The "kaleidoscope" of consumer boutique is turned to the 2nd Expo.
Author:Economic Daily Time:2022.08.03
Figure ① The staff of the Yunnan booth are promoting Yunnan specialty. Economic Daily reporter Wang Wei
Figure ② The staff of the Hainan booth show Li Jin's fashion. Economic Daily reporter Wang Wei
Figure ③ The new hydrogen fuel cell vehicles displayed by Haima Motors have received widespread attention from consumers. Economic Daily reporter Wang Wei
The sea breeze brushed, the coconut city fluttered. From July 25th to 30th, the Second China International Consumer Products Expo (referred to as the "Capital Fair") held in Haikou arrived. Haikou Hainan International Convention and Exhibition Center, enterprises from 61 countries and regions carry many categories of consumer goods "fighting" -the 2800 brands at home and abroad to participate in the exhibition, more than 600 new global new products first show, beautiful Haikou has become the world's consumer boutique "The show".
The Expo is the first national exhibition with the theme of consumer boutiques in my country, and it is also the largest consumer exhibition in the Asia -Pacific region. Focus on global consumer boutiques and gather global head brands and professional buyers. France has served as the guest country of the current Expo. All 31 provinces (autonomous regions, municipalities) and Xinjiang production and construction corps were exhibited in the conference. There were more than 100 online and offline forums and promotion conferences, with more than 50,000 buyers and professional audiences.
The Expo has provided new opportunities for enterprises in various countries to share the Chinese market, and also created new business opportunities for consumer boutiques in China and countries.
High -end products eye -catching
Dell Technology Group Alien M17R5 laptop, top whiskey brand Grandfidi Time Zhenzang series 50 years, L'Oreal's YSL beauty high -definition clothing fragrance series ... According to statistics, there are 1107 international internationals in the second Expo. The 1643 brands of the enterprise participated in the exhibition and brought together various high -end consumer products in dozens of industries such as electronic products, clothing, jewelry, and watches. Among them, France, as the guest country of the current Expo, has 50 companies and more than 200 brands participating, including L'Oreal Group, Cortie Group, Danny Ett, Jiyue Hennessy, etc., to show consumers high -quality products and services Essence
Deng Baishi, a well -known international business information service agency, participated in the Expo for the first time and held a ceremony to settle in Hainan at the scene. "In this exhibition, we focused on digital innovation and sustainable development in the field of consumer goods, showing multi -scenario applications of global data, and empowering more sustainable future consumption trends." Said Wu Guangyu, president of China, president of Deng Bai's company.
"Deng Bai's settled in Hainan and will create a global data cloud (Hainan) node in Hainan, which will definitely promote the full flow of global commercial information, thereby driving the development of trade and investment. The intersection point, effectively implement the new development concept of innovation, coordination, green, openness, and sharing. "Wang Yan, deputy director of the Internet Information Office of the Hainan Provincial Party Committee.
The Taipi Siqi Group brought its three major brands, including Kochi this year to participate in the exhibition. "I am glad to come to the Expo again. After last year's Expo, we have seen many happy growth trends and want to further embrace Hainan's development opportunities. In April of this year, we set up China's retail headquarters in Hainan. At present, only 10 stores in Hainan alone have opened 10 stores in Hainan. In the next 2 to 3 years, the number of stores in Hainan will double. " Yang Yan said.
It is worth noting that at the current Expo, the scale of exhibition categories in some countries and regions has expanded, and the degree of participation has deepened significantly. The total area of American corporate brands has a total area of more than 3,000 square meters, which is nearly doubled from the 1,700 square meters last year. The area of over 1200 square meters; Italian exhibitors have an area of over 800 square meters.
At the same time, the number of national museums or national exhibitions in the second Expo is also increased compared to the first Expo. In addition to the French Pavilion, the first -time public country, Swiss, organized the exhibition to participate in the exhibition, focusing on the country's well -known watches, dairy products and other products. In addition to displaying the fragrance sector, the Japanese National Exhibition also added food and alcoholic sectors to organize activities such as Japanese cultural performances, live broadcast interaction. The Czech National Exhibition exhibits special products such as luxury gold crystal. The Irish National Pavilion mainly promotes consumer products such as dairy, whiskey, golden wine, liquid wine. South Korea, Vietnam, and Thailand also appeared in national exhibition.
Zhao Shuguo, a visitor from Heilongjiang, was in the Mongolian cashmere product. The Mongolian cashmere sweater, scarf, and vest quality displayed by this company. Zhao Shuguo purchased a few shawls and scarves, which cost nearly 10,000 yuan. He told reporters that it is much more affordable to buy cashmere products here compared to large shopping malls.
