recall!Well -known beauty instrument Chu Pu Tripollar official announcement burn risk

Author:Lu Yan Business Review Time:2022.08.04

This recall product is the first -generation STOP EYE of the first generation of the home RF beauty instrument. If the product stays at the same position for a long time or moves too slowly during the use of this product, the temperature of the device probe is too high. In extreme cases, the skin will cause the skin to the skin Hidden safety hazards of burns.

国家 On July 29, a recall notice issued by the official website of the State Administration of Market Supervision and Administration showed that due to the hidden safety hazards of skin burns, the new cornerstone (Shenzhen) Technology Co., Ltd. announced its initiative to recall it from March 20020 to 9th, 20021 9. The number of Early Pu RF beauty instruments imported in the month involved a number of 1,82215 units.

The announcement shows that the recall product is the first -generation STOP EYE model home radio frequency beauty instrument. According to Lu Yan's business reviews, this product can no longer be purchased in the flagship stores of JD.com, Tmall and other related brands. At the homepage of the Chu Pu official website, the product recall announcement and recall sequence number query entrance has been hung out. However, as of press time, the relevant recall announcement was not issued on the official Weibo and WeChat channels.

This is not the first time that the Chupu brand has turned over. Earlier, a third -party agency Weikai found that after the test, the first Pup Eye product was up to 74.1 degrees Celsius. Consumers' long -term use may cause low -temperature skin burns. Subsequently, early Pu officially responded to the test results, all said that there was no problem with the product. However, the defective products of this recall are completely consistent with the problem models of the problem product previously detected by Weikai.

Consumers originally bought instruments for beauty, but the result was counterproductive. How can the family beauty instrument become a "disfigurement instrument"?

There are hidden dangers in the first generation of eye products in the first generation

The recall notice shows that the new cornerstone (Shenzhen) Technology Co., Ltd. actively reports the recall plan to the State Administration of Market Supervision and Administration in accordance with the requirements of the "Interim Provisions on the Management of Consumer Product Recall". According to Lu Yan's business comments, the household radio frequency beauty instrument within the scope of this recall, if staying at the same position or too slowly during the use process during use, may occur. Hidden safety hazards of skin burns.

Data show that the product was questioned as early as 2021, which was questioned that the temperature rise exceeded the standard limit.

Nandu identified as consumers, purchased 9 hot -selling beauty instrument products and sent it to Weikai Testing Technology Co., Ltd. for safety testing. The test results show that although the leakage current and electrical intensity of 9 beauty instruments are in the working state of the samples of the nine beauty instruments, the Tripollar Chu Pu, Mesmooth and other two beauty instrument products have exceeded the standard surface of the working surface. Causes low temperature burns.

The test found that the maximum measurement value of the beginning of the STOP EYE metal parts was 49.1K (Kelvin), and it would not be automatically shut down when high temperature conditions occurred. The appliances were working. Based on this data, plus the laboratory environmental temperature (usually 25 ° C), the surface temperature of the initial STOP EYE working state is up to 74.1 ° C. According to the data learned by Lu Yan Business Review, the surface temperature rising on the surface of the test equipment within 10 minutes should not be higher than 23K, and more than 46K may cause low temperature burns.

According to Dr. Dong, a dermatologist, the specific degree of skin injury and temperature and contact time of the skin damage becomes a positive correlation. Cause low temperature burns. "

New Cornerstone (Shenzhen) Technology Co., Ltd. stated in the notice that it will repair free maintenance for consumers, increase the temperature controller, and release the safe use of products on the official website to eliminate hidden safety hazards.

Lu Yan Commercial Review found this and found that this product has not been sold in the official channels such as JD.com and Tmall. The customer service indicates that the old version has been removed. The first page of the first page of the official website of the official website of the official website has a product recall and query address.

Later, the official customer service in Lu Yan's business review and the recall announcement had a telephone consultation. The customer service stated that the recall was added to the original machine to add a thermostat to allow the machine to be more acceptable during the subsequent use of the machine. At the same time, the customer service also introduces that if the user accepts the current temperature, you can also choose to stay or not. If the user chooses the recall, you need to contact the original purchase channel to fill in the information. If you purchase the purchase, you need to provide a serial number to the customer service. After verifying the conditions, you can send it back.

Lu Yan Commercial Review also contacted and communicated with Chu Pu Tmall's flagship store customer service. The customer service also provided the way to send back the product and operating process.

As of press time, the official Weibo and WeChat public accounts did not issue a recall notice. Some consumers also said on the Xiaohong Book platform that they have not received relevant recall text messages so far, and need to find official consultations by themselves.

Chu Pu needs to make up for yourself

Lu Yan Business Comments searched in Xiaohongshu with "Tripollar" as the keyword, and found more than one complaint notes related to product quality, involving skin burns, faces, product control general issues.

User Marie Mimi exposed her real burns on the Xiaohongshu. The photos in the notes show that there was a whole red area in the corner of its mouth. According to it, "When I used it for the third time, I felt a little itchy red at the corner of the right mouth of the right side, quickly stopped, applied the water film as calm, and then it was red and a small bag was touched. A little hard. "" I did so much homework, and I did it honestly according to the recommendation method. I didn't dare to stay at any place, or I was still burned. Is it really a small probability event? " Angry is that when the customer service reflects its own problems, most of the time will be replied by the robot. After the transfer of artificially, there is no words to become a robot, and some unpleasantness also produces some unpleasantness during the return process. Then she was deleted by the brand's blog on her own experience. This series of fans' operations caused her to be full of doubts about Chupu.

