The husband and wife looked at it, and 20 billion to wash the empire "collapsed". Who did the overlord defeat to?

Four years ago, Mao was not easy to replace Jackie Chan as the spokesperson for overlords.

Originally, after changing Jackie Chan, the hair with a thick hair could not easily save the overlord in the "water and fire", but did not expect that the "internal consumption" between the husband and wife still broke down the overlord.

On July 27, the Bawang Group updated the profit early warning. According to the latest financial information of the latest June 30, 2022, the company's net loss in the first half of the year was about 14.3 million yuan. Earlier, the Bawang Group was expected to have a net loss of 24 million yuan in the first five months of 2022.

Regarding the reasons for the narrowing of performance, the Tyrannosaurus Group said:

First, the increase in the successful delivery of sales orders has increased the income in June 2022;

Second, according to the expected credit loss model No. 9 of the International Financial Report Standard No. 9, the management will conduct risk credit assessment of the financial assets of the overlord in the first half of the year.

At the peak, the market value of 20 billion Hong Kong dollars is now left only 180 million Hong Kong dollars. How does this tens of billions of torrential companies go step by step? What kind of love and hate behind it?

Origin of "Overlord"

In 1988, in this special year, "going to the sea" is a popular vocabulary. Some young people with aspiring young people follow the wave of economic rise and take the first step in business.

Wang Jianlin once said: "Tsinghua University of Peking University is worse than being brave."

In the era of lack of material, young people lack everything. The only thing that is not missing is the courage and courage to dare to fight. The story of the overlord began this year.

This year, Chen Qiyuan, a young man who is known as a family of Chinese medicine, embarked on the road of business. According to his folks revealed to the CBN reporter, he and his family claimed that his Chen clan can be traced back to the founding emperor Chen Wudi of the Chen Dynasty before 1500 years ago. Essence Moreover, the genealogy also recorded that after the migration of Chen's descendants to Luo Ding, he also inherited some medical skills of Chen Ba's scholars.

By chance, Chen Qiyuan met Wan Yuhua, a high -quality student who worked at the South China Institute of Botanical Research. At that time, Chen Qiyuan thought about how to expand the market and consult other questions by the way.

Unexpectedly, in this way, the two people had affection and the first project beer incense in the first project of cooperation. And opened the market north of the Yellow River, at that time beer fragrance was priced at 3 yuan.

Due to the good market feedback, the two were decisively separated from the research institute and established the overlord company. According to the company's subsequent prospectus, Wan Yuhua's position in the Bawang Group is an engineer.

In the middle of the 1990s, the couple Chen Qiyuan completed the original accumulation of capital. With the entry of foreign capital, the business of beer fragrance also came to an end. At that time, his two eyes stared at Chongqing Aoi, and Chongqing Ole's main product was washing the Shouwu. In order to cut into the shampoo market as soon as possible, the couple bought the plant shampoo formula of the South China Plant Research Institute. I did not expect its clinical trials to be better than Ole.

After improvement, the 1998 Overlord's fructic acid, Uride, and Shouwu Shampoo.

In 2001, in order to cope with competitors such as Lafang and Shu Lei, Wan Yuhua led the Bawang to launch the "Litao" series of products. Not only that, she also hired Hong Kong star Li Jiaxin to endorse. Since then, the Bawang Group began to have Changhong all the way. In 2005, Chen Qiyuan hired Kung Fu superstar Jackie Chan to endorse the overlord.

According to the prospectus at the time, from 2006 to 2008, the advertising endorsement fees paid to Jackie Chan had reached 15.407 million yuan, 32.567 million yuan, and 36.792 million yuan, respectively. In addition, Overlord also added Faye Wong as the spokesperson, and it was rumored that the advertising fee also reached 20 million yuan.

Under the coordination of the two, the overlord stood out and became a leading enterprise in the plant shampoo industry, and the market share once reached 50%.

The husband and wife are against each other, and the overlord "falls"

When the Bagenon moved towards a higher goal, the turning point appeared.

In July 2010, the Hong Kong media "One Weekly" accused the overlord fist product of overlord hair washing water containing carcinogenic substances, which was a seemingly not long report that pushed the overlord into the "abyss".

In the year of the report, the overlord sales plummeted. The financial report showed that the net profit of the Overlord Group fell 132.4%year -on -year, and the losses reached 118 million yuan.

After 6 years of difficult lawsuits, the question was proved to be an oolong.

In 2016, the Hong Kong High Court ruled that the "One Weekly" reported that it was a defamation and asked the other party to compensate the overlord of HK $ 3.5 million and 80%of the litigation costs.

Later, "One Weekly" paid HK $ 18 million to the Bawang Group for this lawsuit.

For a company, time is sometimes the only criterion for judging life and death.

Although the overlord won the lawsuit, he lost its own times and market.

It is precisely because of the entanglement of interests in recent years that the love of Wan Yuhua and Chen Qiyuan has reached the end, and the fuse is Wan Yuhua's public complaint.

In 2017, in the face of the media, Wan Yuhua directly accused her husband's domestic violence. She said that in 2014, her husband was holding herself for the first time and eventually the two separated. After the two signed a divorce agreement in 2015, because of financial disputes, Chen Qiyuan once again stood up and threatened to kill her.

Not only that, she also sued Chen Qiyuan as a machine that made money and slaves to have children. In the end, she asked for liquidation of overlord holding. On the same day, Overlord's stock price plummeted by 31%. Can the overlord still rise?

Although the two later reconciled, the overlord failed to embark on the road of benign development.

And Wan Yuhua also said on many occasions that she and Chen Qiyuan did a career together to this day, so she believes that every family has her own growth path.

For this reason, she also concluded:

First, we must give the other party full trust;

Second, love yourself to continuously improve yourself.

Later, Chen Zhenghe, the son of Chen Qiyuan, began to take charge of the power of the overlord. In order to get rid of the mess left by his parents, Chen Zhenghe also made a lot of new breakthroughs.

In the second half of 2017, the "post -90s hair loss" began to become a hot topic, and Chen Zhenghe also seized this opportunity and began to seize the young people's market. In 2018, he replaced Jackie Chan to make Mao not easy to endorse his own products. Not only that, he also cross -border gaming circles and other IPs such as "Sword Net 3", "Yesterday's Blue Sky", "Meteor Butterfly Sword" and other IPs and other IPs and customized model customization.

However, the sorrow is that Chen Zhenghe's efforts did not get the result he wanted, and the overlord was completely "forgotten" by the market.

As of the end of 2021, the revenue of the overlord was only 274 million yuan. Compared with the peak period, the stock price of the overlord fell more than 98%, and the market value was only 180 million Hong Kong dollars.

Sometimes the opportunity to give companies in the times is only once. If you miss it, you will be eliminated by the times, and even the smoke will be extinguished.

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