Innovative propaganda forms of the ICBC Zigong Branch launched a series of popular financial knowledge in 2022

Cover news reporter Liu Ke Sheng

"Well, this is the QR code for our ICBC to promote financial knowledge. You can understand the financial knowledge at home to avoid being deceived." In mid -June, at the business department of the ICBC Zigong Branch, a salesperson came to handle business Citizens carry out publicity of popularizing financial knowledge. Since the beginning of this year, the ICBC Zigong Branch has actively carried out the activities of "popularizing financial knowledge to keep money bags" and "popularization of financial knowledge" activities, and adopted an online+offline publicity model to achieve good results.

"We mainly through the mode of online+outlets to promote the form of innovation and education. Citizens also feel more vivid and fresh and easier to accept." ICBC Zigong Branch leaders introduced that we through the WeChat public account of WeChat in the bank , Push self -made "popularize financial knowledge to keep the money bag" knowledge of "popularization of financial knowledge" to financial consumers, explain to financial consumers in a simple and easy -to -understand way to prevent illegal fundraising; Play activities and slogans.

At the same time, 25 outlets in the entire jurisdiction sticked the main poster and sub -poster of the money bag, set up a red banner of "popularizing financial knowledge to keep the money bag", and guided the "popular financial knowledge improvement of financial knowledge to scan and commemorates and posters on the store customers. The two -dimensional code of financial knowledge "financial literacy", and issue deposit insurance to the store, prevent illegal fund -raising, prevent telecommunications fraud, personal information protection, credit reporting and other publicity pages, and use outlets of micro -sand dragons, financial knowledge small classrooms, etc. The mission of key groups such as elderly people and young people.

According to incomplete statistics, the ICBC Zigong Branch issued a total of more than 9,360 discounts during the event, popularizing financial knowledge to more than 10,000 customers. In the next step, the bank will continue to do a good job in financial knowledge and enhance the financial happiness of salt people.

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