Some users said: "When I use it, I feel that I suspect that it is swollen, and it will be depressed after discovering the problem. The face is just right. I just want to be tight. I haven't recovered in the year. "

Such notes and interactions show that the problem of the beginning of the first Pu product is likely not to be a case. The recall incident confirmed that there was certain defects in its products itself, which was not consistent with the effective and safe range of the Stop Eye temperature rise effect. Some related users even stated to Lu Yan's business comments that there were many KOLs on Weibo and WeChat, which had been promoted for the recalled Chu Pu Eye. I wonder if the above behavior was suspected of false publicity.

As a consumer, Lu Yan Business Review communicated with the customer service of Chu Pu Tmall and Jingdong flagship stores, and tried to verify the security status of Stop Eye2 on sale. The customer service responded to this: "The feeling of heat and hotness during the use process is normal. Thin coating gel+slow circle movement can be moved. This will not burn the skin, you can use it with confidence." When you ask for detection vouchers, you want to detect the vouchers,, when you want to detect the voucher, you want to detect the voucher,, when you ask for the test certificate, you want to detect the vouchers. Customer service said: "This report is not provided by individuals, all review materials have been submitted to the platform for review and certification."

Where does the sense of security of consumers come from this way?

Lu Yan Commercial Comments noticed that the responsible company in the early -Pu brand recall notice is the new cornerstone (Shenzhen) Technology Co., Ltd., which is no longer an official agent Nanjing America Leopard E -commerce Co., Ltd. The company's investigation shows that Nanjing America Leopard Electronic Commerce Co., Ltd. has been punished by administrative penalties for "publishing commodity advertisements for other production and operators", and was prosecuted for improper competition disputes.

At the same time, another information also attracted the attention of Lu Yan's business comments. The shareholders of Nanjing American Leopard E -commerce Co., Ltd. are Xingpeng (Nanjing) Enterprise Management Co., Ltd., holding 100%of the shareholding ratio. The legal representative of Xingpeng is Chen Liang. There is also a Nanjing Little Whale Shark Information Technology Co., Ltd. The company has also been sentenced for damage to the reputation of the product. The pinyin abbreviations of the little whale shark and the new cornerstone are "XJS". I wonder if it is a coincidence or another reason?

As a foreign brand, Chu Pu still needs to make up lessons in product quality, propaganda and company operations, otherwise it will be difficult to make good results in the Chinese market.

Who will save the beauty instrument?

On the face of the face value, the beauty instrument track has gradually been well known from the public in recent years, from only overseas brands to a large number of domestic brands. In just a few years, the SKU of the home beauty instrument has become richer and richer, and various black technology has been used in it.

But behind the explosive growth, industry problems have also frequently broke out, causing consumers to trust the crisis. The most extensive question is concentrated in terms of efficacy, and consumer feedback often says that it is too slow. Dermatologist Liu Li (pseudonym) said: "The home beauty instrument of radio frequency is theoretically effective." Associate Professor Zheng Yue, deputy chief physician of the dermatology department of the Third Hospital of Sun Yat -sen University, also uses the beauty instrument when the critic is also used. It is proposed to persist and say that clinical observation needs to last for more than 80 days.

In addition, Liu Li suggested that consumers try to choose a formal channel to buy home beauty instruments, such as shopping mall counters or online store platforms officially authorized by the brand. Do not easily believe in products with unknown sources. If the quality of the product itself is not cleared, the low temperature burns mentioned in the previous article may cause permanent damage to the skin and affect the skin health.

Many people in the industry said in the process of communication that after the early brutal growth of the Chinese beauty instrument market, it has entered a critical industry shuffle period in the past two years. It is necessary to work together to help the domestic beauty instrument industry better healthy development.

According to the summary of Lu Yan's business comments, many relevant persons' suggestions for the development of the home beauty instrument industry are mainly concentrated in the following aspects:

The first is that the brand as a manufacturer should bear social responsibility and produce safe and easy -to -use products. Taking the beginning of the Pu as an example, the official has repeatedly emphasized that it is used in accordance with the correct operation method, and it will not cause harm to consumers' use of products. However, there are not many people who really study the instructions carefully, and the official has not designed a more reasonable reminder method or warning. Obviously, excessive emphasis on consumers' behavior is obviously an ideal state. The best way is to standardize itself, drive technology as a driver, and make products meet user needs.

In addition, head brands should also use their own positive health behaviors to promote industry standards and accelerate the maturity of the industry.

Secondly, the corresponding authorities should accelerate the introduction of relevant standards. At present, the general trend of supervision has gradually clarified. At the end of March 2022, the State Drug Administration issued the "Announcement on Adjusting the" Medical Device Classification Catalog "part of the content (2022 No. 30)" shows that the RF category beauty instrument will be prescribed by the probability of re -probability of RF category. Class III medical equipment for supervision. This allows the beauty instrument, which was previously listed as a home appliance managing, in the future supervision, realized the evidence. In the future, relevant departments need to introduce more and more targeted regulatory standards to urge the brand to regulate their own behavior and promote the healthy development of the industry. In addition, the standards of the beauty instrument industry also need to gradually improve to promote the survival of the fittest. It is reported that the customization work of the "Home Beauty Instrument Evaluation Group Standards", which is based on the efficacy of the home beauty instrument product, has been officially launched. These standards will cover many aspects such as sanitation, product performance, human skin safety, and human effects. Industry self -discipline also helps to prevent inferior products from entering the market and promote the accelerated development of the industry.

To the level of human beings. The media can assist enterprises to strengthen market education, guide consumers to pay attention to the safety and effectiveness of products, and help consumers form a correct awareness of home beauty instruments. At the same time, they also need to play their own supervision role and timely expose bad behaviors of enterprises. In addition, consumers should also polish their eyes, identify and choose relatively mature beauty instruments.

Any track will go through the horse racing circle. After experiencing the reshuffle of the family beauty instrument, who will stay, and it will be handed over to the time test.

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