Zhejiang News Client reporter Xiao Yanwen produced Zhou Linyi 15,000+Read 1.PNG 2.PNG

Zhejiang News Client reporter Xiao Yanwen

Entering the West Lake Cultural Plaza in Hangzhou, it is easy to be able to position the "Changlong" from the queue to enter the "24 Hour Museum" in Zhejiang Natural Museum. The "Strange Beast at the Door's Door" in the museum attracts the immature face full of expectations, curiosity, discussion, and amazing, and it lasts until early in the morning.

A middle -aged figure can often be seen in the people who watch the exhibition, or bend down to answer the child's pointers, or operate interactive products, or carefully observe audience feedback. "The height of the exhibition cabinet should be more friendly to 3-6-year-old children, and digital exhibits can be richer ..." In the walking room, the next optimization plan for the next step has been formed in the heart. He is the initiator of the "24 Hour Museum" project in the country, Yan Hongming, dean of Zhejiang Natural Museum.

He has been engaged in cultural work for 36 years and has been the library (hospital) for 10 years. He has never stopped the team's exploration. Recently, he was also awarded the title of advanced worker of the National Cultural Relics System by the State Administration of Cultural Relics. The Zhejiang Nature Museum has won honors and awards such as the "Top Ten Museums for Free Open in the country", "The Most Innovative Museum in the country" and the "Collective Third Gong" of the Zhejiang Provincial People's Government.

How to make the museum a bridge connecting history and contemporary, and how to give full play to the social function of the museum to achieve sustainable development? Yan Hongming chose to place himself in the tide of the times, bowed into the game, and became a "chase of the waves".

Advanced worker of the National Cultural Relics System, Yan Hongming, Dean of Zhejiang Natural Museum

Not to break

Sweep the VR experience QR code on the exhibition sign. The dinosaur skeleton in front of the eyes will be "resurrected" on the screen, and the tail "introduces" its own past and present; The voice of nature ... In the "24 -hour museum" opened on June 9, more than 300 exhibits were connected in the 16 interactive design. Yan Hongming and the team polished for a year and finally let "cultural relics live". Essence

Yan Hongming's idea of ​​building a "24 -hour museum" has been brewing for a long time. As a tourist city in Hangzhou, the people in major scenic spots during the day are crowded. After experiencing West Lake's famous victory and Chashan Buddha Temple, many tourists also want to continue the "Museum Wonderful Night"; now the "double reduction" students need to "second classroom" self. Ascension, the museum has become the best service place. The collections of Zhejiang Natural Museum only have economic value of more than 10 billion yuan, and the scientific, historical, and artistic value of its carrier is unavoidable. Based on the protection of collection and protection, it is better to display and spread. It is the social responsibility of the museum. Responsibility.

"The first trial is the performance of our Zhejiang people's courage to innovate." In the face of how to balance operations and gather popularity, Yan Hongming's answer was "non -broken and or not."

The first "24 -hour museum" in the country

There is a 310 -square -meter street house next to Hangzhou's main hall. The new cultural space avoids the restrictions on the exhibition of the old museum and also controls the operating costs. By extending operating time and digital innovation exhibition, the time and space restrictions of traditional museums are broken. In the most thoughtful "Yuan Universe" theater, more than 100 classic exhibitions in the past will be played in the cycle. In the future, it will also be connected to the database of the warehouse, so that the collection of 280,000 exhibits in the museum will be presented digitized.

Through the online and offline, the innovative thinking of deep excavation and the hard work of the courage can make the world's world infinite. There are many such creative practices. In this era of rapid development, Yan Hongming, who has been deeply cultivating the field of museums for many years, has always warned himself that he must start a business with the mentality of young people, forever keep curiosity and innovation, and keep up with the trend of the times.

Like the 24 -hour museum, in the industry, Yan Hongming often became "the first person to eat crabs", and many exhibitions were preceded by the museum. He took the lead in trying the concept of cross -border integration of nature and humanities. In September 2015, the "Life • Beyond -Animal Image in the Central Plains Culture" exhibition was launched at the Zhejiang Natural Museum. The human perspective interprets nature, giving the audience a new view and impact. "We have reached the era of great science. Cross -border integration connects the spirit of natural science and humanities. It can explain the value of ancient cultural heritage in the contemporary contemporary, from the feelings of individuals to human beings."

