Cultural Tourism Three Party Observation 丨 Trendy Surging Cultural Industry Special Commissioners to go to the countryside

Broadly villages have a lot of actions. The countryside of the new era provides extremely rich soil for vibrant cultural and creative talents. Recently, under the guidance of the Department of Industry Development of the Ministry of Culture and Tourism, the Henan Provincial Department of Culture and Tourism joined hands with the Tsinghua University Cultural and Creative Development Research Institute, four in Quanshan County, Xinyang City, Luanchuan County, Luoyang City, Xiuwu County, Jiaozuo City and Jiyuan City, Xinyang City County and cities, piloted the "Cultural Industry Special Commissioner" system.

At the launching meeting of the "Cultural Industry Special Commissioner" system held in Xinguangshan County, Henan Xinguangshan County on July 31, Miao Muyang, the director of the Ministry of Culture and Tourism Industry Development, said that he hopes that Henan Province and pilot counties and cities will use the "cultural industry special agent" system to system The pilot is an opportunity, focusing on innovation -driven, rural revitalization and hard work, and for a long time, promoting new breakthroughs in related work, striving for formulaable and promoting experiences and models, which played for the country's cultural and tourism industry to enable rural revitalization to revitalize the countryside Lead the demonstration role. At the same time, the innovation driving force of culture and tourism has spread to all aspects of rural economy and social development, played a leading role, and enables the integration and development of the rural one, two, and tertiary industries.

Miao Muyang put forward three requirements for the "special commissioner of the cultural industry". First, it is necessary to actively integrate into the countryside and stimulate the internal power of the countryside. We must adhere to the peasant as the main body, discuss with the farmers, and pay attention to the driving and improvement of farmers; the second is to thoroughly study the actual situation of the countryside, adhere to the classification of policies, adapt to local conditions, and develop. Third, in the process of promoting project construction and operation process , We must have a consciousness of red lines, strictly adhere to the ecological red line, environmental protection red line, security red line, and clean government red line.

What is "Cultural Industry Special Commissioner"

In March of this year, the Ministry of Culture and Tourism, the Ministry of Education, the Ministry of Natural Resources, the Ministry of Agriculture and Rural Ministry, the State and Rural Revitalization Bureau, and the State Development Bank jointly issued the "Opinions on Promoting the Revitalization of the Cultural Industry to Empower the Rural Revitalization" (hereinafter referred to as the "Opinions"). The "Opinions" proposes to encourage localities to explore the implementation of the cultural industry special commissioner system and build a cultural industry to empower the rural rejuvenation talent pool.

The specialist system of the cultural industry is not produced out of thin air, but has a certain origin. In 1999, Fujian Province explored the implementation of the "Science and Technology Special Commissioner System" and encouraged a large number of cadres and professional and technical personnel to directly participate in rural development. As an important rural work mechanism innovation, the system has been explored from one place to become a national system. For more than 20 years, it has achieved remarkable results in promoting the rural winning poverty alleviation battle. Based on this system, the Tsinghua University Cultural and Creative Development Research Institute has been exploring the implementation of the "Xiangchuang Special Commissioner System" with local governments since 2020. In the past two years, it has been effectively implemented in some counties and cities. To a certain extent, the experience of the "Xiangchuang Special Commissioner System" of Fuliang provides a reference and experience for the introduction of the cultural industry special commissioner system.

In fact, in recent years, more and more urban cultural and creative people have spontaneously entered the countryside, carried out extensive rural creative practical activities, and became the leader in the process of rural development. For example, Peking University explored and proposed "Township Creation Master", and Tsinghua University's promotion of "rural revitalization workstation", etc., has received better results. In this process, the technical route of empowering rural revitalization with the cultural industry has gradually taken shape.

Hu Yu, the dean and professor of the Institute of Cultural and Creative Development of Tsinghua University, said that the key to implementing the cultural industry to empower the rural revitalization plan is that there must be more people who have more feelings, culture, understanding the countryside, and the market. In the great cause. The "Cultural Industry Special Commissioner" system is undoubtedly a positive exploration and important attempt.

Xiang Yong, the president of the Rural Cultural and Creative Branch of the China Cultural Industry Association and the dean of the Peking University Cultural Industry Research Institute, said that the special sources of cultural industry associates are widely sources. There are also some artists, designers, and cultural enterprises from social organizations. They love the countryside, have feelings, friendship, emotion, ability, resources, and professional technology. In the process of rural culture, they are key talents that effectively integrate the market, resources, policies, and technology.

What is the working mechanism?

Henan, with deep historical and cultural heritage, has become the first pilot province to implement the "cultural industry special agent" system. After the "Cultural Industry Special Commissioner" system is launched, the third phase of action plan will be carried out. The first phase is promoted by the Tsinghua University Cultural and Creative Development Research Institute. Luanchuan County and Jiyuan City have a total of 20 pilot villages; the second phase is led by the Tsinghua University Cultural and Creative Development Research Institute and Peking University Cultural Industry Research Institute. The third phase was led by the Rural Cultural Creative Branch of the China Cultural Industry Association.

