Thirty -thirty -years of love, joining the waves -Reporters visit the development of Korean enterprises in Chengyang District

Author:Qingdao Finance Daily Time:2022.08.03

The current Chengyang District is not only located in the economy along the Yellow Basin, but also the entry of advanced technology, equipment, and talents in the international market. From the perspective of South Korean entrepreneurs, South Korea's investment in Chengyang District has long surpassed manufacturing investment. It is moving towards emerging industries such as medical, culture, and Internet, and has bred a wider blue ocean for Qingdao's industrial transformation.

At this time, the important strategic opportunities and development nodes of China -Korea economic and trade cooperation, the reporter entered the Korean enterprises in Chengyang District to see the development, deeply understand the 30 -year development process of Korean enterprises in Chengyang District, and listen to the founders of Korean enterprises to Qingdao and Chengyang , Voice of the human ecology, the business environment, and the state of life.

● Qingdao Ruizhen Jewelry Design and Development Co., Ltd.:

Make Qingdao crafts beautiful business cards more shining

The craft industry is a business card in Chengyang. At present, hundreds of Korean crafts companies have developed in this vibrant city. Qingdao Ruizhen Jewelry Design and Development Co., Ltd. is a bright pearl that shines in it.

Xue Kuizhong Video Promotional Products

Xue Kuizhong, chairman of Qingdao Ruizhen Jewelry Design and Development Co., Ltd. is kind and smiled. He came to Chengyang for the first time in 1999, and he has lived in Chengyang for 23 years. The experiences during this period made him fall in love with this land and kindly called Chengyang as "hometown".

"The company built a factory in Chengyang in 2002, mainly based on export processing production jewelry and other crafts." Xue Kuizhong said that relying on local labor, land, taxation and other discounts, coupled with the advantages of Chengyang transportation and logistics convenience, the company has obtained the company's gains. After long-term development, the best employee was 300-400 when the development was best.

With the transformation and upgrading of the industry, many Korean companies have begun to build factories in Southeast Asia and other places. "I also went to Vietnam to inspect at the time. In contrast, China's productive forces and technology were relatively mature, so I decided to stay in Chengyang to develop." Xue Kuizhong said that the Chengyang District Government has always attached great importance to the development of the craft industry and is committed to building a craft industry cluster. In the process of development, the company has received the attention and support of the relevant departments of the district government. During the lack of labor force, the district government helps attract foreign labor and meet the needs of enterprise employment.

Affected by the epidemic in 2020, Ruizhen jewelry began to pay attention to the domestic market, launched its own brand Say Happy, and officially registered trademarks. In the process of enterprise transformation and development, the relevant departments of Chengyang District brought professional guidance to the enterprise. Enterprises also enjoyed relevant preferential policies such as slow payment and exemption, export tax refund, etc., to help enterprises cross difficulties.

"In the past, the company used foreign orders to make offline trade. This epidemic has affected us. I can't get orders or find sales. I am worried about whether the company can still maintain it every day." "At this moment, Chengyang District has extended a helping hand to us to help us understand the new model of live broadcast and goods." The reporter learned that due to the epidemic, export -oriented handicraft companies mainly due to external processing The development of traditional business models has caused difficulties in business operations. Chengyang District actively exerts the advantages of existing platforms, helps companies connect with high -quality domestic resources, create new models such as online celebrity live broadcast platforms, and achieve industrial transformation and upgrading.

"When I first lived the goods, I was skeptical about this method." In order to achieve the company's transformation and upgrading, Xue Kuizhong became the first "Internet celebrity" among young Chinese businessmen. Through the live broadcast method, the company sold more than 4,000 orders a day, and the monthly marketing volume reached 400,000 to 500,000 yuan. At present, the company has opened shops in Douyin and Taobao, and live broadcasts and goods are held every week. Domestic sales share accounts for 20 % of total revenue.

During the youth, Xue Kuizhong was the chairman of the Korean Arts Association, and there were more than 600 member companies. He actively cooperates with member enterprises to carry out activities, policy explanations, exchanges, cooperation, and common development. The jewelry was focusing on the design and development. At that time, the shortage of domestic professionals. Xue Kuizhong organized a number of graduates of many Korean universities to communicate with youth. The Association conducted three months of training for graduates. It introduced more than 150 Korean craft talents to alleviate the shortage of corporate talents.