Innovation originated from his research and accumulation of museum operations day after day. Yan Hongming has a habit. The first thing to go to work every day is to open the official website of major museums at home and abroad, browse the latest exhibition information, and learn cutting -edge exhibition techniques. Continuously charging and self -innovation, only bold breakthroughs.

Innovation also stems from respect for the continuous improvement of the audience. "We often say that people -oriented, in practice, constantly study the needs of the audience, and always stand with the people." It is on the front line all year round, so that he has more people's perspectives. He found that with the upgrade of demand, visitors have not only carried out the exhibits "What is the true or false, and how much value?" It is also not satisfied with the story and social background behind the exhibits. Nowadays, the audience must not only appreciate the observation, but also Participate in interaction and realize self -expression.

The demand is constantly changing, and the museums that provide people with spiritual food for the people also need to change. To this end, he took the lead in trying to introduce the popular practices of "crowdfunding, crowdfunding, crowdfunding" in the economic field to the museum, and launching the "Golden Rooster News — the New Year's New Year's New Year Exhibition of the Year of the Year of the Year of the New Year". Essence "Giving full mobilization of social forces and social resources, we can truly run the people's museum." Yan Hongming said. The "24 -hour museum" makes children's summer vacation richer

Reconstruction classic

In Anji County, Huzhou City, Zhejiang Province, there is a natural museum that grows uphill. Unlike ordinary urban museums, it is built according to the hillside, reducing the amount of land digging, retaining the height difference, and maintaining the original shape of the real mountains and water, as if "green water and green mountains are the golden mountains and silver mountains". In it, you can vividly perceive the charm of ecology, culture and science.

It covers an area of ​​300 acres and the house is 61,000 square meters. The Anji Pavilion District of Zhejiang Natural Museum is one of the largest natural museums in Asia. This first provincial public cultural facility outside Hangzhou, Zhejiang, is a "child" who has been worried about Yan Hongming for 5 years and "take birth" and "raise".

In 2013, Yan Hongming received an important task to build the Anji Division of the Natural Museum, which is also the Zhejiang Culture No. 1 project. How does the birthplace of the concept of "two mountains" re -classics? How to achieve leapfrog development by the self -Expo, the self -discipline house? Yan Hongming faces new topics.

Time is tight and the task is heavy. Yan Hongming looked out, quickly organized the team, and went out to investigate after busy work. In order to grasp the development trend and the latest developments of the International Museum, his footprints are all over ten cities abroad and more than 60 domestic museums in China. After winning the heads, he set four goals: Anji Pavilion must build a large -scale, characteristic, educational, and comprehensive world -class museum. In response to the construction of the Anji Pavilion, the new concept of "international vision, Chinese characteristics, and Zhejiang elements" he proposed has now been learned by many new museum construction projects.

Natural Museum Anji Branch

Standing in the world to see Zhejiang, now the unique exhibition of Chen Liang's exhibition of the Anji Pavilion stems from the ingenious planning of the expert teams of Yan Hongming. The Anji Pavilion fully reflects the local characteristics: the Geological Museum comprehensively expounds the long -term geological development process of Zhejiang's land, showing the rich relic resources of Zhejiang. The setting of the Ecological Museum and Natural Art Museum is the world's first. The theme of the ecological museum is based on the theme of "Summon of Green Water and Green Mountains", vividly interpreted the ecological connotation of "landscapes, forests, forests and lake grass" and "green mountains and green mountains are the golden mountains and silver mountains"; the Natural Art Museum uses micro and macro perspectives Showing the inner connection between nature and humans, guide the audience to discover the beauty of nature, and understand the true meaning of nature. The six major theme exhibition halls and many Lintong exhibition halls form a joint force to allow the audience to "look" the world.

The creation of Yan Hongming's team has also achieved a cross -border story. In the ocean theme hall, a model of about 15 meters long and weighing about 1.8 tons of whale is a treasure of the town pavilion. Mr. Morisio Walz, who was the curator of the Monaco Ocean Museum, visited the Zhejiang Natural Museum in 2015 and left a deep impression in 2015. He learned that the Anji Pavilion was planned and he took the initiative to ask for donation.

In order to undertake the sincerity of crossing the ocean, Yan Hongming and the team repeatedly studied the exhibition plan, hoping to show their art and scientific charm to the greatest extent. In the end, they creatively used the model of the museum to restore the scene of "Square Whale Wars King Squid", and filmed a 4D movie circulation exhibition in the same question, so that the exhibits "live". "Great, this is what I want to do without doing." Walz sighed.

