The second Penang International Consumption Season Highlights Hot Spot Frequent Commercial Travel Culture Integration Blood Bincheng Consumption Passion

The 2nd Bincheng International Consumer Season

Starting in June this year, it lasts until the end of October

Five major actions: Yaisun Bincheng, Yueyou Bincheng, Yuehuo Bincheng, Yuexiang Bincheng, Optimus Bincheng

Six major events: Bincheng Hot Sale Shopping Season, Bincheng Sea Binxia, ​​Bincheng Seafood Test Season, Bincheng Art and Culture Season, Bincheng Changyou Happy Season, Bincheng Night City Drinking Season

Top Ten Night Economic District: Binhai Cultural Center, Smart Shan Naishan, Tianjin Haichang Polar Ocean Park, SM City Plaza, MSD Ishidan, Tianjin Fangte Happy World, Ecological City Aegean Sea Shopping Park, Ji Jing Tiandi, Friends Ah Outlets, TEDA Fashion Shopping Center

Target

Develop brand economy, holiday economy, night economy, digital economy

Drive the consumer, shopping consumption, catering consumption, tourism consumption, cultural consumption

A few days ago, Binhai New District held the 222 Second Bincheng International Consumption Season conference to summarize the new consumption highlights, new points, and hot spots since the start of the 2nd Bincheng International Consumption Season. This year's Bincheng International Consumption Season starts from June this year, and will continue until the end of October. It aims to develop the brand economy, holiday economy, night economy, and digital economy through "platform support, merchant for profit, shopping prosperity", and drive the whole full -scale economy to drive the whole full District consumption, shopping consumption, catering consumption, tourism consumption, cultural consumption.

Event improvement upgrade

Form the brand effect

This year's Bincheng International Consumption Season is based on cultivating international consumer cities, actively mobilizing the consumption atmosphere, mobilizing the area of ​​the district's supermarkets, stores, night market blocks, cultural tourism, e -commerce catering and other fields, and brighten the "Hi Shibin City Happy Passbuilding Peers "brand. This year, Binhai New Area continued to build a variety of consumer activities, and combined with the five major actions of Yuba, Yueyou Bincheng, Le live Bincheng, Lexiang Bincheng, and Optimistic Bincheng City, launched the hot -selling shopping season, Bincheng Beachhin Six consumer seasons of the summer, Bincheng Seafood Test Season, Bincheng Art and Culture Season, Bincheng Changyou Happy Season, Bincheng Night Market Changyan Drinking Season, bring consumer carnival to consumers in the city.

According to the person in charge of the district business promotion bureau, while carrying out consumer activities, this year's Bincheng International Consumption Season also combines Haihe and Marine Culture to further drive consumption through the integration of business and travelers. "On the one hand, creating a pro -sea business district, focusing on the consumption of pro -sea, and striving to create a consumer destination with high popularity and reputation; on the other hand, the launch of a pro -sea experience activity, by creating parent -child and leisure consumption destinations to satisfy the destinations of pro -sea sea and leisure consumption to meet Tourists need to be in the sea. "The person in charge said.

This year's Bincheng International Consumption Season has also incorporated the characteristics of the new district and more fashion elements. Such as organizing a series of industrial tourism activities such as Master Kang's Beverage Brand Experience Hall, Tianjin Coca -Cola World, Tianjin Keido Dairy Co., Ltd., etc.; combined with "camping+research", "camping+scenic spot", "camping+outdoor sports", etc. The launch of various novelty gameplay, etc., allows tourists to enjoy "micro -vacation" in Bincheng.

Refined consumption

Improve consumption level

The reporter learned from the press conference that during the second Bincheng International Consumption Season, Binhai New District will organize a installment of 50 million yuan of consumer coupons in "Buy Bincheng · Promoting Consumption" to promote the growth of commercial recovery in the new district. From the perspective of the distribution field, the consumer coupon of "Buy Bincheng · Promoting Consumption" is divided into automotive consumer coupons, general consumer coupons, special consumer coupons and other special consumer coupons. The role. "Increase the support of people's livelihood consumption such as cars, supermarkets, catering, tourism, etc., to boost consumer confidence through the" part of government subsidies and parts of enterprises' benefits "." The above -mentioned person in charge introduced.

It is understood that since this year, the new district has planned for supporting multi -form consumption activities, doing a good job of car consumption, and boosting the catering consumer market. On the one hand, it organizes all commercial supermarkets, cultural tourism projects, catering companies, etc. through discounts and trade festivals. At the same time, make full use of the online platform to carry out live broadcasts, cultivate new consumption scenarios and consumer punching fields, and continue to release market vitality. In terms of automobile consumption, it is promoted to strengthen online marketing, actively providing consumers with test -driving car experience, and increasing car sales.

At the press conference, the district business promotion bureau also released the second consumer activities of the Top Ten Night Economic District of Bincheng International Consumption Jile Loom Bincheng Action. Binhai Cultural Center, Smart Shan Na Mountain, Tianjin Haichang Polar Park, SM City Plaza, MSD Isendan, Tianjin Fangte Happy World, Ecological City Aegean Sea Shopping Park, Ji Jing Tiandi, Friends Aterlets, TEDA The fashion shopping center will create night economic business cards such as "Night Tour", "Night Shipping", "Night -Benn", "Night Belly Binjing" and other night economic business cards through enrichment of rich scenarios, optimizing the level of formats, improving the quality of the carrier, and the integration of business and tourism. Cultivate a diversified night consumer market.

Source: Bincheng Times

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