Is your Tanabata gift right? Big data tells you the answer

Jimu Journalist Chen Hong

The Chinese traditional festival has driven the development of "romantic economy", and a wave of consumption is ushered in all over the country. The data shows that the "Valentine's Day Gifts" have become popular search words, and the search volume of lipstick, shaver, bicycle, and necklace has increased significantly.

JD.com's big data shows that the sales of lipsticks are high before Qixi Festival. In addition, the Tanabata gift box, necklace, perfume, red wine, etc. have become the most popular Qixi Festival gifts. Jingdong New Department Store has recently increased by 103%year -on -year. Gold jewelry increased by 280%year -on -year, fashion watch increased by 400%, and fashion accessories increased by 120 year -on -year. %, Aromatherapy increased by 120%year -on -year.

Interestingly, searching for "sending girlfriends" 1.7 times more than searching for "giving boyfriend gifts", but the proportion of gifts for men and women to send men and women almost reached 1: 1. It shows that many men do not know what gifts for women and need a lot of search, and women have long thought about what gifts for men, and accurately place orders.

In Hubei, many people favor the purchase of gold jewelry to the other half. According to the JD.com platform data, in the ranking of Gifts in Hubei Province, the gold sales volume rides a dust, which has increased by more than three times the first two weeks before the Qixi Festival. Among the gold jewelry, the sales of gold pendants, gold necklaces, and gold bracelets increased the highest month -on -month.

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