. The main categories of Linkin Mall include chips, resistors, capacitors, capacitors, diodes, transistors, crystal tubes, crystal tubes, light coupling, sensors, inductors, magnetic beads, batteries, etc. The spot inventory SKU exceeds 400,000 species. Because of the one -stop electronic industrial chain business model of Jialin Group, as a part of the industrial chain, Linkin Mall has achieved cost control well in the upstream proofing.

"Tens of thousands of customers serving the Lilianhe Linkin Mall every day, which means that tens of thousands of electronic manufacturing schemes have passed our platform every day." Yang Linjie said.

In the interview that day, the reporter noticed a detail. The size of the components and materials are different and the shapes are different, but in order to facilitate customers to browse and buy goods, the mall will insist on providing customers with real pictures of components. Multi -angle photos.

Hong Peifeng, director of the Commodity Application Center of Lichuang Mall, also revealed that the SKU of electronic components is huge, and the forms of packaging are diverse. During the delivery process, it is very difficult to confirm the process, batches and outlets of the product. To this end, Lichuang Mall conducted various explorations, developed a series of digital tools such as AI identification engines, intelligently controlled the materials in the library, and achieved refined management.

Storage bases established in Zhuhai Doumen.

The Internet is just a tool, aiming at the international market output "China core"

"We do not define ourselves as an Internet company, and the Internet is just a tool." Yang Linjie told reporters, "The electronics industry first placed an order through the mailbox. Now we catch up with the Internet era. Treating your own services is more efficient. "Today, through the Internet tool, the one -stop procurement platform of the establishment of the mall not only improves the research and development efficiency of engineers, but also solves the innovation efficiency of small and medium -sized enterprises.

Lichuang Mall is one of the first group of component distribution companies in the Internet of the Internet of the traditional electronic industry. It has caught up with the dividends of the segmentation industry in the e -commerce sinking layout and slowly favored by capital. In 2018, Lichuang Mall received the first round of strategic financing of 105 million yuan; in 2019, he received a total of 250 million yuan in round A investment of Sequoia Capital China Fund and Zhong Ding Capital.

"The domestic electronic component market is large enough and the ceiling is high enough." Yang Linjie said. China is a great country for production and consumption of global electronic components. According to the data of the operation and coordination of the Ministry of Industry and Information Technology, in the first quarter of 2021, the electronic information manufacturing industry above designated size achieved revenue of 2995.7 billion yuan, an increase of 39.6%year -on -year; with the rapid development of the economy, the demand and total of the consumer consumer market of electronic components have been continuously. Increased, it is expected that in 2023, the total sales of Chinese components will reach 2100 billion yuan. Among them, the demand for small batches and models will be the most conservative, and there will be more than 200 billion yuan in market demand.

Looking at the world, the global leading companies focusing on online spot electronic components are Digi-Key and Mouser. It is reported that the annual sales of Dejie Electronics exceeded 4.5 billion US dollars. At present, the turnover of Linkin Mall is not small, but it means that there is still much room for growth in the future.

Not only that, Lichuang Mall has been targeting the global market, and it has set up a foreign trade team, hoping to output domestic electronic brands to the world. Yang Linjie said that the technical barriers of components are very high. In this field, component brands have been captured by Western countries. Lichuang Mall is working hard to let more foreign engineers know "Chinese core" and use Chinese brands.

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