Some time ago, a news that excited Xue Kuizhong came: Chengyang District will integrate corporate resources in the craft industry, upgrade the craft industry chain in all aspects, focus on creating international accessories fashion cities, plan and build a integration, display, trade, and production in one one. International Jewelry Fashion Industrial Park.

Xue Kuizhong truly said that the Korean jewelry manufactured by Qingdao is already a global brand. He hopes that the Chengyang District Government can pay more attention to the accumulation and future development of the handicraft industry, accelerate the construction of international accessories industrial parks, and build an international jewelry fashion city as soon as possible. At the same time, he suggested that the Chengyang District Government can organize the Korean Crafts Association Enterprise to participate in the domestic and foreign crafts exchanges, exhibitions, exhibitions, etc., so that the beautiful business card of Qingdao handicrafts is even more shining.

● Qingdao Donghan Electronics Co., Ltd.:

Improve and improve the Korean enterprise industry chain supply chain

Sun Donglie, chairman of Qingdao East Han Electronics Co., Ltd., has a slow personality and is slow to speak. "I have come to Chengyang since 1997 and settled in Chengyang. Now both children have attended college, and one has graduated from college." Sun Donglie, 55, has sprinkled the best time in Chengyang this year. Essence

Initially, Sun Donglie worked at a South Korean electrical company and served as the general manager in 2002. Later, he worked as an executive of an electronic company in Qingdao. The main business of the company was to produce high -end printers, photocopters, fax machines, scanners and its digital integrated machines and new mechanical and electrical components and related supporting products, stamping, injection molding molds, injection molding molds, injection molding molds The business operation has achieved remarkable results. "Because the rent is cheap, the labor cost is cheap, and there are some tax reductions and exemption policies." Sun Donglie said that this is the main reason why Korean enterprises have tied the city. Most of these companies have chosen the labor -intensive industries of "two ends outside" as the investment direction -raw materials are imported from South Korea, products are sold to Korea, Japan or Europe and the United States, and use Qingdao as a manufacturing processing plant. Later, the chairman of the company where Sun Donglie was located was high and he decided to return to China.

"Although it was facing a lot of pressure at that time, I think that as long as the product is still profitable, it can be done." In 2016, Sun Donglie founded Qingdao Donghan Electronics Co., Ltd. Moom, make further fine products. "As the cost of manpower increased year by year, employees' salary has risen by about 30%over the years. At present, the company's employees have 30 or 40 people, and the operating area is about 1,200 square meters." Sun Donglie said that the company currently makes orders for Japanese home appliances. There are more than 10 million US dollars.

The new crown epidemic has also brought some difficulties to the development of the enterprise. "Earlier this year, the company ordered some raw materials from South Korea. Due to the impact of the epidemic, it was only received in two months. Fortunately, we order in advance without delaying the order time of customers." Sun Donglie currently has a concern. After the airport is relocated, the area is facing re -planning and update. If the company is relocated, where to face the problem.

To this end, Sun Donglie suggested that the government can create some relatively concentrated industrial parks in Japanese and Korean companies, gathered upstream and downstream industrial chain companies in related industries. Let foreign companies be able to develop benefits and win -win development. "For example, electronic enterprises, industrial parks can introduce electronic equipment maintenance enterprises, electronic equipment raw material supply enterprises, etc. to improve the optimization of regional enterprise industrial chain supply chains."

● Donggu Lai Korean cuisine shop:

China and South Korea friendly are the foundation of Korean companies in China

Thousands of gold buy a house, and buy a neighbor. Near the geographical location, natural scenery, and climatic conditions are one of the reasons why Qingdao communicates with the Korean people. Qingdao has opened routes such as Jeju Island, Daegu, Busan, Incheon, Seoul and other routes. At the same time, the shortest distance between Shandong and South Korea is less than 200 nautical miles. There are currently 9 China -South Korea passenger and freight trains, accounting for more than half of the total number in the country, more than 50 per week. The ship "to the evening to the dynasty" to South Korea, forming a "sea -transport price and air transportation speed" unique advantage of China and South Korea.

