From the field to the consumer dining table -the prefabricated vegetable industry of Laiyang opened upstream and downstream "full chain"

(Correspondent Sui Yikui Zhao Jianhao Xu Gao) The prefabricated vegetable industry is connected to the service industry, connecting agricultural products and one end with the dining table. In recent years, Laiyang City has given full play to the advantages of agricultural industrialization and high thresholds. "The company implements the" five unified "in the management of raw material bases, that is, unified seedlings, unified fertilizers, unified pesticides, unified planting plans, and unified management. Base soil and water quality Both were tested by agricultural residues, heavy metals and compounds, which met the green food environmental standards. The wells were fully closed. The base crops were planted more than 50 acres. The periphery was set up to ensure that it was not polluted by fertilization and medication near farmland. "Laiyang's prefabricated vegetable industry development development The person in charge of the league initiative Hengrun Food Co., Ltd. introduced the company's prefabricated raw material base to the merchant.

Good raw materials are "controlled". Laiyang's prefabricated vegetable leading enterprise has been cultivating the EU, South Korea and Japan market for many years, and has almost harsh requirements for product quality. In order to control the raw materials of the product, these leading companies have established their own raw material bases to ensure that the product quality is excellent. Among them, as early as 2006, Shandong Yongyi Group successfully passed the "GAP" certification, and implemented the content of the "GAP" requirements into every detail of the base management, and ensured the safety of the processing products from the source. With the establishment of the Laiyang pre -production industry alliance, Laiyang City is constantly exploring the standards of unified prefabricated vegetable enterprise raw material bases, guiding the establishment of raw material cooperation between enterprises, and building raw materials for the quality of prefabricated vegetable products.

Good products are "tube". High -quality products are inseparable from strict management. Laiyang's scale food processing enterprises have passed the complete process of food safety system certifications such as HACCP, ISO22000, etc., and strictly manage the entire process of food production chain to minimize food safety hazards. At the site of Chunxue Food Smart Factory project with a total investment of 320 million yuan, workers are installing more than 400 (sets) of the currently most advanced automatic wound and automatic segmentation lines, three -dimensional computer control warehousing and other production equipment. The equipment will greatly improve the level of intelligent production and management of the enterprise. Through data interconnection and process intelligent collaboration, the quality of intelligent, automated, and information products is escorted.

Good reputation is "eaten". In the transportation hubs such as Yingzhi Building and other office buildings such as Yingzhi Building in Zhongguancun, Beijing, the prefabricated self -service vending machine independently developed by Lu Hai Food has become a "Xiangxiang". With 110 seconds of heating the meal advantages, it is favored by urban white -collar workers and passengers. Essence In recent years, in order to better understand the needs of consumers, Lu Hai Food has accurately grasped market developments, continuously deepen market research, and at the same time increase research and development efforts. A virtuous cycle process creates prefabricated vegetable products that make consumers satisfactory. In the construction of the channel system, Luhai's online and offline attack has been fully attacked. In the e -commerce channel, there is a flagship store in JD.com. In addition to the KA store, it has also established a good cooperative relationship with major scenic spots. It is reported that the Laiyang Green Food Industry Class is also actively planning to build local prefabricated regional brands and overall display marketing, and strive to achieve the "double flowering" of the prefabricated product sales line online and offline.

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