Business fast review | Why is the incubation base of "virtual person"?

Cover news reporter Meng Mei

On August 3, Weibo Animation announced the launch of the "Super Yuanxing Plan", which will provide comprehensive support for the recruited virtual idols, incubate more virtual idol IPs, and create a benchmark case in the industry. So why did Weibo choose "virtual human" as a new breakthrough point of content? At the same time, why does "virtual human" choose Weibo as the core incubation base to develop your own product characteristics?

As said in the text, in the short term, virtual idols want to contact users, in fact, a platform needs to be carried. It needs social interaction. In the long run, the image of virtual idols is expected to occupy the user's mind and form a long -term formation with the user. Emotional accumulation and broadening through technological progress and scene broadening have a richer form of interaction; Weibo platforms will also become an important part of the virtual human industrial chain, and it is an important platform for the industry to build IP and promote IP influence. In fact, the Weibo platform is a natural field that can help him interact.

First of all, when Weibo browsing it, it is a public domain field. On this platform, users can see the content of many public domains. At the same time, there are super talks on Weibo. There are many private domain scenes that can produce a lot of circles that are interested or targeted. Essence In fact, Weibo is a platform that combines a good public domain and private domain. This is especially important for a virtual or virtual character to "virtual idol". Because this means that this virtual person is no longer just a plane image, but a three -dimensional "character".

Specifically, if a virtual person wants to have a plump IP and has some full commercial value, it is necessary Human connotation value. Therefore, you can understand the "virtual person" of Weibo as an account set, or it has its own personality in it. It is like a physical person, but it is a virtual person. In particular, the virtual person of the two -dimensional element is different from the image of "people" naturally "people", so more content is needed to precipitate the new BUFF for its original attributes. More importantly, the "two -dimensional virtual human" may be closer to a preference of young people, and many more than 75%of Weibo are crowds of this era, which is naturally more suitable for the survival of this kind of virtual person.

However, this is not to say that hypertrophic virtual human beings are not suitable for Weibo. They have different scenarios and the form of interaction with users. Weibo also distinguishes it. It can be said that the growth route of the two -dimensional virtual person is more like a kind of interpretation of idols. The development of a multi -habitation route, while the super -realistic category focuses on the way to interact with the user in fashion and break the dimension of the dimension. Real existence.

It can be seen that good interactive scenarios, high -quality traffic space, high -intensity user interaction, and the ecology created by Weibo for "virtual human" will not only help the "virtual human" incubation, but also for the future. Business realization brings more possibilities.

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