This is also one of the main reasons for Korean -funded enterprises such as Donggu to come to Chengyang District to settle in Chengyang District.

"In 2003, the first store in Donggu Lai was opened in Chengyang with an area of ​​more than 600 square meters. It can be said that it was a larger Korean restaurant at that time. The restaurant developed well. There are 6 shops in the district and other places, "Zhu Kangmin, the manager of Donggu Lalai South Korean restaurant, told reporters that Donggu Lai was a family business founded by his father. He first opened two in South Korea. He saw the development prospects of Korean food. , Then introduced Donggu to Qingdao Chengyang. At the age of 14, Zhu Kangmin came to Qingdao with his parents, completed his studies in junior high school and high school, and admitted to the Law Department of Renmin University of China. Because the care restaurant needs to be manpower, Zhu Kangmin began to help his parents take care of the restaurant business after graduating from college.

At that time, there were not many authentic Korean cuisine in Chengyang. East ancient came from South Korea and created the original Korean flavor from South Korea with raw materials. "There are many Korean sauce manufacturers now, but we always insist on making various sauces, beef bone soup, etc., and maintain authentic authentic Korean flavor." Zhu Kangmin believes that although many Korean restaurants enter Chengyang, Donggu has always virtue The main reasons for the standing features, where the roast pork chop, cold noodles, and hot boneless chicken feet have become famous signature dishes far away.

South Korea is the second largest source of foreign capital in Qingdao. At present, Qingdao has been in a friendly city or friendly cooperative city with 7 cities including Daegu Guangcheng City and Incheon Guangsheng City, South Korea. It is undeniable that enterprises in Green and South Korea are both builders and contributors of friendly cooperation between Qingdao and South Korea, but also the biggest beneficiaries and maintenanceers. This is also the biggest feeling of Zhu Kangmin and his mother.

The reporter learned that many raw materials such as salt and sugar in Donggu Lalai must be imported from South Korea. Due to the epidemic, they can only be purchased from China, but the taste is different. After the staff of the Chengyang District Government visited the restaurant to understand the situation, many parties actively sought the supply. Not long ago, the citizen of the citizens held in Chengyang District "Vigorous City Yang, Korean Style Fashion" Korea Cooking Food Festival event, the Qingdao Committee of Han Food Zhenxing Institute and the Catering Industry Association of Qingdao Chengyang District Hotel Catering Industry Association jointly organized more than 400 Family Korean catering companies conducted the selection of Chengyang famous stores, and Donggu came to the title of Korean cuisine.

"The selection of food festivals and Korean cuisine stores has participated in many citizens, which has increased publicity for Donggu to increase the reputation and popularity of restaurants." Zhu Kangmin said happily.

Zhu Kangmin and his mother said deeply that in their eyes, Qingdao was already the second hometown. They are convinced that with the integration of Sino -South Korean relations, South Korean companies will definitely go hand in and developing together with Chengyang District. ● Reporter observation

The tide up and the tide and the Korean enterprise change

It is not difficult to find along the historical development context that Qingdao has its content in each stage and every period of the South Korean industrial transfer. In the last century, Qingdao undertaked toys, clothing, home appliances, containers, etc., and from the 21st century, began to undertake heavy industries, including LG air conditioners, Puxai, and Korean steel. At that time, the development of the development of the manufacturing industry in Qingdao.

Pu iron (Qingdao) Steel Processing Co., Ltd.

For example, Pu iron (Qingdao) Steel Processing Co., Ltd., located in Chengyang Dandan Industrial Zone, is a wholly foreign -owned enterprise invested by Puxiang Group, South Korea. The company was established in October 2002 with a total investment of 22.8 million US dollars. More than 70 people, the construction area is 14,000 square meters, a large steel processing enterprise integrating procurement, processing, marketing, and distribution. The raw materials mainly come from Puxiang Group to invest in China and Puxiang Group headquarters. According to the relevant person in charge of the company, the company currently has six advanced steel processing production lines, cutting -edge electronic control systems and first -class detection facilities. Its processing capacity is 150,000 tons/year. Silicon steel sheets, galvanized plates, color coating plates and other metal materials and steels.