A seat cushion produced by a Korean company has attracted many people to try to sit. The company's person in charge Yang Xiaogin introduced that this cushion is scientifically designed according to human lumbar vertebral physiological bending scientific design, which can help people who need to sit for a long time to protect the waist, and the ductility is very good. Not easily deformed. Luo Wei from Beijing bought two and said that his lover and children at home were not very comfortable for a long time, and his waist was not very comfortable.
Sheng Qiuping, deputy minister of the Ministry of Commerce, said that the current Expo has provided opportunities for enterprises in various countries to share the Chinese market, and also created business opportunities for consumer boutiques in China and countries. The efficient allocation of resources such as services and other resource elements to better serve the new development pattern. Cultural consumption heating up
Henan Xinxing Crafts Import and Export Co., Ltd. participated in the Consumer Expo for the second time. On the day, the company's person in charge Ma Xiaohui said.
Handmade silk carpet is a special product of Nanyang Nanyuan, Henan. Nanzhao County is the hometown of Chinese silkworms. In the 1990s, he began to handle the carpet to foreign countries. The rugs, wall blankets, and tapestrys of Nanzhao County have the characteristics of not moldy and unchanged, and are loved by people at home and abroad. At this session, the company showed a pure hand carpet with a width of 2.74 meters and a length of 3.66 meters. This carpet is made of two people for more than two years, selling for 180,000 yuan.
At the "Zhongjie" area in the Liaoning Pavilion, many traditional techniques such as Li's sugar people, Western Liaoning knot, and Irgenjue Roche -cut paper attracted many audiences' attention and became a unique landscape.
At the booth of Guangxi Jinzhuang Cultural Investment Co., Ltd., Zhuangjin Clothing and crafts are particularly noticeable. He Zongjun, the person in charge of the company, told reporters that he hoped that more people could understand the Guangxi national culture through this Expo.
It is worth buying the "Huaxia Wind Museum" at the core area of the "Chinese Stock Excellence Museum" at the current Expo. The area of 960 square meters brings together more than 30 brands and more than 200 exhibits. Among them, products such as Cizhou Kiln, Yide, Tongrentang, Dictionary, Spirit, and Great Culture have attracted attention.
"'Representing China' is constantly being redefined and refreshing. We believe that domestic goods containing traditional Chinese culture not only have excellent independent innovation capabilities and strong supply chains, but also can fully understand and close to domestic consumer needs Therefore, it has also been respected by more young consumers. While gradually improving its market share with its own strength, these domestic products also show the national soft power. "Said Sui Guodong, the founder and chairman of the technology of technology.
Gui Hui (Japan) Co., Ltd. Zeng Tian Zhongdian participated in the Expo for the first time this year. The company's cultural and creative products, Cultural and Creative products, have received many Chinese orders. "Our brush can be written and drawn fluently on extremely smooth glass, and can be wiped, non -toxic and pollution, and can meet China's huge consumer market. This time, he participated in the Expo not only obtained orders, but also made friends Full of harvest. "Zeng Tian Zhongdian said.
Green consumption up
Green low -carbon is the keyword throughout the exhibition. The Organizing Committee of the Expo specializes in the guidance of green exhibitions, fully practiced the concept of green and low -carbon in terms of operation, construction, transportation, and catering, and strive to create a benchmark for environmental protection and energy -saving exhibitions.
At the exhibition, new products such as "Miner's Tears" and "Golden Drilling Clothing", which are first launched by China's environmental art jewelry brand Gaunash, attracted many exhibitors to stop. "'Tears of miners' is a exquisite necklace based on a variety of synthetic environmental materials. Taking artificial gems and silver as the substrate, it can control artificial gems to visually 98.5%close to the appearance of natural gems, showing environmental protection jewelry The exquisite craftsmanship. "Wang Yang, director of Sales Director of Gaunash.
Hainan's local enterprise Honghui International Trade Co., Ltd. brings the PURO toothpaste of Pure Plants and Minerals, and appeared at the Expo. The product is characterized by pure, natural, and organic, which reflects the environmental concept of young people "love fashion and love the earth".
The second sustainable consumption summit forum was also held at the Expo. As a key activity of the Global Consumption Forum of the Expo, the theme of the Second Sustainable Consumption Summit forum is based on the theme of "Sustainable Consumption Drives Low Carbon Future". Sustainable consumption and production practice.
"Since 2020, my country’ s continuous development of consumption -oriented consumption in China has attached more importance to green, healthy, and safe consumption. Market subjects can work in these aspects. "Liu Tao, deputy director of the Market Economy Research Institute of the State Council's Development Research Center, said.
It is worth mentioning that this year's Consumers' Fair and related international institutions and brands will organize a series of public welfare activities around the protection of tropical rain forests, mangroves, and Hainan gibbons, and advocate that more brands of enterprises have joined the joint action to protect the earth's environment and lead the leadership. More consumers improve environmental awareness. (Economic Daily reporter Wang Wei Pan Shipeng)
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