Shang said "Jinjiang Experience" 丨 Liu Liang, chairman of Yingliang Group: In addition to doing his own, take the responsibility of the development of the industry
Author:Quanzhou Evening News Time:2022.08.03
From stone import and export traders to stone processing manufacturing enterprises, from the first way to open the road of stone brands to the first stone theme natural history museum in the industry ... From his hometown in Shandong to Quanzhou Nan'an, I am a new Quanzhou from " "The world stone capital" for dozens of years, step by step, the transformation from businessmen to entrepreneurs to stone culture communicators. Looking back on the growth of the company and its own growth, I suddenly found that everything can be followed by everything- "Jinjiang Experience" mentioned "always adheres to the local advantage and chooses the best way to accelerate economic development", for us The development provides a solid theoretical foundation.
Liu Liang (Photo Conferring in the Interviewee)
In the relationship between "local advantages" and "best ways" and accelerate economic development, I have personal experience. First of all, only the industrial foundation is consolidated, and the enterprise can take root. Secondly, the growth of individual enterprises is bound to nurture the benign upgrade of the industry. Since the development of Quanzhou Nan'an Stone Industry in the 1990s, it has gradually embarked on the "light and dexterous" road of green, intellectual manufacturing, design, and cross -border. This "stone" not only contributed one -fifth of the GDP, but also drove tens of thousands of dealers at home and abroad to make Shitou Town a world -renowned "world stone capital" with Shi Xingcheng.
In 2002, in the same year proposed by "Jinjiang Experience", we officially shifted from business and trade to the stone processing enterprise in Nan'an to the industry. The engineer's contact is not yet close, and the position is made up in time to find the path of differentiated development that is in line with their strengths. It not only brings orders for their own companies, but also open up a new blue ocean for their peers.
Ten years later, when the blue ocean gradually turned into the Red Sea, we once again used the original resource advantages to get involved in high -end luxury stones and refused low -end competition. In 2012, the province organized work inspection at that time, and related leaders came to visit Yingliang. At the beginning, I was a little worried. I just wanted to get rich and worried about being imitated. The warehouse also had a password, and I refused to visit my colleagues to take pictures. At one point, when the industrial development encounters a bottleneck, it needs "catfish" to release new vitality, so as to achieve the spring of the garden. "Do you dare to be this catfish?" Practice has proved that the way to open the door to welcome guests and grow together with peers and grow together. The brand has also become a new business card in Shuitou Town, leading more stone industry companies to embark on the road of brand design.
Since then, my "catfish" is settled, and I no longer worry about being imitated, but keep moving forward. In 2019, it took several years, and the world's first stone natural history museum was completed at the water head. A number of major discovers caused a huge response in the scientific and media circles. From the perspective to the public, from building materials to natural science, more and more people are attracted by "world stone". "Gold price jade (stone) is priceless", and the value of stone has gradually extended from goods to crafts, art, and even collectibles.
Benefiting from the development bonus brought about by this great era, in the future, we will integrate the development of individuals and enterprises into the entire industry more, become our own people, based on the development of museum research courses, enter the problem with industrial tourism, and work together to work together with more peers. Those who have a smart creation design and the spread of brand culture in one hand, and in the attitude of the integration of two or three industries, use better actual actions to promote the development of "Jinjiang experience".
□ Quanzhou Evening News reporter Wang Yujing
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