With the requirements of Chengyang District to build advanced manufacturing bases, increase the adjustment and revitalization of key industries, and improve the level of industrial clustering and high -end development level, the proportion of high -tech industries of Korean enterprises has gradually increased, and automated facilities have been continuously upgraded and improved.

Recently, the hot Qingdao Aoxingke Optical Co., Ltd. is located in a convenient transportation zone of Qingdao Jiaozhou Bay. It is a wholly -owned South Korean company focusing on the production of ski mirrors, motorcycle mirrors, and sunglasses. In 2021, the amount of foreign trade imports and exports was US $ 72 million, an increase of 23%year -on -year, and the tax paid was 10 million yuan. It is understood that the company has been committed to continuously improve and develop new lens technology, which can complete various lens manufacturing processes such as injection molding, composite, hard -hard, anti -fog, optical discoloration to optical vacuum coating. The company introduces high -end modern automatic equipment, strengthens the technical content of products, and has established an optical laboratory that meets international standards. It is equipped with various high -precision detection and experimental equipment. Exit from all over the world.

The reporter learned that after China joined the World Trade Organization in 2000, the development of foreign companies ushered in the golden age in China. After the financial crisis in 2008, some multinational companies began to focus on the establishment of factories or expansion in Southeast Asia and other countries. Korean companies in Chengyang District were no exception.

"Affected by factors such as market, cost, and economy, the processed Korean enterprises were forced to transfer to Southeast Asia, and to a lower cost country seeking investment development opportunities. The gradient transfer of the entire industry and the flow of capital to low -cost areas. The operating behavior is in line with the objective laws of industrial development. "Cui Chunhua, deputy director of the coordinated development promotion center of Chengyang District, analyzed that one of the reasons for the initial settlement of Korean companies was the low manpower cost. It is 300-400 yuan. As the wage level increases, the rising labor costs have reduced corporate profits. On the one hand, the gradient transfer of the industry is conducive to the attracting advanced productive forces in Chengyang District, eliminating backward production capacity, and realizing the new and old kinetic energy conversion of the industry. In fact, some Korean companies going to Southeast Asia have developed for a while, and they have "returned" China because they are dissatisfied with the incomplete infrastructure and logistics system that are dissatisfied with the incomplete infrastructure and logistics system.

"From another level, in the context of the new era, Chengyang District has opened a new idea of ​​the" four districts, one garden "development of advanced manufacturing agglomeration areas, etc. In this trend of technological changes, it is bound to give labor intensive, traditional traditions, traditions The manufacturing industry mainly puts some pressure to promote the transformation and development of Korean enterprises and industrial upgrading and optimization. At the same time, it will change marketing strategies and cultivate the Chinese market. "Cui Chunhua believes.

The tide rises and the tide, the Korean enterprises have changed. Today, business types, technology, incubation, and cultural Korean enterprises have gradually become the mainstream of the market. Settled in Tianan Digital City, Chengyang District. Tianan China and South Korea directly trains with Korean first -class colleges and universities such as Korea University and Hanyang University to sign a cooperation agreement for industry -university -research cooperation to conduct extensive cooperation in technology research and development, talent introduction, patent transactions, and market promotion. Governments such as the Innovation Center and the folk young entrepreneurial platforms have established offshore incubators to provide services such as office carriers, resource docking, marketing, and technological innovation for creators of the two places.

Over the years, Chengyang District has accelerated the promotion of the high -quality development of the manufacturing industry and the innovation and upgrading of modern service industries. source. As of June 2022, Chengyang District has approved more than 5,000 Korean -funded projects, with more than $ 7 billion in foreign capital.

"Chengyang has a huge domestic market, a complete industrial system, and high -efficiency infrastructure, especially the application of new technology applications. It is still the world's most attractive investment in hot land." Korean companies in Chengyang District have said.Qingdao Finance Daily/Homepage Journalists Fenglou

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