At the launch meeting, the director of the Henan Provincial Department of Culture and Tourism, Jiang Jiding, summarized the work mechanism of the "Cultural Industry Special Commissioner" system as "two lines", that is, the provincial, municipal, and county -level cultural and tourism departments form the first line. The secretary of the county, township, and village -level party organizations form the second line, and the two lines are remitted to the special agent of cultural industry, and then together with the local people to form a work force to form a joint point of intersection. Jiang Jiding emphasized that the implementation of the system pilot work requires the "two -line" forces at all levels to work together to form a chain.

It should be noted that the "Cultural Industry Specialist" will be awarded a formal identity by local government agencies. Under the overall management and dispatch of Henan Provincial Township Empowerment Center, it will work closely with the local government where the village is located to develop rural idle assets and resources. At the same time, the "Cultural Industry Special Commissioner" will also enjoy relevant policy support and systematic empowerment services. Under the support of government, think tanks and other national creative and industrial networks, it will better mobilize and transform related resources and become an important promoter for rural rejuvenation. Essence Objectively speaking, the service field of "Cultural Industry Special Commissioner" will be further expanded, the corresponding guarantee mechanism will gradually improve, and the service and demand matching will be more accurate. Xiang Yong said that the China Township Creation Branch will be a national cultural industry to empower the public service platform for rural rejuvenation, and will continue to pay attention to and help the relevant rural cultural environment construction, cultural industry development and cultural and social governance of relevant rural cultural environment in pilot areas.

Yin Jiusong, Secretary -General of the China Cultural Industry Association Rural Cultural and Creative Branch and director of Henan Provincial Township Empowerment Center, said that the "Cultural Industry Special Commissioner" system plan is based on rural endogenous resources, extensively mobilize social forces, and promotes high -quality rural characteristic industries. develop. At the same time, farmers are encouraged to participate in it, enhance income and recognition, and build a new rural governance system. Combined with the practical experience of the Tsinghua University Cultural and Creative Development Research Institute and the Shouxiang Chuang Special Commissioner System of the Tsinghua University in October 2020, he emphasized that driving the villagers to become rich is only part of the responsibilities of the system. The improvement of rural social governance is also the core responsibility of the special commissioner of the cultural industry.

"Cultural Industry Special officer" role positioning

At the beginning of July this year, the pre -selected target of the "Cultural Industry Special Commissioner" from all over the country went to Guangshan County to inspect local cultural tourism resources. In 3 days, they visited the former residence of Sima Guang, Deng Yingchao's ancestral home, Guangshan County Digital Economy Industrial Park, Guangshan County down clothing industrial park, the former site of Hua Chan Conference, Dongyue Village and Nanwanggang Rural Conference Living Room and other points. Pass.

As the pre -selection target of the "Cultural Industry Special Commissioner", Liu Xia, general manager of Luoyang Kaka Culture Media Co., Ltd., was impressed by the former site of the Hua Cottage Conference and Deng Yingchao's ancestors. He proposed that it is planned to create a systematic science and tourism solution, including a red experience hall, immersive theater, and large sandbox script games, leading tourists to explore Guangshan, understand Guangshan, and spread red culture.

Similarly, the trip to Guangshan has also brought a lot of surprises to the pre -selected object of the cultural industry's special association and the founder of Zhejiang Yu Gai Township, Gao Huixiang, and Gao Huixiang, the founder of Zhejiang Yu Gai Township. She is interested in industries such as Dongyue Village Camellia Camellia. She hopes to use her "Communist Fortune" mature business model to empower. Through the design of village brand identification systems, developing souvenirs, incubation industrial workshops, etc. The village collective in -depth participation to benefit more local people.

In fact, every specialized commissioner in cultural industry is more like a "incubator". The role of a special commissioner in the cultural industry is not only to introduce projects, but more importantly, it plays the role of consulting and consultation, guides the development of local towns and villages, and is a good staff for the introduction, construction, operation, and publicity of the project.

Xiang Yong believes that the special commissioner of the cultural industry should play three important roles: one is the companion of culture, and to participate in the reconstruction of the cultural life of the village, including the creation of community culture, etc.; Fully exert creative design, activate the cultural resources of the local, and develop the cultural industry; the third is those who are valuable, to fully mobilize the villagers, balance the stakeholders, and use the effective connection and collaboration through top -to -bottom and bottom -up. Realize the value symbiosis of related participants.

From a long -term perspective, the implementation of the implementation of the special commissioner system of the cultural industry is very good for solving the lack of rural talents, integrating and activating local characteristics, and the promotion of regional cultural brands. (China Economic Net reporter Wei Jinjin)

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