As the executive commander of the Anji Pavilion, more coordination and coordination work is "grinding" for the first -line roots. Since the project, Yan Hongming has led the team to "running two places, two -tier operations", with an average of two times a week, the longest time, and the Anji axis has been transferred for more than 20 days. Especially in the half -year sprint in the construction of the Anji Pavilion, in the face of thousands of work and pressure on the museum, more than 20 construction teams car, and Yan Hongming took the lead in doing things during the day. Just close the quality, progress, safety, and capital of good projects.

As soon as the Anji Pavilion exhibition opened, it became an Internet celebrity museum. In the first year, the audience reached 1.55 million.

Cultural benefits

As the person in charge of the public welfare exhibition hall, Yan Hongming's new concept of "free liability for free, free without service, free without quality" service has kept the Zipo Academy maintaining a booming vitality. During the "Thirteenth Five -Year Plan" period, more than 11 million viewers were received, and they were rated as "Top Ten Museums for Free Open in the country".

Looking at the province, the self -Expo as the provincial exhibition hall also assumes more responsibilities. Yan Hongming is always thinking: At the moment when the high -quality development and construction common prosperous demonstration zone, what kind of demonstration role can the new era museum bring to the province's local museums and what can it do for rural revitalization?

Through continuous exploration and practice, he gave the answer with practical work: adhere to cultural benefits to the people, serve the revitalization of the countryside, help the construction of the "rich culture", and lead the scientific development of museums in the province.

Yan Hongming participated in the acceptance of the second batch of rural museums in Zhejiang

Zhejiang is one of the provinces of the construction of three rural museums in the country. On September 23, 2021, the construction launching ceremony of the Zhejiang Rural Museum was held in Changxing County. At the meeting, Yan Hongming solemnly took over the appointment and became an academic consultant to the construction of the Zhejiang Provincial Museum. Earlier this year, Yan Hongming led the establishment of 12 people's work classes. In fact, the construction of rural museums in various places in fact. In fact, Zhejiang Natural Museum's radiation driving for local and rural museums has already begun. Entering the Hengliang Bee Museum located in Jiangshan County, Quzhou, bee fossils of about 150 million years have witnessed the turbulence changes of natural history, simulated internal image materials in the hive, and vividly demonstrate the survival law of the bee group. The construction of this private museum lasted for five years. Yan Hongming led the team to dig in depth of bee culture, from content text, form design to the construction exhibition. After opening the museum for 15 years, assistance continued to this day, helping local solicitation and supplementing a large number of precious exhibits. In July last year, Yuan Jiajun, the secretary of the Zhejiang Provincial Party Committee, affirmed the museum during the investigation.

As of now, the Zhejiang Natural Museum has helped the construction of 15 rural museums in the advantages of professionalism, talents, and collections. Yan Hongming's footsteps have witnessed the process of these exhibition halls from planning to successful completion. In July, he had all the working hours of more than half of his work. He is always at the best line, doing it in person, and nothing.

Instead of harvesting, this year, the basic display exhibits of Qianjiangyuan National Park Science Park in Kaihua County won the "Provincial Top Ten Excellers" awards. This month, Xianju Longyao Museum, Jingning Kowloon Mountain Geological Museum, and Yunyun Dinosaur Museum will also be promoted to open the museum. Yan Hongming's vision is that in the future, the Zhejiang Museum can show the at the grassroots level and bloom more.

The leading project of more cultural benefits is being promoted by innovation. Yan Hongming led the Board Academy and the local party committee and government to take the initiative to cooperate with the "Ecological Civilization Construction Achievements" series with Xianju, Yunyun, Jingning, Tiantai, Jiangshan, Kaihua and other cities and counties to show the Zhejiang's practice of the "two mountains" concept. The latest achievements and experiences help rural revitalization; he actively carried out digital reform practice, continued to run in with technology companies, launched 3 copies of the digital application scenarios that can be promoted and promoted, and continuously developed new and exhibition education projects to serve the audience. In addition, Yan Hongming also also He is also the chairman of the Zhejiang Museum Society, and vigorously carry out academic exchanges, top ten promotion and business training activities in the province's museums in the province.

In the world wave in the field of cultural Expo, Yan Hongming, "Ron up", is always on the road.

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